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Kristin Ess Hair Dye Gloss in Wild Berry for Burgundy Hair - 4 fl oz

Kristin Ess Hair Dye Gloss in Wild Berry for Burgundy Hair - 4 fl oz - image 1 of 4
Kristin Ess Hair Dye Gloss in Wild Berry for Burgundy Hair - 4 fl oz - image 2 of 4
Kristin Ess Hair Dye Gloss in Wild Berry for Burgundy Hair - 4 fl oz - image 3 of 4
Kristin Ess Hair Dye Gloss in Wild Berry for Burgundy Hair - 4 fl oz - image 4 of 4
Kristin Ess Hair Dye Gloss in Wild Berry for Burgundy Hair - 4 fl oz - image 1 of 4
$14.99 when purchased online
Target Online store #3991

About this item

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3.5 out of 5 stars with 103 ratings

Summary of reviews

Guests appreciate the product for its ability to add shine and subtle color enhancement to their hair. It is particularly praised for its ease of use and the softness it imparts to hair. However, some guests noted that the color does not last long and the product can be messy to apply.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 428 reviews
    quality: 3.5 out of 5
    effectiveness: 3.1 out of 5
    value: 3.2 out of 5
    50% would recommend
    10 recommendations

    Hair gloss

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Tay - 2 months ago
    It only colored parts on my hair and it’s really patchy
    effectiveness: 1 out of 5
    value: 2 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    Wouldnt Rec

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ZoeC - 4 months ago
    Didn’t add shine or really any color at all! Pretty disappointed but maybe should’ve gone with hair dye instead
    quality: 3 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?

    Takes forever to rinse out

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    acotton - 4 months ago
    I’ve used the Crystal Quartz one before (clear) and loved how it made my hair feel. Decided to try this one and omg I was rinsing for 30 minutes and color STILL kept coming out. I had to give up and then try again because I got so tired and needed to give someone else a turn to use the shower. Not sure if I’ll use this color again.
    quality: 3 out of 5
    value: 3 out of 5
    effectiveness: 2 out of 5
    Did you find this review helpful?

    At least it doesn't stain

    3 out of 5 stars
    Elise - 5 months ago, Verified purchaser
    I got this for 2 reasons: for the gloss and for the color. I have black hair w quite a few white hairs, I wanted to see if the gloss would make the white hairs purpley/berry colored. And for that it did, sort of. I KNOW it says it doesn't cover grey hair. There were some hairs that took color, some didn't. Gloss wise, it was fine. I prefer different masks tbh. It is MESSY. Covered my face, shoulders, walls, shower curtain. But they all wipe off with water, no staining.
    value: 2 out of 5
    quality: 3 out of 5
    effectiveness: 3 out of 5
    Did you find this review helpful?

    🥰

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Heydoll - 5 months ago, Verified purchaser
    I like how the color pops and it picked up real nice. Super easy when your hair color is starting to fade away grab one of these choose a color and throw it on in the shower super convenient the way they made this product. Definitely will be buying again plus it covers the white hair if you have any 🙂 I love the Wild Berry for Burgundy. I had alot of lighter hair than dark so it gave me a mix of reds but I love it! ❤️
    Did you find this review helpful?

    Not for me

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Pj - 6 months ago, Verified purchaser
    My hair is soft but it didn’t add any shine or color enhancement
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Works alright

    4 out of 5 stars
    Ali - 1 year ago, Verified purchaser
    I have dark hair so I wasn't expecting much, it's only noticable in sunlight to see the red tones, but I was hoping my hair would feel softer. Maybe I need an oil treatment or something to help instead of this "glaze"
    4 guests found this review helpful. Did you?

    Leaves hair looking fresh and shiny

    4 out of 5 stars
    theresep99 - 2 years ago
    originally posted on influenster.com
    When I had my hair dyed dark red at a salon, I noticed that it would fade extremely fast, so I bought this to help touch up the color in between salon visits. It is a one-time use product, so it does feel more expensive in comparison to buying something like a color depositing shampoo or conditioner. I find that this is quite easy to use, as you just have to mix up the product in the shower and apply it. I do find this product is quite messy, but since you are in the shower it is an easy cleanup and it doesn't stain. It leaves my hair looking freshly done and shiny. However, the results did not last very long for me, but I also wash my hair quite often. I think it is a nice touch-up product, but I don't think I can use it consistently.
    Did you find this review helpful?

    Leave hair soft!

    4 out of 5 stars
    sadiechristine_xo - 2 years ago
    originally posted on influenster.com
    I tried to use this in between colors to tone down the brassiness and make the grow in line less noticeable… and it brought my hair to be softer, but otherwise I didn’t notice much of a difference.
    Did you find this review helpful?

    Subtle but nice

    4 out of 5 stars
    Kaatt - 2 years ago, Verified purchaser
    I have dark hair so I didn’t expect it to be vibrant. However, after I put it on, the color really shines through especially in the sun. Gives a nice color. I would purchase again.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Revived my hair!

    5 out of 5 stars
    Hailey S - 2 years ago
    originally posted on kristinesshair.com
    I am so happy with this result, I’m about to go on a trip and needed to do something with my hair and I don’t have the time to go to a salon. This completely neutralized my yellow brassiness and made my hair look super healthy. Totally worth it!! Before and after below
    23 guests found this review helpful. Did you?

    Easy to use

    5 out of 5 stars
    StellarCarrie - 2 years ago
    originally posted on kristinesshair.com
    I have done 2 rounds of gloss now and I am loving the effect it has on my hair! Just the right amount of color and shine
    3 guests found this review helpful. Did you?

    Copper Penny Hair Gloss

    5 out of 5 stars
    laceyl9ac2 - 2 years ago
    originally posted on influenster.com
    This product is great! I have naturally red hair but had a lot of blonde on top due to spending time in the sun. I wanted to add some depth, vibrancy and shine to my hair and saw this product on Tik Tok. This product achieved all of those things!!
    Did you find this review helpful?

    OMG Ruby Color is to dye for!

    5 out of 5 stars
    MrsMaxHavoc - 2 years ago
    originally posted on kristinesshair.com
    I couldn't find this color in stores anywhere, it was sold out & now I / WE know why. It's breathtakingly beautiful. I have dark brown hair & decided to try this color & ended up getting it from the website itself & I was not disappointed! The only downfall is that red in any brand doesn't last long, so I try to only wash my hair weekly & with color safe shampoo so it will last longer! Maybe I'll be able to post pics after my next application!
    1 guest found this review helpful. Did you?

    I love it!

    5 out of 5 stars
    mackyy12 - 2 years ago
    originally posted on kristinesshair.com
    It was so easy to do and it looks so good. I got so many compliments on my hair and I am so happy with it!
    Did you find this review helpful?

    Chocolate Cosmos

    3 out of 5 stars
    4misspennylane - 2 years ago
    originally posted on influenster.com
    For those of you who didn't think any of the other colors were "dark" enough, may I suggest Chocolate Cosmos. It covered everything and made it a really really dark brown with a slight reddish warmth to it. Not exactly what I was hoping for but since its only a toner, I'm praying it fades down eventually.
    1 guest found this review helpful. Did you?

    Great on light brown hair!

    5 out of 5 stars
    colormehappy - 2 years ago
    originally posted on kristinesshair.com
    I had virgin light brown hair before applying this product. It added a really pretty purple color that even covered my greys nicely. I’m only a couple of weeks in but the color is holding nicely and I’m very impressed, especially for the price point!
    6 guests found this review helpful. Did you?

    Wild berry on dark brown hair!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nichole - 2 years ago, Verified purchaser
    I really like this! I don’t see a lot of people with dark hair drying the wild berry. But it turned out really good on my hair. I did do it on dry hair for like 25 mins tho. But it really shows up! I prefer using these glosses on dry hair bc my hair is so dark to start. 👍🏼❤️
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Decent for a box toner

    3 out of 5 stars
    brittanyh326 - 3 years ago
    originally posted on influenster.com
    Simple and easy to use! As a hair colorist I was quite disappointed though with the advertising used on the boxes. All the shades don’t come out nearly as dark or rich as pictured. Burgundy color was nice but after 2 washes was rapidly fading.
    Did you find this review helpful?

    Do not buy this.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    brixo - 3 years ago, Verified purchaser
    This did absolutely nothing and I wasted my money on it. Followed directions perfectly and my hair didn’t change literally at all… so disappointing.
    Did you find this review helpful?

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