I bought this HEXBUG Auquabot from Target about a week ago and was very pleased with the performance. I am not a huge HEXBUG collector and I have to say, out of the ones that I own this one is the best. It comes in more than five colors which is cool I think because usually they only come in five. It also has a removable back fin so if you own more than one, you can have a different colored fin on the back. It's much more durable than most cheapy toy fish, and can dive and surface again. The only problem we had was with the batteries, about a day after I got it, the batteries started leaking. But after we changed them it was fine. Anyway great fish, possibly a little overpriced. I think [$] would be a more accurate price for what you get. Still though, great toy.