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$6.89When purchased online
About this item
At a glance
Cruelty Free
Dye-Free
Highlights
- Style strands with moisturizing shea butter & 7 essential oils
- Adds shine & shape to natural curls, coils & waves
- Activates curl shape while hydrating with pure shea butter
- Great for waves, curls, and coils
- No Harsh Ingredients: formulated with no mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene
Specifications
Hair Type: Curly, Textured
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Volumizing
Net weight: 12 fl oz (US)
TCIN: 16970519
UPC: 817513010002
Item Number (DPCI): 063-05-1346
Origin: Made in the USA or Imported
Description
The Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 oz enhances your natural curl pattern to produce definition and the added volume you crave. The award-winning blend of shea butter and essential oils nourishes dry strands and adds a natural shine. Enjoy increased curl definition with each use and elevate your curly styles no matter your hair type. This staple styling product is formulated without harsh ingredients such as mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene glycol. To use, apply the Moisturizing Curl Activator Cream to wet hair, section by section. Style as desired. Diffuse for faster drying time and increased volume. Since the beginning, you’ve pushed us to advance skin and hair science to honor your locs, your curls, your waves, your braids, your natural. At Cantu, we support your journey with care and we celebrate all the styles you rock!
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), glycerin, cetearyl alcohol, propanediol, butyrospermium parkii (shea), butter, fragrance, stearyl alcohol, cetyl alcohol, polyquaternium-10, phenoxythenol, behentrimonium methosulfate, polysorbate 60, glycin soja (soybean) oil, polyquaternium-11, olea europaea (olive) fruit oil, ethylhexylglycerin, canola oil, arachidyl alcohol, silk amino acids, lactobacillus ferment, aloe barbadensis (aloe vera) leaf juice (decolorized), hydrolyzed silk, lonicera caprifolium (honeysuckle) flower extract, macrocystis pyrifera (kelp) extract, salvia officinalis (sage) leaf extract, urtica dioica (nettle) extract, vitis vinifera (grape) seed extract, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, daucus carota sativa (carrot) seed oil, macadamia ternifolia (macadamia) seed oil, persea gratissima (avocado) oil, prunus amygdalus dulcis (sweet almond) oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, benzyl benzoate, benzyl salicylate, coumarin, hexyl cinnamal
Shipping details
Estimated ship dimensions: 9 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can I use the Cantù moisturizing curl activator cream and the next day curl revitalized together daily?
submitted by Elaine - 7 months ago
A: Hey Elaine, Yes! You can first use the Cantu Shea Butter Comeback Curl Enhancer and spray it all over in sections. Then you can apply the Cantu moisturizing curl activator cream in sections all over to hydrate your curls. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: will this product alone be good to give volume and definition or will i have to use more than one product
submitted by anonymous - 2 years ago
A: HI! This product alone will give the volume and definition your curls need! After day one styling try Cantu’s Comeback Curl to refresh and eliminate frizz .
submitted byCantu Product Expert - 2 years agoBrand expert
Q: Can this be used on synthetic hair pieces
submitted by Lori - 2 years ago
A: Hi Lori, we would recommend using products especially designed for synthetic wigs to prevent hair fall out.
submitted byTarget Beauty Concierge - 2 years agoBrand expert
Q: Can I dry my hair with a diffuser after using this product?
submitted by - 3 years ago
A: Hi Puglover123! Yes, you can!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Is this a product you'd recommend for 2C-3A hair? What else should I be using?
submitted by KP - 3 years ago
A: Good morning KP, Cantu’s Curl Activator Cream is a wonderful product for 2C-3A hair. It’s formulated to help enhance your natural curl pattern and produce frizz-free, bouncy curls!. One of our favorite cocktails for ‘Curls on the Go’ is the Cantu Comeback Curl Enhancer which will provide intense moisturization to help with your style’s longevity. All Cantu Natural products are formulated with no mineral oil, silicones, parabens, or sulfates so you can feel good about your hair health!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Does this have sulphates?
submitted by Kay - 3 years ago
A: Great question, Kay. Cantu Natural Hair Moisturizing Curl Activator Cream is free of sulfates, parabens, silicones and phthalates!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: What is the fragrance of this? What does it smell like?
submitted by emmmmmmmmmmmma - 3 years ago
A: Hi emmmmmmmmmma! This product has a natural Shea Butter scent. Shea Butter has a natural, smoky scent, but will not linger when applied to hair or skin. Hope this helps!
submitted byTarget Beauty Concierge - 3 years agoBrand expert
Q: Would this product be okay for a toddler with dry, fine, 3b or 3c hair? Thank you!
submitted by Gab Gab - 3 years ago
A: Hi! We have an amazing Cantu Care for Kids Collection that can be used on toddlers ages 3 and up! Try the conditioning detangler, followed by our nourishing shampoo and conditioner, and then you can add our leave-in conditioner, and our kids curling cream for styling!
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Will this make your hair curly all day
submitted by Alex hope - 3 years ago
A: Cantu’s Curl Activator cream will help enhance your curl pattern to give you amazing volume and shine. Try applying to damp hair, section by section and reapply to dry hair as needed for additional moisture.
submitted byCantu Product Expert - 3 years agoBrand expert
Q: Is this ok to use on a perm?
submitted by Kelsey J - 4 years ago
A: Hi Kelsey - Yes, you can use Cantu Natural Curl Activator Cream on a relaxer.
submitted byCantu Product Expert - 4 years agoBrand expert
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Ar - 2 days ago, Verified purchaser
Not sure if they changed the formula but it’s terrible! The smell is SO strong and when I put my gel on top of it, it started to flake and mix together. Has never happened with any other curl cream I’ve tried! Will be returning.
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Lelee - 3 days ago, Verified purchaser
Keeps my thick hair moisturized and curly.
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Fryfrench - 27 days ago
I bought this to try on my natural hair and it does wonders. I just wet my hair in the morning and apply this product in sections. First picture is my hair with product and second so without. Definitely try it, you won't regret!
Smells amazing
4 out of 5 stars
julianad63 - 1 month ago
originally posted on influenster.com
This product works if you’re looking for a wavy hair style. My favorite thing is the smell. It smells amazing to the point you don’t have to wear any perfume
A dime size goes a long way!!
5 out of 5 stars
Would recommend
Alex310 - 2 months ago
This is the only product that gives my hair definition without leaving it dry. Coconut oiled products leave my low porosity, 3a hair dry and brittle, it’s the complete opposite with this product! A little goes a LONG WAY! I have waist length hair and a dime size works wonders especially when it’s been emulsified with a little water. A whole bottle may last 1 year or more.
Nope
1 out of 5 stars
Would not recommend
ARE - 2 months ago, Verified purchaser
This left my hair, a hot greasy mess. I only used about a quarter size in my hair is down to my waist. I had to immediately re-wash my hair to rinse it out.
Frizz tamer
4 out of 5 stars
Would recommend
Katielynne80 - 2 months ago, Verified purchaser
This product helped tame my frizz and wasn’t too oily or heavy for my curls.
Love!
5 out of 5 stars
Would recommend
BW - 3 months ago, Verified purchaser
Love love this for my hair. I know longer have to use any other products and my hair feels so much softer. No more crunchy curls!
Best curl cream hands down
5 out of 5 stars
Would recommend
stylebyhails - 3 months ago, Verified purchaser
I’ve tried several high end curling products, yet I always come back to Cantù curl activator cream. It does my curls wonders. I highly recommend for any type of curly hair.
A staple for my hair
5 out of 5 stars
- 3 months ago
originally posted on influenster.com
I use this everytime I was my hair and have been using it for years. Love it! No leave in needed. It adds the moister my hair needs. Honestly wish I used it more in between washes. This is my hairs holy grail as a wavy hair girl with LOTS of color changing and damage
Best product out there!
5 out of 5 stars
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Mars - 3 months ago, Verified purchaser
Love this product leaves my curls looking flawless.
Great Curl Activator
5 out of 5 stars
Would recommend
Hope Her - 3 months ago
I recently brought this item and I love it so much that I ended up buying a whole chug size of 12 oz and I already started using this product. I have no disadvantage whatsoever! Great item for the price ☺️ This product moisturize my frizzy/damage hair very well and I just dyed my hair too. Also smells awesome 🤩
The Best Cyrly Cream for my hair!
5 out of 5 stars
Would recommend
Adri - 3 months ago, Verified purchaser
This is the only curly hair cream I've been using along with Shea Moisture shampoo and conditioner. My daughter just started using this and her curls are getting better and more defined!
Formula changed, scalp broke out bad
1 out of 5 stars
Would not recommend
A M Herrera - 4 months ago, Verified purchaser
The last time I bought this was in bulk because it was on sale and I wanted to stock up, and it took me a while to get through. Apparently it took me long enough that there'd been a change in formula and the new one feels like there's some sort of wax in it now so my hair hangs limp with these draggy waves instead of the nice, loopy curls the Cantu used to give it, and I got these awful zits all over my scalp after using this stuff. This was the only thing that was different in my haircare lineup, and while the new zits stopped coming a day or two after I quit using the curl activator, it took a while for my scalp to heal up from the damage. I wish I'd kept one of my old bottles to see what they changed, just so I could have a better idea of what exactly caused this crazy reaction on my head. It sucks I can't use this anymore, because it was great, but I'm not risking that again.
Moisturizes and adds shine!
5 out of 5 stars
Would recommend
trishinboots - 4 months ago, Verified purchaser
I was looking for a product to replace my Curls Poppin' Pineapple Curl Jelly. I didn't like the Blueberry line smell and the Pineapple was getting increasingly difficult to find (maybe it's being discontinued). Tried this cream from Cantu and I think it might even be better than what I was using before! The bottle is larger and I only need a tiny amount (maybe a dime size dollop) so it's a much more economical choice. I use this out of the shower in wet hair -- I rub the product all over my hands and then I flip my head over and lightly touch it over sections of my hair then squeeze it up in there to make sure it's applied consistently. Then I put my hair in a cotton wrap for a bit while I do my skincare stuff, maybe 5 minutes later I let it all out to air dry. I am still working on finding new products to hold the style (I have thin wavy/curly hair so it needs a little help holding the waves and curls especially as I tend to sleep on them - I like scrunching out the crunch the next morning, you know?), but this cream does a great job moisturizing and making my hair soft and shiny. To be continued with the rest of my routine but for any ladies looking for a Curls Curl Jelly replacement, this is a good one to try!
Amazing
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Would recommend
Bobbi - 4 months ago, Verified purchaser
Easy to use with great results
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4 out of 5 stars
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123game - 5 months ago, Verified purchaser
Great formula with the wrong container. Too stiff to get product out of it.
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Sophie - 5 months ago, Verified purchaser
I love Cantu moisturizing curl activator. My hair is a frizzy mess without it. This moisturizer helps form my curls and helps keep them healthy and strong. This is my favorite hair product.
Amazing product!
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- 6 months ago
The cantù travel size products are a dream come true! I couldn't have asked for a better way to travel. The products were the perfect size to get me through TSA and it fit in my carry on. 10/10 would recommend.
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Ariel Rose - 6 months ago
A travel must have! Brings my curls back to life after being out on the water all day on vacation