If I had auburn-colored hair, or any reddish tone to my hair, this would be the perfect eyebrow pencil. But I don't. I have dark brown hair with dark brown brows. So, needless to say, I was disappointed to discover that it didn't match my color AT ALL!!! I had to go back over with another brown pencil. That being said, the firmness of the pencil coloring was perfect, application was easy, and the value was unbeatable. But unless Maybelline revamps this pencil to a truer dark brown, I won't be buying this again.