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Lovevery

Designed by experts for your child’s developing brain

Made for learning

Toys designed for curious babies & children by early childhood development experts.

Stage- based play

Award-winning play products give your child the right toys at the right time.

Thoughtfully crafted

Lovevery toys are built to last with sustainably harvested wood, organic cotton, nontoxic paint, and baby-safe plastics.

Lovevery toys only at Target

Make the most of playtime.

Shop by age & stage

0–6 Months

Welcome your newborn with tools to help them process the world around them.

6–12 Months

Engage your baby’s senses as they define useful neural networks, experiment with gravity and strengthen coordination.

12–24 Months

Build your child’s problem-solving skills as they take on more complex puzzles and the pincer grasp.

Take the guesswork out of your child’s brain development

Lovevery was started so you can spend less time researching and more time connecting with your child. Their experts link brain science and Montessori to the way you play.

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