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S.W. Basics Hydrate & Protect Natural Day Serum - 1 fl oz

S.W. Basics Hydrate & Protect Natural Day Serum - 1 fl oz - image 1 of 4S.W. Basics Hydrate & Protect Natural Day Serum - 1 fl oz - image 2 of 4S.W. Basics Hydrate & Protect Natural Day Serum - 1 fl oz - image 3 of 4S.W. Basics Hydrate & Protect Natural Day Serum - 1 fl oz - image 4 of 4
S.W. Basics Hydrate & Protect Natural Day Serum - 1 fl oz - image 1 of 4
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About this item

At a glance

Cruelty Free
Cruelty Free
Sensitive Skin
Sensitive Skin
Oily Skin
Oily Skin
Dry Skin
Dry Skin
Combination Skin
Combination Skin
Acne-Prone Skin
Acne-Prone Skin
Mature Skin
Mature Skin


  • 100% Natural
  • Features shea, tamanu, and aloe
  • Protective and hydrating, for daytime
  • Designs for all skin types-especially great for sensitive skin


Scent: Shea

Health Facts: Formaldehyde-Free, Nonylphenol Ethoxylate Free, Contains Lavender, Contains Aloe, Phthalate-Free, Propylparaben-Free, Formaldehyde Donor-Free, Butylparaben-Free

Capacity (Volume): 1 fl oz (US)

Product Form: Serum

Sustainability Claims: Cruelty-Free

Beauty Purpose: Moisturizing, Deep Hydration

Recommended Skin Type: Oily, Extra Sensitive, Acne-Prone, Sensitive, Mature, Dry, Combination, Very Dry

TCIN: 75561970
UPC: 857625007378
Item Number (DPCI): 037-05-0416
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.


At S.W. Basics we are all about taking care of your skin-naturally-24/7. Our Day Serum is designed to prep your skin for the elements and boost recovery after you've been out in the sun. Like all S.W. Basics products, the Day Serum is formulated to work its magic with as few ingredients as possible: just shea oil, tamanu oil, aloe vera, sunflower oil, and lavender oil - it's the perfect way to prepare your skin for the day ahead. Layer it under your makeup or SPF, or apply 5­-10 drops as the final step in your morning routine.

How to use: Apply 5-10 drops as a nourishing facial treatment, light moisturizer, or oil cleanser.  
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Sensitive Skin
Recommended for Sensitive Skin.
Oily Skin
Recommended for Oily Skin.
Dry Skin
Recommended for Dry Skin.
Combination Skin
Recommended for Combination Skin.
Acne-Prone Skin
Recommended for Acne-Prone Skin.
Mature Skin
Recommended for Mature Skin.
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Shipping details

Estimated ship dimensions: 1.25 inches length x 1.25 inches width x 4 inches height
Estimated ship weight: 0.28 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

4.6 out of 5 stars with 7 reviews
100% would recommend
4 recommendations
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5

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