Brand Up - by Stacey Ross Cohen (Paperback)

Book Synopsis

If you want to beat the competition when preparing for college and career success, Brand Up is the one book you need to stand up, stand out, and succeed.

Brand Up is the modern playbook that equips teens with strategies and tools to succeed in high school, college, and their first job. It's packed with sage advice, practical tips and templates, and in-depth skill-building guidance for networking, interviewing, entrepreneurship, and social media. It's essential to stand out in our increasingly connected, cluttered, and competitive world. Any teen would be remiss not to read Brand Up--no other workbook on the market helps readers build a positive personal brand and digital footprint, along with real-life skills, early on. Veteran marketer Stacey Ross Cohen's guidance helps readers craft a personal brand to successfully navigate classrooms, college admissions offices, internships, and even board rooms.

The Brand-Up Difference:
- Identify your superpower(s) and develop a strong point of difference to stand out in a sea of sameness
- Be proactive about managing your online presence and leverage social media to achieve academic and career goals
- Develop real-world skills (networking, interviewing, entrepreneurship, empathy) for a bright future

Review Quotes

"Brand Up is aligned with our mission to inspire current and future generations of women leaders to start and grow their businesses. Empowering youth with entrepreneurial skills will help more women launch their own businesses, creating a more diverse and innovative workforce. We need more women leaders in the world, and this playbook is a significant step toward making that happen."--Stephanie Cartin, CEO, Entreprenista Media

"Brand Up is an essential guide for any teen who wants to be successful in life. It is clear, relatable, and most importantly, it prepares teens to thrive in the real world. The self-awareness exercises included throughout the book provide an excellent opportunity for readers to reflect on their beliefs and start making positive changes in their thinking. As a mindset coach, I can attest to the power of having a growth mindset in achieving all kinds of goals--not just those that involve college."--Natasha Graziano, Mindset Coach, Bestselling Author, Be It Until You Become It, and Top Motivational Speaker

"As a fellow branding expert, as well as an educator and parent of two teenagers, this book could not have come at a more opportune moment. I teach clients and graduate students how crucial it is to define your brand, highlight your superpowers, and differentiate yourself, so you can authentically be YOU. Brand Up champions these very notions! Brand Up instructs and guides our teens and young adults in the importance of thinking strategically while proudly leveraging their skills and unique qualities that make them marketable and successful."--Allison Kluger, Lecturer at Stanford Graduate School of Business/Communications and Media Coach

"Essential life skills often not taught in schools. It's only a matter of time before you will be Googled. High school students, college students, adults. It's inevitable. This easy-to-read workbook provides actionable strategies to help students learn how to effectively tell their personal story and control their own narrative. These essential skills will help give them an edge in all stages of life. An absolute must read."--Tanya Avrith, M.A. EdTech, Education Strategist, Co-Author, The Google Infused Classroom

"For under-resourced students, uncertainty for their college and career readiness impedes their future potential. Brand Up provides a step-by-step methodology to tell their stories in a positive, uplifting manner and to empower them to a better future. This book should be in every high school."--Marc Steren, Co-Founder and Co-CEO, University Startups

"If you want to succeed in today's competitive world, then a strong personal brand is an absolute must. That's where Brand Up comes in. Stacey Cohen distills her decades of experience into a step-by-step guide for achieving college and career success. If you want to excel at networking and entrepreneurship in the classroom and in the boardroom, don't miss Brand Up!"--Barbara Corcoran, Author, ABC's Shark Tank Investor & Speaker

"Like it or not, you will be judged. This book helps you choose from a variety of ways to be sure that you'll be seen the way you want to be seen."--Seth Godin, Author This Is Marketing

"The pandemic has changed the way we work forever. With the rise of technology and the gig economy, it's more important than ever to prepare kids for the future. That's where Brand Up comes in. The book provides students with skills to achieve academic and career success, including goal-setting, building a strong online presence, interviewing, networking, entrepreneurship, and so much more."--Harry Moseley, former Global Chief Information Officer, Zoom Video Communications

"To succeed in the modern entrepreneurial age, you NEED to know who you are, showcase your strengths, and authentically tell your story. Brand Up provides valuable insider secrets and tools to help you stand out in a world filled with noise and everyone vying for attention. The personal branding and life skill lessons I gained were essential to my development as a digital entrepreneur."--KAYKO, Nashville Artist & Songwriter

"Whether you're working on college admissions, getting a job, moving into the world of trade or entrepreneurship, or chasing your greatest aspirations, Brand Up is a great guide to help build your personal brand and get an edge over your competition."--David Meltzer, Co-Founder of Sports 1 Marketing, Bestselling Author and Top Business Coach