Unreasonable Success and How to Achieve It - by Richard Koch

About the Book

In this ground-breaking book, bestselling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies that can propel anyone to new heights of accomplishment.

Book Synopsis

Can We Map Success?

Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

Bestselling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment:

• Self-belief
• Olympian Expectations
• Transforming Experiences
• One Breakthrough Achievement
• Make Your Own Trail
• Find and Drive Your Personal Vehicle
• Thrive on Setbacks
• Acquire Unique Intuition
• Distort Reality
  

With this book, you can embark on a journey towards a new, unreasonably successful future.

About the Author

Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies, and been published in approximately forty languages. He is also a successful entrepreneur and investor whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange. He was formerly a partner of Bain & Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.