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Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media MarketingFive years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.Social media marketing isn’t like traditional marketingand treating it that way only leads to frustration and failure. InThe Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the Zen” of using social media tools to find your own marketing nirvana.With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition ofThe Zen of Social Media Marketing gives you:A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan pageA proven process to attract followers and fans and convert them into customers and clientsThe latest updates and step-by-step guidelines for Facebook, Twitter, and LinkedIn, as well as more niche platforms like Instagram and PinterestTips on why, when, and how to use online advertisingEssential advice on content marketing and targeted tactics to enhance your SEOWhy self-expression is the true driver of social media use and how to leverage it for your businessInsights from dozens of leading online marketers and entrepreneurs, with strategies for success
Number of Pages: 259
Genre: Business + Money Management
Format: Paperback
Publisher: Perseus Distribution Services
Author: Shama Hyder
Language: English
Street Date: August 16, 2016
TCIN: 51552270
UPC: 9781942952060
Item Number (DPCI): 248-26-1092
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