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About this item
Highlights
- Tones, brightens and softens
- Ultra-Violet Pigments neutralize yellow and brassy tones
- Purple shampoo enhances natural, highlighted, or dyed blonde hair
- Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
- Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten
Description
Meet your go-to purple shampoo. Eva NYC Tone It Down! Blonde Purple Shampoo delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass!
Bottle is packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle.
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!
Hero Ingredients:
Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel.
Ginger Root – has stimulating properties that work to energize and to help moisturize.
Ultra-Violet Pigments – neutralize yellow and brassy tones.
Fragrance:
Eva NYC's Blue Ginger fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall.
How To:
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down! Blonde Conditioner for enhanced platinum perfection.
Bottle is packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle.
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!
Hero Ingredients:
Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel.
Ginger Root – has stimulating properties that work to energize and to help moisturize.
Ultra-Violet Pigments – neutralize yellow and brassy tones.
Fragrance:
Eva NYC's Blue Ginger fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall.
How To:
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down! Blonde Conditioner for enhanced platinum perfection.
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