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Worldwide Casebook in Marketing Management (Hardcover) (Luiz Moutinho)

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Reflecting a globally led economy and the increasing mobility of marketing managers, Moutinho sets out 23 case studies from around the world that illustrate marketing management issues encountered by most companies that are global players in their industry. From the case studies, he distills a number of key approaches that would apply to many similar situations and organizations. He covers consumer behavior, branding, marketing communications, retailing, marketing programming, and strategic and global marketing. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 890
Genre: Business + Money Management
Sub-Genre: Management
Format: Hardcover
Publisher: World Scientific Pub Co Inc
Author: Luiz Moutinho
Language: English
Street Date: April 30, 2016
TCIN: 50647357
UPC: 9789814689601
Item Number (DPCI): 248-09-4878

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