Pure Culture Beauty Custom Serum - 1ct - image 1 of 4Pure Culture Beauty Custom Serum - 1ct - image 2 of 4Pure Culture Beauty Custom Serum - 1ct - image 3 of 4Pure Culture Beauty Custom Serum - 1ct - image 4 of 4
Pure Culture Beauty Custom Serum - 1ct - image 1 of 4
$29.99When purchased online

About this item

At a glance

Clean
Clean
Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Sulfate Free
Sulfate Free
Cruelty Free
Cruelty Free
Contains Vitamin C
Contains Vitamin C
Contains Hyaluronic Acid
Contains Hyaluronic Acid
Contains Salicylic Acid
Contains Salicylic Acid
Sensitive Skin
Sensitive Skin
Oily Skin
Oily Skin
Dry Skin
Dry Skin
Contains Retinol
Contains Retinol
Combination Skin
Combination Skin
Normal Skin
Normal Skin
Acne-Prone Skin
Acne-Prone Skin
Oil-Free
Oil-Free
Mature Skin
Mature Skin

Highlights

  • Includes 1x Skin Test Kit (ships first) + 1x Custom Serum
  • 75% of people get their skincare wrong — eliminate the guesswork with our skin analysis
  • Test your skin at home — we’ll customize your skincare & deliver it to your door
  • Target your skin concerns — Breakouts & clogged pores • Dark spots & uneven tone • Dry skin & rough patches • Fine lines & wrinkles • Firmness & elasticity • Oil & shine control • Pore size & skin texture • Redness & irritation
  • Formulated with clean, effective ingredients like Niacinamide, Vitamin C, Peptides, Hyaluronic acid, Plant-based retinol, AHAs & BHA, Prebiotics & Postbiotics
  • Customized for your skin type — dry, normal, combo, oily, acne-prone and sensitive
  • Option for fragrance-free or fragranced with essential oils
  • Bottled in recyclable glass and sugarcane-based tubes, packaged with FSC certified paper

Specifications

Scent: Unscented

Trial/Mini/Travel Size: Yes

Health Facts: Contains Flaxseed, Petroleum-Free, Contains Hyaluronic Acid, Silicone-Free, Bha-Free (Butylated Hydroxyanisole), DMDM Hydantoin-Free, Dye-Free, Phthalate-Free, Vegan, Contains Salicylic Acid, Contains Seaweed, Water-Based, Formaldehyde Donor-Free, Contains Retinol, No Fragrance Added, Skin Lightening, Contains Macadamia Oil, Lanolin-Free, Contains Glycolic Acid, Artificial Color-Free, Oil-Free, Non-Toxic, Aluminum-Free, Talcum-Free, Contains Aloe, Gluten-Free, Contains Shea Butter, Bht-Free (Butylated Hydroxytoulene), Contains Beta Hydroxy, Contains Peptides, Formaldehyde-Free, Contains Antioxidants, Sulfate-Free, PABA-Free, Paraben-Free, Contains Sea Buckthorn, Contains Oils, Made Without Parabens, Contains Alpha Hydroxy, Contains Olive Oil, Contains Ceramides, Contains Vitamin C, Contains Vitamin B5, Contains Kelp, Contains Vitamin E, Mineral Oil-Free, Contains Probiotics, Sodium Lauryl Sulfate-Free, Alkaline-Free

Product Warning: Not for children under the age of 12, keep out of reach of children

Product Form: Serum

Sustainability Claims: Post-Consumer Recycled Material, Bio-Preferred, Cruelty-Free, Recyclable, Source-Reduced, Compostable, Plant-Based, Renewable Resource, Contains Recycled Content

Package Quantity: 1

Beauty Purpose: Anti-Aging, Wrinkle Reduction, Tone Correction, Skin Texture Improvement, Oil Control, Brightening, Spot Treatment, Hydrating, Anti-Acne, Firming

Industry or Government Certifications: Forest Stewardship Council Certified

Recommended Skin Type: Acne-Prone, Very Dry, Dry, Mature, Combination, Extra Sensitive, Oily, Normal, Sensitive

Features: Lightweight, Moisturizing, Skin Toning Agent, Nongreasy, Non-Drying

TCIN: 83606848
UPC: 195893456703
Item Number (DPCI): 037-12-6930
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Description

Your skin type, your genes, your lifestyle — all these things, and more, make your skin unique. That’s why we formulate skincare specifically for you, using only clean, plant-based, ingredients that are proven effective.


Eliminate the guesswork with a personalized skin analysis
Start with a comprehensive skin analysis exploring your unique skin goals, skin condition, skin barrier health, lifestyle and environment. 3 out of 4 people choose the wrong skincare, which is why we give you the tools you need to test your skin at home.


Clean skincare formulas, made just-for-you
Your custom serum is made with key active ingredients carefully selected for your top skin concern and overall skin health. Every serum provides multiple skin benefits, but we never lose sight of your goal. All of our serum formulations are microbiome-friendly, lightweight, absorb easily into your skin, and will layer seamlessly with your current skincare routine.

During your skin analysis, you can specify if you’d prefer a fragrance-free formula or fragranced with essential oils.

Skin concerns we target:
• Breakouts & clogged pores
• Dark spots & uneven tone
• Dry skin & rough patches
• Fine lines & wrinkles
• Firmness & elasticity
• Oil & shine control
• Pore size & skin texture
• Redness & irritation

How it works
1. Start your skin analysis at pureculturebeauty.com/target
2. Test your skin at home, and log results in your Pure Culture account — no need to mail anything back.
3. Based on your results, we’ll customize your skincare and ship it directly to you.


Founded by industry experts Victor Casale (MAC Cosmetics and CoverFX) and Joy Chen (YesTo).


Clean
Your clear choice for clean. Formulated products are formulated without phthalates, propyl- & butyl-parabens, formaldehyde donors, ethanolamines, musks, nonylphenol ethoxylates, glycol ethers, problematic siloxanes & perfluorinated substances (PFAS). Additional details by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Contains Vitamin C
Contains Vitamin C.
Contains Hyaluronic Acid
Contains Hyaluronic Acid.
Contains Salicylic Acid
Contains Salicylic Acid.
Sensitive Skin
Recommended for Sensitive Skin.
Oily Skin
Recommended for Oily Skin.
Dry Skin
Recommended for Dry Skin.
Contains Retinol
Contains Retinol.
Combination Skin
Recommended for Combination Skin.
Normal Skin
Recommended for Normal Skin.
Acne-Prone Skin
Recommended for Acne-Prone Skin.
Oil-Free
Oil-Free.
Mature Skin
Recommended for Mature Skin.
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Shipping details

Estimated ship dimensions: 1 inches length x 5.5 inches width x 7.25 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.7 out of 5 stars with 243 reviews
100% would recommend
10 recommendations
quality: 4.9 out of 5
value: 4.9 out of 5
effectiveness: 4.8 out of 5

Not a standard size serum...

3 out of 5 stars
Isabella - 4 months ago, Verified purchaser
This is only a 15ml bottle. Most serums are at least 30ml (1oz). I expected something more, especially considering the price. It's cool that it's more or less custom, but the size just doesn't seem right. Target doesn't even have the size listed. A bit disappointing, I probably won't purchase again.
16 guests found this review helpful. Did you?

I love how it's personali

5 out of 5 stars
Morgan - 6 months ago
originally posted on https://pureculturebeauty.com/
I love how it's personalized to me and the second I put it on it soaks right in!! It's perfect
Did you find this review helpful?

I LOVE how this makes my

5 out of 5 stars
Madi - 6 months ago
originally posted on https://pureculturebeauty.com/
I LOVE how this makes my skin look and feel
1 guest found this review helpful. Did you?

I love the texture and my

5 out of 5 stars
Janci - 6 months ago
originally posted on https://pureculturebeauty.com/
I love the texture and my skin feels bouncy and dewy after use love it. I truly Loved the process, i loved the customization that made all the difference to me
Did you find this review helpful?

It cleared out my skin an

5 out of 5 stars
Simran - 6 months ago
originally posted on https://pureculturebeauty.com/
It cleared out my skin and it makes my skin glowy and healthy and smooth
1 guest found this review helpful. Did you?

This serum is amazing, I

5 out of 5 stars
Kimberly - 6 months ago
originally posted on https://pureculturebeauty.com/
This serum is amazing, I love the glow
Did you find this review helpful?

I love that it's customiz

5 out of 5 stars
Cee - 6 months ago
originally posted on https://pureculturebeauty.com/
I love that it's customized to my skin concerns, and it actually works! I also love the glass bottle packaging!
Did you find this review helpful?

It has helped with my hor

5 out of 5 stars
Megan - 6 months ago
originally posted on https://pureculturebeauty.com/
It has helped with my hormonal acne a ton!
Did you find this review helpful?

The serum is amazing! My

5 out of 5 stars
Linda - 6 months ago
originally posted on https://pureculturebeauty.com/
The serum is amazing! My mature dry skin is reacting so well.
Did you find this review helpful?

In love with this serum b

5 out of 5 stars
Linor - 6 months ago
originally posted on https://pureculturebeauty.com/
In love with this serum because it's a lightweight serum, not greasy
Did you find this review helpful?

It was extremely hydratin

5 out of 5 stars
Vanessa - 7 months ago
originally posted on https://pureculturebeauty.com/
It was extremely hydrating and I feel like it really helped improve the overall texture of my skin.
Did you find this review helpful?

I like that it absorbs we

5 out of 5 stars
Megan - 7 months ago
originally posted on https://pureculturebeauty.com/
I like that it absorbs well and works to keep my acne severity low.
Did you find this review helpful?

Really the serum is great

5 out of 5 stars
Meriem - 7 months ago
originally posted on https://pureculturebeauty.com/
Really the serum is great and suits my skin and I feel that it gives it moisturizing and smoothness
Did you find this review helpful?

Love the light yet hydrat

5 out of 5 stars
Rosemarie - 7 months ago
originally posted on https://pureculturebeauty.com/
Love the light yet hydrating formula
Did you find this review helpful?

It absorbs quickly and le

5 out of 5 stars
Betsy - 7 months ago
originally posted on https://pureculturebeauty.com/
It absorbs quickly and leaves my skin looking and feeling superb
Did you find this review helpful?

Lightweight and hydrating

5 out of 5 stars
Would recommend
Serum - 7 months ago
I like how lightweight the serum is. It give the extra hydratation my skin needs. They also have a no perfume and no essential oils option!
quality: 4 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

it had definitely helped

5 out of 5 stars
Grace - 7 months ago
originally posted on https://pureculturebeauty.com/
it had definitely helped with my dry skin!
Did you find this review helpful?

Its very hydrating and my

5 out of 5 stars
Elizabeth - 7 months ago
originally posted on https://pureculturebeauty.com/
Its very hydrating and my skin is more radiant. Wouldn't change anything
Did you find this review helpful?

Love that the test is don

5 out of 5 stars
Sue - 7 months ago
originally posted on https://pureculturebeauty.com/
Love that the test is done prior to receiving a customized serum
Did you find this review helpful?

It's light on my skin and

5 out of 5 stars
Tristina - 8 months ago
originally posted on https://pureculturebeauty.com/
It's light on my skin and animal cruelty free!
Did you find this review helpful?

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