The Transformation of Television Sport - (Palgrave Global Media Policy and Business) by M Milne (Hardcover)

About the Book

-The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like.The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters---

Book Synopsis

The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation combine to determine what sport we see on television, where we can see it and what the final output looks and sounds like.

From the Back Cover

The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like.

The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked.

Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters.

About the Author

Mike Milne has over twenty years experience as an executive producer in sports television. Starting at BBC Television, he has worked at Cheerleader Productions, Chrysalis Television, Endemol and IMG. In 2014 Milne was awarded a PhD at CAMRI, University of Westminster, UK.