Strategic Change in Colleges and Universities - (Jossey-Bass Higher and Adult Education Series) (Hardcover)

Book Synopsis

This detailed guide outlines a strategic planning approach uniquelysuited to the academic environment and proven effective in numerousinstitutions around the country. The authors address the complexnature of stakeholders and conflicting purposes in an academicsetting. Their approach leads to?rather than starts from?theinstitutional mission statement, and includes realistic methods ofnegotiating the political barriers that often obstruct thedevelopment of a strategic plan and its implementation.

This informative book is particularly effective when used with thecompanion workbook Working Toward Strategic Change.

From the Back Cover

Strategic Change in Colleges and Universities outlines a strategic planning approach uniquely suited to the academic environment and proven effective in numerous institutions around the country. The authors developed a ten-step approach to strategic planning that addresses the complex nature of stakeholders and purposes in an academic setting. Their approach leads to, rather than starts from, the institutional mission statement, and includes realistic methods of negotiating the political barriers that often obstruct the development of a strategic plan and its implementation.This informative book is particularly effective when used with the companion workbook Working Toward Strategic Change.

Review Quotes

"This book is the best guide to strategic planning I have read. Itraises provocative questions about institutional governance, direction setting, and survival in an ear of unprecedented changeand it details the questions to ask, the data sets to consider, andthe pitfalls to avoid. . . . A `must read' for any campus prior todeveloping its own strategic planning process." --James B.Appleberry, president, American Association of State Colleges andUniversities (AASCU)

"Rowley, Lujan, and Dolence transforms a top-down strategicplanning process commonly used in business into a participatorymodel appropriate for colleges and universities. A well researchedmodel for strategic planning that is grounded in the real world."--Laurence W. Mazzeno, president, Urusuline College

"Strategic Change in Colleges and Universities provides not only aconceptual framework, but also the methodology for helping anycollege or university adapt to shifting conditions, improve itscompetitive advantage, and position the institution for a betterfuture." --Steve Jonas, vice president for administration, SinclairCommunity College

"This book brings rare insight to the issues, promises, andpitfalls of strategic planning in colleges and universities today.The use of case studies and the rich experience of the authorsilluminate the critical dimensions. I highly recommAnd reading itbefore kicking off your next strategic planning process."--Philomena Mantella, vice president for enrollment management andstudent life, Pace University

About the Author

DANIEL JAMES ROWLEY is professor of management in the College of Business at the University of Northern Colorado. HERMAN D. LUJAN is the president emeritus of the University of Northern Colorado and is university distinguished professor of business and public policy. MICHAEL G. DOLENCE is president of Michael G. Dolence and Associates. Formerly he served as strategic planning administrator for the California State University, Los Angeles, and as director of research, planning and policy analysis at the Commission on IndepAndent Colleges and Universities in New York.