The Essential Guide to Employee Engagement - by Sarah Cook (Paperback)

About the Book

Cook uses case studies to demonstrate how engaged employees assist the progress of their organization. She shows managers how to measure the level of their employees' engagement and increase staff participation.

Book Synopsis

The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your employees' engagement and provided with a strategy to apply to help increase active staff participation.

Review Quotes

"An outstanding, practical guide based on real-world experience." -- The Midwest Book Review

"Competently explains why every organization should make employee engagement a priority." -- getAbstract.com

About the Author

Sarah Cook is a management development consultant who specializes in helping organizations develop their leadership and employee capability. Sarah previously worked as a marketing manager for Unilever and as Head of Customer Care for a retail management consultancy. She is the author of three other books published with Kogan Page.