Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty

Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 1 of 4Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 2 of 4Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 3 of 4Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 4 of 4
Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 1 of 4
$32When purchased online

About this item

At a glance

Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Cruelty Free
Cruelty Free

Highlights

  • Brush on to instantly cover roots & grays, define brows, or fill in a thinning hairline
  • Fast & easy to apply—no mess, never sticky, always perfect
  • Ideal for easy on-the-go touch ups
  • Rain, sweat, and pillow-proof and stays put until your next shampoo
  • Includes 2 brushes for precise application
  • Cruelty-free, not tested on animals
  • Full of hair-loving nutrients keratin, argan oil, and ginseng root extract
  • Free of titanium dioxide, parabens, phthalates, ammonia, resorcinol, PPD, SLS and gluten

Specifications

Hair Type: All Hair Types

Number of Pieces: 2

Product Form: Powder

Sustainability Claims: Cruelty-Free

Includes: Brush

Beauty Purpose: Hair Coloring

Processing Time: 1 Minutes

Net weight: .13 Ounces

Features: Temporary Permanence

TCIN: 84943620
UPC: 814474026769
Item Number (DPCI): 342-03-0055
Origin: Made in the USA

Description

Madison Reed The Great Cover Up™ root touch up + brow filler instantly covers roots & grays and defines brows.

Want a fast fix? This multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.

You can also use The Great Cover Up to touch up and fill in your brows using the dual-sided brow brush.

To fill in a thinning hairline, use the wide brush to apply powder to instantly get the appearance of fuller, thicker hair.

Pro tip: apply a light mist of hairspray to roots before application for best coverage.
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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Ingredients:

talc, caprylic/capric triglyceride, zinc stearate, silica, trimethylsiloxysilicate, ethylhexylglcerin, dimethicone, sodium dehydroacetate, fragrance (parfum), water (aqua), argania spinosa (argan) kernel oil, hydrolyzed keratin, helianthus annuus seed oil, panax gingeng root extract, linalool, limonene, coumarin, benzyl benzoate, butylphenyl methylproprional, iron oxides (ci 77499, ci 77491, ci 77492).

Shipping details

Estimated ship dimensions: 5.375 inches length x 2.875 inches width x 0.75 inches height
Estimated ship weight: 0.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.7 out of 5 stars with 2383 reviews

love this stuff

5 out of 5 stars
marragor - 5 days ago
originally posted on http://www.ulta.com
I've been using on roots in between touch ups and it works well. for those saying it didn't work, it could be use of the wrong color or there may be product build up on hair not allowing this to work. I love it. A little goes a long way on brows. I focus on the arch and beyond to fill in without having brows that look severe. I use a small arched bush to make small upward strokes. even I'm surprised how good they look. Because it stays until I wSh hair, my compact has lasted a long time.
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great for root touch up

5 out of 5 stars
Sandy - 18 days ago
originally posted on http://www.ulta.com
I have not used the new brow function but will try it out. I use this for touching up gray roots and filling in thin spots along the part in my hair and around the edges of my face. I like the wide brush and it is easy to apply.
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Best grey cover-up

5 out of 5 stars
Veronique - 1 month ago
originally posted on http://www.ulta.com
Great at covering grey in between colorings. Works better than sprays since it won't get on your scalp.
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Save your $$

1 out of 5 stars
Susan - 1 month ago
originally posted on http://www.ulta.com
The Madison Reed root touch up did not work to cover my gray! Was waste of $$ and returned the product!
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Works great to conceal thinning hair

5 out of 5 stars
Alice - 2 months ago
originally posted on http://www.ulta.com
I don't have roots to cover but this product is great to cover my thinning hair. I brush it where my hair parts and it covers my scalp and makes my part look more full. I prefer this to the fiber powders because you can brush it on to still leave a smaller part in your hair and it looks more natural. It also sticks to your scalp better then fibers and you can also control it better to fill in close to your hairline. It should be remarketed. The brush is also the perfect size.
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Did not work

1 out of 5 stars
Kristie - 2 months ago
originally posted on http://www.ulta.com
Tried different ways to get it to work on my hair and did not. For over $30 would expect some type of coverage.
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I like this product

4 out of 5 stars
Pam - 2 months ago
originally posted on http://www.ulta.com
The color blended well and worked great on both roots and my eyebrows. I will purchase this product again.
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Ah-mah-zing

5 out of 5 stars
Melissa - 2 months ago
originally posted on http://www.ulta.com
I bought this product out of desperation. My grey roots had grown out and I had an event to go to. I wanted a fast fix. This was amazing! Covered the grey AND did my eyebrows. It has a special brush to use for eyebrow coverage.
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Better for my brows than hair

3 out of 5 stars
Carol - 2 months ago
originally posted on http://www.ulta.com
I got medium brown and not having good luck with hair coverage. It does however work well on brows
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I love it.

5 out of 5 stars
Kay Kay - 3 months ago
originally posted on http://www.ulta.com
It blends in quite well for in between coloring visits. Great color match.
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Not worth the price

2 out of 5 stars
AFB - 3 months ago
originally posted on http://www.ulta.com
I thought I'd give it a try. I found the applicator tedious. I prefer the sponge type applicator that came with another product. Not very good coverage.
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First time trying a product of this kind

5 out of 5 stars
Kitt - 4 months ago
originally posted on http://www.ulta.com
Amazing! A few weeks after I color my hair, those gray hairs pop up along my part. Unbelieveable, the soft coverage and ease of use!
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Great root touchup product

5 out of 5 stars
sonomacher - 5 months ago
originally posted on http://www.ulta.com
Madison Reed makes a great Root touch-up product. Easy to use at home and traveling.
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Love it!

5 out of 5 stars
yogalin - 5 months ago
originally posted on http://www.ulta.com
One of the best I've used. Great on my eyebrows also!
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Not worth it

2 out of 5 stars
Susie - 6 months ago
originally posted on http://www.ulta.com
It takes a ton of product to cover roots, and there is very little product. Kicking myself for not buying the WOW root cover up instead.
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Root cover-up

5 out of 5 stars
GKJ - 6 months ago
originally posted on http://www.ulta.com
I needed a product to tame down a highlighting job and this product worked beautifully. Quick and easy!
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Worthless!

1 out of 5 stars
Queen - 6 months ago
originally posted on http://www.ulta.com
This is the most useless product I have ever bought. It does exactly nothing. No color is transferred at all.
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I will buy this product again!

5 out of 5 stars
JH - 7 months ago
originally posted on http://www.ulta.com
If your hair grows fast, like mine, this product is awesome for the troublesome time in between trips to the salon.
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not good for roots but okay for brows

3 out of 5 stars
lizzy - 7 months ago
originally posted on http://www.ulta.com
This product doesn't do much to cover my roots. You have to apply a lot of it and it leaves a lot of residue behind. It also doesn't stay on and comes off on your fingers, it's supposed to stay on until you wash it. It's fine as a brow filler but for the price there are better. Mine also did not come with a brow tool even though it was advertised.
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SUPER DISAPPOINTED

1 out of 5 stars
Anne - 7 months ago
originally posted on http://www.ulta.com
No matter how hard I tried, I couldn't get the light blonde which is what I needed to even show up AT ALL. I kept trying and trying and was incredibly puzzled. I was really excited about this product before I actually tried it because I wanted something to keep my highlighted roots light, but this just wouldn't show up at all. I have zero gray - just a little FYI. I really wanted something to tied me over between getting my hair foiled, but this is just not it sadly.
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