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Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty
$34.00 when purchased online
Target Online store #3991
About this item
Highlights
- Brush on to instantly cover roots & grays, define brows, or fill in a thinning hairline
- Fast & easy to apply—no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof and stays put until your next shampoo
- Includes 2 brushes for precise application
- Cruelty-free, not tested on animals
- Full of hair-loving nutrients keratin, argan oil, and ginseng root extract
- Free of titanium dioxide, parabens, phthalates, ammonia, resorcinol, PPD, SLS and gluten
Description
Madison Reed The Great Cover Up™ root touch up + brow filler instantly covers roots & grays and defines brows.
Want a fast fix? This multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
You can also use The Great Cover Up to touch up and fill in your brows using the dual-sided brow brush.
To fill in a thinning hairline, use the wide brush to apply powder to instantly get the appearance of fuller, thicker hair.
Pro tip: apply a light mist of hairspray to roots before application for best coverage.
Want a fast fix? This multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
You can also use The Great Cover Up to touch up and fill in your brows using the dual-sided brow brush.
To fill in a thinning hairline, use the wide brush to apply powder to instantly get the appearance of fuller, thicker hair.
Pro tip: apply a light mist of hairspray to roots before application for best coverage.
Hair Type: All Hair Types
Number of Pieces: 3
Health Facts: Paraben-Free, Phthalate-Free, Ammonia-Free, Sulfate-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 Minutes
Net weight: .13 Ounces
Features: Temporary Permanence
TCIN: 84943621
UPC: 814474026752
Item Number (DPCI): 342-03-2366
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
talc, synthetic fluorphlogopite, caprylic/capric triglyceride, zinc stearate, silica, trimethylsiloxysilicate, ethylhexylglcerin, dimethicone, sodium dehydroacetate, fragrance (parfum), water (aqua), argania spinosa (argan) kernel oil, hydrolyzed keratin, helianthus annuus seed oil, panax gingeng root extract, linalool, limonene, coumarin, benzyl benzoate, butylphenyl methylproprional, iron oxides (ci 77499, ci 77491, ci 77492).
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.94 inches width x 5.44 inches height
Estimated ship weight: 2.3 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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1.9 out of 5 stars with 177 ratings
Summary of reviews
The Madison Reed Root Touch Up Powder offers a versatile solution for covering gray roots, enhancing eyebrows, and even serving as an eyeshadow alternative. While many guests appreciate its long-lasting coverage and dual-purpose use, some have noted issues with the amount of product, application brush quality, and coverage effectiveness. Despite these concerns, it remains a popular choice for those seeking a temporary touch-up between salon visits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 10225 reviews
21% would recommend
19 recommendations
Coverage
3 out of 5 stars
Lynn T - 23 days ago
originally posted on http://www.madison-reed.com
This didn't cover my grays as much as I wanted to be. I think WOW powder covers a little better.
Gray Away
5 out of 5 stars
Jeanne K - 26 days ago
originally posted on http://www.madison-reed.com
Great product, looks natural, covers and doesn't come off on clothes or pillow case.
Need full sizes of these colors
3 out of 5 stars
Sharon G - 27 days ago
originally posted on http://www.madison-reed.com
I have to buy this to only use half of it. You do not offer a darker blonde or lighter brown color
Ombra powder
5 out of 5 stars
Debbie G - 28 days ago
originally posted on http://www.madison-reed.com
Love the product long lasting and no smearing
Works great
5 out of 5 stars
TonYHaran C - 1 month ago
originally posted on http://www.madison-reed.com
Loved it
I like !
4 out of 5 stars
Thumbs up graphic, would recommend
Mom of 2 - 2 months ago
I have medium/dark brown hair, but I do blonde highlights, and the toner bumps up my roots lighter. I like this color, Tara but I do not use it on my roots. I use it on my eyebrows and apply it with a MAC brow angled brush. I used to use MAC brow powder, but I like this just as well been using for a few years now. One compact will last about a year.
Nice color
5 out of 5 stars
Christiana A - 2 months ago
originally posted on http://www.madison-reed.com
So far, so good. Seems to cover thinning areas well.
Madison Reed root touchup
5 out of 5 stars
Thumbs up graphic, would recommend
Medley51 - 2 months ago, Verified purchaser
Easy to use and great color. I have used this for years.
Sabia light brown Root touch up powder
1 out of 5 stars
Ginger Z - 2 months ago
originally posted on http://www.madison-reed.com
I was hoping that the Sabia light brown touch up powder would help with my gray area around my temple area. The powder has a slight reddish tone to it, which didn't work with my dark golden blonde color.
Also, when I tinted my hair, it did not take where the touch up powder was put in prior.
I called to discuss with a licensed stylist there, and pretty much found out that there was not a better color option for me, They don't have a dark blonde powder color.
I have about 20 percent gray hair on top and side of face. I love the Lucia dark blonde tint color!
Takes away harsh color lines
5 out of 5 stars
Tammy W - 3 months ago
originally posted on http://www.madison-reed.com
Makes you feel more confident when you aren't ready to color just yet. I have dark hair so my grays really show. This allows me to soften those harsh lines and gives me a few more days before I color without looking like a skunk.
Great fix for the day
5 out of 5 stars
Anat H - 3 months ago
originally posted on http://www.madison-reed.com
I love it! This product works great as a quick fix for the day.
An expensive eyeshadow!
1 out of 5 stars
Thumbs down graphic, would not recommend
MR - 3 months ago
It is basically an expensive eyeshadow. All of the positive reviews are from people who received it for free in exchange for a review. Also, most of the positive review pictures show the product unused. LOL When it's applied, it doesn't look natural. It looks like you have powder sitting in/on your hair. Also, it does come off on shirts and anything else that touches your hair. Just buy a cheap eyeshadow instead!
Mediocre product
3 out of 5 stars
M G - 3 months ago
originally posted on http://www.madison-reed.com
Convenient to have brush for application but the product does not completely cover gray roots, just darkens the hair so the gray isn't as noticeable.
Looks like less powder than before...
1 out of 5 stars
Maria A - 3 months ago
originally posted on http://www.madison-reed.com
I was disappointed with the amount of touch up powder. I compared it with one I had bought previously a few years ago and there was less powder. The case is also thinner and mirror smaller. Although the Net.Wt. showed to be the same I don't think the powder is equal to my other Madison-Reed Root Touch Up, Dark Brown. I haven't tried the brow brushes yet. I hadn't realized they were included. I just feel the quality has definitely changed. Also, just noticed the brush for the root touch up is shorter in length.
Thank you for taking the time to read this follow up review.
Best,
Maria
Good Coverage
5 out of 5 stars
Holly M - 4 months ago
originally posted on http://www.madison-reed.com
Great product. At first I did not think I would like it but it works and covers the grey hair beautifully!! Thank you!
Covers well
4 out of 5 stars
Adilia Carmen H - 4 months ago
originally posted on http://www.madison-reed.com
Not sure if I am using it correctly
Ridiculous
1 out of 5 stars
Thumbs down graphic, would not recommend
nygirl - 4 months ago, Verified purchaser
It did not do absolutely anything to my dark roots. Does not show up at all. I will be returning this product.
NOPE
1 out of 5 stars
Laura G - 5 months ago
originally posted on http://www.madison-reed.com
I was so excited to try this because I like their other products. I'm sitting here with a dark brown scalp so that my white hairs show up even more. Now I have to wash my hair again because I can't go out looking like this. Also ruined a pillow. If you're trying to make your scalp darker, this is a great product. If you're trying to darken your hair - I don't get it.
Poor grey coverage
1 out of 5 stars
Thumbs down graphic, would not recommend
Kellyd - 5 months ago, Verified purchaser
Coverage not as good as other powder product for covering greys. I had to put so much on, too much work
Exactly what my hair needs!
5 out of 5 stars
Regina J - 5 months ago
originally posted on http://www.madison-reed.com
Am a 70 yr old woman. Always have had thin hair, but now it's terribly thin. Dark brown hair, which is colored every 6 weeks. I use this not only to cover gray between salon visits, but also to cover my scalp in an area that the hair is so thin. I love this product. Am purchasing for a 2nd time today. Lasted for months. I apply this product after washing my hair. Every 5-7 days.