Madison Reed Radiant Hair Color Kit - 7ct - Ulta Beauty

Madison Reed Radiant Hair Color Kit - 7ct - Ulta Beauty - image 1 of 4Madison Reed Radiant Hair Color Kit - 7ct - Ulta Beauty - image 2 of 4Madison Reed Radiant Hair Color Kit - 7ct - Ulta Beauty - image 3 of 4Madison Reed Radiant Hair Color Kit - 7ct - Ulta Beauty - image 4 of 4
Madison Reed Radiant Hair Color Kit - 7ct - Ulta Beauty - image 1 of 4
$30When purchased online

About this item

At a glance

Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
Ulta Beauty at Target
Ulta Beauty at Target

Highlights

  • 100% gray coverage with maximum coverage for resistant grays
  • Multi-tonal, artisan-crafted salon color for all hair types
  • Works in as little as 35 minutes
  • Thick cream color: no drips, no mess, no harsh smell
  • Leaves hair feeling healthy, conditioned & shiny
  • Made in Italy & Cruelty-free--not tested on animals
  • Free of: ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
  • Full of: keratin, argan oil, ginseng root extract

Specifications

Hair Type: All Hair Types

Health Facts: Paraben-Free, Phthalate-Free, Sulfate-Free

Product Warning: Skin irritant, eye irritant

Product Form: Cream

Beauty Purpose: Hair Coloring, Shine Enhancing

Processing Time: 35 Minutes

TCIN: 82618921
UPC: 814474022976
Item Number (DPCI): 342-03-4020
Origin: Imported

Description

Madison Reed Radiant Hair Color Kit delivers gorgeous, multi-dimensional, salon-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color.

Radiant Hair Color Kit includes: Radiant Cream Color, Conditioning Color Activator, 2 Pairs of Gloves, Cap, Barrier Cream, Cleansing Wipe, Color Protecting Shampoo and Conditioner

Pro tip: When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Ulta Beauty at Target
This product is a part of the Ulta Beauty at Target experience.
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

radiant cream color - barletta brown - 4.5nnn ingredients: water, cetyl alcohol, propylene glycol, ethanolamine, cetearyl alcohol, ceteareth-25, cocamide mea, toluene-2,5-diamine sulfate, cocamidopropyl betaine, ceteth-2, polyquaternium-6, argania spinosa kernel oil, hydrolyzed keratin, panax ginseng root extract, dimethicone, ascorbic acid, disodium edta, sodium sulfite, sodium hydrosulfite, silica, xanthan gum, butylene glycol, 2-methylresorcinol, p-methylaminophenol sulfate, 2-amino-4-hydroxyethylaminoanisole sulfate, 2-amino-3-hydroxypyridine, m-aminophenol. color activator ingredients: water, hydrogen peroxide, cetearyl alcohol, sodium laureth sulfate, propylene glycol, dimethicone, oxyquinoline sulfate, pentasodium pentate, phosphoric acid, tetrasodium edta, etidronic acid. barrier cream ingredients: water, mineral oil, glycerin, pvp, peg-40 hydrogenated castor oil, stearic acid, argania spinosa (argan) kernel oil, acrylates/c10-30 alkyl acrylate crosspolymer, glyceryl stearate, peg-100 stearate, disodium edta, ethylhexylglycerin, sodium hydroxide, phenoxyethanol, fragrance. cleansing wipes ingredients: water, isopropyl alcohol, glycerin, polysorbate 20, sodium cocyl glutamate, sodium lauryl glutamate, disodium cocyl glutamate, tetrasodium glutamate diacetate, ethylhexylglycerin, phenoxyethanol, fragrance. shampoo ingredients: water, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium cocoyl isethionate, disodium cocoamphodiacetate, aloe barbadensis leaf juice, glycol distearate, peg-120 methyl glucose dioleate, keratin, hydrolyzed keratin, panax ginseng root extract, argania spinosa (argan) kernel oil, hydrolyzed lupine seed extract, hydrolyzed rice protein, hydrolyzed quinoa, glycerin, panthenol, cocamidopropyl hydroxysultaine, guar hydroxypropyltrimonium chloride, trideceth-12, polyquaternium-10, sodium cocoyl glutamate, phenoxyethanol, ethylhexylglycerin, trimethylsiloxyamodimethicone, c11-15 pareth-7, cocamidopropyl dimethylamine, butylene glycol, benzyl alcohol, caprylhydroxamic acid, sodium chloride, fragrance. conditioner ingredients: water, aloe barbadensis leaf juice, cetearyl alcohol, stearyl alcohol, polyquaternium-7, behentrimonium chloride, stearalkonium chloride, hydrolyzed lupine seed extract, hydrolyzed rice protein, keratin, hydrolyzed keratin, panax ginseng root extract, argania spinosa (argan) kernel oil, jojoba esters, panthenol, beta-glucan, glycolic acid, hydrolyzed vegetable protein pg-propyl silanetriol, amodimethicone, trideceth-12, cetrimonium chloride, hydroxyethylcellulose, guar hydroxypropyltrimonium chloride, centrimonium bromide, phenoxyethanol, ethlyhexylglycerin, isopropyl alcohol, butylene glycol, fragrance.

Allergens & Warnings:

IMPORTANT SAFETY WARNINGS ALL PERMANENT HAIR COLOR CONTAINS INGREDIENTS WHICH CAN CAUSE AN ALLERGIC REACTION, WHICH IN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT YOU HAVE SENSITIVE, IRRITATED, OR DAMAGED SCALP. CONDUCT A SKIN ALLERGY TEST 48 HOURS BEFORE EACH TIME YOU COLOR (SEE INSIDE BOX), EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS BEFORE. TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY TO THIS PRODUCT. AVOID EYE CONTACT. IN CASE OF EYE CONTACT IMMEDIATELY FLUSH WITH WATER. USE THE GLOVES PROVIDED. THIS PRODUCT IS NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. IN CASE OF REACTION WHILE COLORING HAIR, SUCH AS A RASH OR BURNING SENSATION ON THE SCALP, RINSE IMMEDIATELY AND DISCONTINUE USE. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY SKIN TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYING EYELASHES OR EYEBROWS TO DO SO MAY CAUSE BLINDNESS.

Shipping details

Estimated ship dimensions: 8.12 inches length x 5.18 inches width x 2.81 inches height
Estimated ship weight: 0.79 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: what all comes in this 7 piece kit

submitted by Tgrimsley - 1 month ago
  • A: Hello! The kit contains color and activator, one pair of gloves and a cap, shampoo and conditioner, a barrier cream to protect the skin around your hairline from stains and a cleansing wipe for any color left on the skin.

    submitted byMadison Reed Brand Expert - 1 month ago
    Brand expert

Q: Does this kit cover Gray

submitted by Val - 1 year ago
  • A: Hello! Yes, every shade we offer at Target covers gray. For best results, ensure to process 35-45 minutes.

    submitted byMadison Reed Brand Expert - 1 year ago
    Brand expert

Q: How do I pick the shade closest to my natural color? I have dark blonde hair with salon hightlights. I'd like to purchase today during the sale. Thanks!

submitted by julie - 1 year ago
  • A: Hi Julie, we hope you were able to check out the Madison Reed Color Advisor https://www.madison-reed.com/color-advisor-ulta and get a great match for the results you were looking for and love!

    submitted byMadison Reed Brand Expert - 1 year ago
    Brand expert

Q: What is the difference between Pescara Black and Positano Black?

submitted by Kitku - 1 year ago
  • A: Hi! The Pescara Black 2NNA is our Blackest Black and the Positano Black 3NNA is our Darkest Brown Black. The Pescara Black 2NNA is one shade darker than the Positano Black 3NNA.

    submitted byMadison Reed Brand Expert - 1 year ago
    Brand expert
4.1 out of 5 stars with 44464 reviews
67% would recommend
31 recommendations

Great product

5 out of 5 stars
Would recommend
Steph - 2 days ago, Verified purchaser
I love how it comes with everything you need
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Good for People with Allergies

4 out of 5 stars
Ruth - 5 days ago
originally posted on http://www.ulta.com
I started using this several years ago when I developed an allergy to other home hair coloring products. It leaves my hair shiny and soft, but it doesn't color gray very well. I've had to change colors as the reddish brown also caused an allergic reaction. The non red browns do not.
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Horrible product

1 out of 5 stars
Would not recommend
Dont waste your money - 6 days ago
It doesnt color the hair, I waste my money!
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It is just always too dark...

3 out of 5 stars
Fabulous Disaster - 7 days ago
originally posted on http://www.ulta.com
I have been using this product for more than a year and I find that every time I color it, it comes out a lot darker than expected and when I try to wash the color away to soften the color, that doesn't work either.
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The BEST home hair color kit ever!!!

5 out of 5 stars
Mary - 7 days ago
originally posted on http://www.ulta.com
I stopped going to the hair salon during Covid but needed to color my hair. Madison Reed is the best!! My scalp doesn't burn during coloring because the solution doesn't have all those nasty chemicals. The color lasts a long time, too.
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Does Not Cover Grey

1 out of 5 stars
- 7 days ago
originally posted on http://www.ulta.com
I've tried 2 different colors of this product and neither color covered my grey hair. I was left with blotchy spots near my hair line. Very disappointed!
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harshly damaging

1 out of 5 stars
kemavaga - 8 days ago
originally posted on http://www.ulta.com
I was excited to use this color kit as the reviews seemed positive. I purchased the N9 blonde and it fried my locks. I've colored my own hair for 33 years and have never used anything so harsh and damaging.
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Favorite home color

5 out of 5 stars
Jessica - 8 days ago
originally posted on http://www.ulta.com
I was on the fence about shades and I used their website to help me figure it out and it is gorgeous! Beautiful shine and dimension immediately. Easy to apply and clean up and I got excellent grey coverage.
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HORRIBLE

1 out of 5 stars
Layla - 9 days ago
originally posted on http://www.ulta.com
This PRODUCT TOOK MY HAIR out !!! I mean it fall out horribly, I put the dye in my hair followed the instructions and then rinse it out. My hair was SO HARD so I put conditioner in it I started combing and ranking the conditioner through my hands and CLUMPS my hair fell out in CLUMPS and it is still FALLING OUT it sheds terribly and and dry and stiff . I think I may have to cut my hair smh
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No smell!

5 out of 5 stars
Would recommend
MommyC - 9 days ago, Verified purchaser
I can’t believe there is no smell. A must have for doing hair at home!! Try it. Somehow it works on grays but doesn’t burn.
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Beware: Major hair loss!!

1 out of 5 stars
Emily - 10 days ago
originally posted on http://www.ulta.com
This terrible product made me lose mg hair!!! I noticed my hair was thinning after I started using it, and it grew back in slowly after I stopped. Then I found out the company has a class action bc it knew its product was doing this!!
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Please get shade 8NVA Bologna Blond

4 out of 5 stars
Kat - 10 days ago
originally posted on http://www.ulta.com
I use this hair color. It only lasts a few weeks for me but I use it anyways due to no strong smell like other brands. Please Ulta can you get the color 8NVA Bologna Blond. You carried it once years ago but now I have to get from Madison Reed site.
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Won't be using this again!

2 out of 5 stars
Fkpe1973 - 11 days ago
originally posted on http://www.ulta.com
I'm 49 so hair overall has changed. I've been using this color for a couple of years now. It's overpriced, and the last 3 times I've colored my hair within less than 2 weeks grays are shining! After 5-6 washes I am still having grayish black colored water. I can't attribute this to one specific thing but I purchased about 6-8 boxes when it was BOGO these are all from the same timeframe. I only color it every 6 weeks if I can help it but it honestly needs it after 2.5-3 weeks. I have a few boxes left but unfortunately I won't be using it. I went back to mixing my own. The black doesn't seem like real black either… it's like a reddish tint after a few washes. I don't mind that so much, BUT I do mind seeing color wash out after 5-6 washes literally up until I color again I am still washing out color. It's been very drying as well. It just seems the entire formula has changed since the first time I used it.
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Quick fading, salon will be cheaper long term

3 out of 5 stars
Mouse - 11 days ago
originally posted on http://www.ulta.com
Will this cover grays? Yep! Does the color look better than cheaper box dyes? Yes, for a moment. Is the color quality similar to that of a salon? Nope, not at all. To be fair to the product itself it does state it recommends coloring every 2 weeks; I agree with the company that you need to recolor frequently, not just because of roots but the color fades very quickly and then looks akin to those cheap box dyes. I typically use the salon but mine was booked so far out I just decided to bite the bullet and give this a try. I use color safe shampoos and have not experienced any color fade issues with my salon color. Yes, I realize this is not salon quality color I only mention this for those who like me are wondering just how comparable the coloring from this dye is with just going in to get it done. It doesn't stink and I think the kit is nice enough but for the cost and time it would take to maintain my hair color it is more cost effective and less of a headache to just have it done professionally. If professional coloring is not in your budget, I would say stick with the cheaper box dyes as within 2 weeks you'll have similar color results to that at a fraction of the price for these.
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Balding I wish I could give it negative 1 million stars

1 out of 5 stars
Anonymous - 12 days ago
originally posted on http://www.ulta.com
This hair dye ruined my life. I am getting bald spots all over my scalp. These products should be taken off the market considering the countless lawsuits. I have always had thick beautiful hair and now it is ruined. I am praying it grows back.
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Madison Reed Haircolour

5 out of 5 stars
Elizabeth - 12 days ago
originally posted on http://www.ulta.com
This is a fabulous product. My hair looks wonderful and healthy. Will not be changing to another product. The color is long-lasting and the condition of my hair is amazing.
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Nothing happens

1 out of 5 stars
Johanna - 13 days ago
originally posted on http://www.ulta.com
Really, I have been coloring my hair for over 20 years. This hair color did nothing for me, no color, nothing.
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Does not cover greys

2 out of 5 stars
Chelsea - 13 days ago
originally posted on http://www.ulta.com
I appreciate they include everything down to cleaning wipe and extra gloves but I left it on for the extra time for greys and it did not cover them at all. Cheap box color works better.
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Wrong color

2 out of 5 stars
Shelly - 13 days ago
originally posted on http://www.ulta.com
I love Madison reed hair color. I have been using it for years. The reason for my one star review is on my most recent Madison reed hair color Choice. I had copper brown hair and I purchased the Sardinia red. I have never used this color before. It turned my hair dark brown. I went from a level 6 to a 4 even though Sardinia is a level 6 it made my hair dark with no copper or red tones. I am not happy with this color. In the future I will stick to my normal shade
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More of a Demi or Semi Permanent

4 out of 5 stars
Crys - 14 days ago
originally posted on http://www.ulta.com
This review is for Sondrio Brown. I used it to go from blonde to brown. I have long hair so I used 2 boxes. It took me about 1 hour and 30 minutes to apply the color since my hair is so long. The dye was easy to mix but as others stated, it smells like cigarette ashes and it's really dry, making it difficult to apply to the hair. It also caused my hair to tangle pretty bad. I let it process for 1 hour after all of my hair was covered. Initially, it didn't look bad although it did not cover the few grays I have around my face. It also left my hair dry, frizzy, and dull. 1 week after dying my hair, I washed it and a ton of color rinsed out. The same thing happened on the next 2 washes. Eventually, my hair started to look really light. Upon further review, I have read several reviews that say it washes out a lot more like a Demi permanent. I have since dyed my hair using Igora Royal and it looks amazing!
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