A true story about fake lashes
When longtime lash wearer Jenna Lyons and makeup artist Troi Ollivierre noticed a lack of hyper-natural, everyday faux lashes on the market, they decided to make their own. Their goal was to create styles in multiple shades that mimicked natural lashes. They designed lashes so that every eye shape, hair color, age and skin tone could find a lash they love.
They put just as much thought into their packaging. LoveSeen is 98% plastic-free, uses soy-based inks, recycled and recyclable material where possible, and has lash trays made from sugarcane pulp.