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Sponsored

As I Am Curl Color - Bold Gold - 6oz

As I Am Curl Color - Bold Gold - 6oz - image 1 of 4
As I Am Curl Color - Bold Gold - 6oz - image 2 of 4
As I Am Curl Color - Bold Gold - 6oz - image 3 of 4
As I Am Curl Color - Bold Gold - 6oz - image 4 of 4
As I Am Curl Color - Bold Gold - 6oz - image 1 of 4
$7.99 when purchased online

About this item

Highlights

  • Temporary Color
  • Lasts one Wash
  • This curl enhancing color gel provides a medium hold that lasts up to one wash.
  • Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to add moisture to your hair.
  • Certified Vegan and Cruelty-Free.

Description

Color and Curl your Coils with six vibrant shades.
This curl enhancing color gel provides a medium hold that lasts up to one wash.
Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to add moisture to your hair. Certified Vegan and Cruelty-Free.
Damage Free Results.

No Bleach or Lightener required.

Curl Color works perfectly on all Natural Hair Color levels.
Before Applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.

Spray As I Am JBCO Water Liberally.

Apply As I Am Classic Leave-In Conditioner or JBCO Leave-In Conditioner before coloring.

Towel dry before applying Curl Color.

Hair must be dry or damp (not dripping wet) before applying Curl Color (to prevent color transfer).

Use gloves to apply color.



Directions:
Section hair off and apply to damp hair from root to tip.

Use a generous amount based on thickness of hair.

For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).

For a subtle look, apply a fingerfull to each chunk or section of hair.

Twist or rake through hair for desired style.

Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).

For Air Drying, please reserve more time for your hair to completely dry (to avoid color transfer).

Great for twist outs, coils, wash 'n' go's and rod sets.

For maximum color longevity, consider wearing a bonnet at night to prevent potential transfer to your pillowcase or bedding.



Tips:



Final results may vary based on the underlying pigment(s) of your hair.

We recommend a Hair Strand Test prior to Curl Color application for anyone with high lift color, processed, or bleached hair.
Hair Type: Curly, Textured
Product Warning: Adult Use Only
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 0 Minutes
Net weight: 6 Ounces
TCIN: 80142443
UPC: 858380035606
Item Number (DPCI): 063-05-5088
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, glycerin, betaine, hydroxypropyl bispalmitamide mea, ceramide ng, ricinus communis (castor) seed oil, euphorbia cerifera (candelilla) wax, behenyl behenate, polyhydroxystearic acid, carbomer, ceteareth-25, sodium lauroyl lactylate, sodium cocoyl isethionate, sodium lauroyl glutamate, peg-3 distearate, laureth-9, peg-8, piroctone olamine, peg-100 stearate, cocamidopropyl betaine, phenoxyethanol, caprylyl glycol, aminomethyl propanol, sodium benzoate, fragrance/parfum, linalool, mica (ci 77019), titanium dioxide (ci 77891) iron oxide (ci 77491), tin oxide (ci 77861).

Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 3 inches height
Estimated ship weight: 0.475 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: does this work for BLACK hair?

submitted by Ruby - 3 years ago
  • A: Yes, but the color transfers to other objects even after it is "dry". it was all over my couch and car seat.

    submitted bybuytherapy - 2 years ago
  • A: Hi Ruby! Curl Color works perfectly on all Natural Hair Color levels. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi Ruby, I’ve used it on my curly black girl hair and it looks fabulous! You’ll love it. Use gloves to apply and you’re good to go.

    submitted byKimberly - 3 years ago

Q: Is this a temporary dye or is it permanent?

submitted by Curious - 3 years ago
  • A: The bottle and reviews say the dye is temporary.

    submitted byOanh - 3 years ago
  • A: Hi Curious! This is temporary. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Has anyone used this color on grey hair?

submitted by Grey Head - 1 year ago
  • A: Curl Colors can be effectively employed on diverse hair colors, adding an enhanced vibrancy to the chosen shade.

    submitted byAsIamNaturally - 1 year ago
    Brand expert

Q: is this a chemical, just want to make sure my hair doesn't fall out

submitted by jac - 2 years ago
  • A: Curl Color is actually a haircare and hair coloration. It strengthens hair by 6% after 1 application and improves hair moisture by 84%. It is a caring formula infused with JBCO and ceramides.

    submitted byAsIamNaturally - 1 year ago
    Brand expert

Q: Does this work on BLACK hair?

submitted by Ruby - 3 years ago
  • A: Hi Ruby! Curl Color works perfectly on all Natural Hair Color levels. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: After i’ve used the dye in my hair will it get on things like my bed sheets & pillow case when i sleep?

submitted by Dess - 3 years ago
  • A: Hi Dess! It is temporary hair color, that works like paint, so we encourage you strongly to dry your hair using a hooded dryer or a diffuser so that there is zero to minimum transfer. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Could you use this and blow your hair out straight with a round brush if you wanted or is it strickly for curly and textured hair ?

submitted by Jese2222 - 3 years ago
  • A: Hi Jese2222! This is a temporary hair color that is going to work best with textured or curly hair. Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Is this product Would come off after taking a shower???

submitted by Grecia - 3 years ago
  • A: Hi Grecia! This curl enhancing color gel provides a medium hold that lasts up to one wash. Hope this helps.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Is this product for only curly hair??

submitted by Melissa - 3 years ago
  • A: Hi Melissa! The As I Am Curl Color is designed for curly and textured hair. Hope this helps :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
3.8 out of 5 stars with 136 reviews
77% would recommend
31 recommendations
quality: 3.72 out of 5
value: 3.81 out of 5
effectiveness: 3.74 out of 5

Go buy this!

5 out of 5 stars
Thumbs up graphic, would recommend
vrec - 7 months ago
Made it look like I had blond highlights and was super helpful for my curl definition! Would 1000% recommend!! Looked amazing and so much healthier than bleaching
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

BOLD GOLD HAIR WAX

4 out of 5 stars
Thumbs up graphic, would recommend
CURL COLOR BOLD GOLD - 11 months ago
I like the product. It's temporary but I like that about it and the fact that it's not harmful to the hair the way permanent colors are. Thanks to As I Am for creating a healthier color product for those who love hair color.
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

On black hair

5 out of 5 stars
Thumbs up graphic, would recommend
Tk - 1 year ago, Verified purchaser
Love this product I’ve had it on for 4 days now, I thought it would transfer a lot but you can barely see it. I have virgin black hair so idk if that has anything to do with how the product performs
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
17 guests found this review helpful. Did you?

Cute color

4 out of 5 stars
Thumbs up graphic, would recommend
Natural coils - 1 year ago
Defined my coils and the color is cute. I used a leave in conditioner before applying. My hair feels soft. I air dried my hair and only some color bleeding while drying.
quality: 3 out of 5
value: 5 out of 5
effectiveness: 4 out of 5
1 guest found this review helpful. Did you?

terrible

1 out of 5 stars
Thumbs down graphic, would not recommend
diamond - 2 years ago, Verified purchaser
color gets everywhere, not good for 4c hair. would never buy again.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
5 guests found this review helpful. Did you?

May lock your 4c hair

1 out of 5 stars
Thumbs down graphic, would not recommend
ZAP - 2 years ago, Verified purchaser
I love the regular clear curling jelly but this one made my hair literally lock together. I have 4c hair, it was so bad to the point i was going to cut it out. It took me weeks to get this product fully out of my hair and fully unlock my hair.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
5 guests found this review helpful. Did you?

Very vibrant. Didn't transfer

5 out of 5 stars
Thumbs up graphic, would recommend
Starr90 - 2 years ago, Verified purchaser
Loved this so much. Color was very visible on my 2C-3B black hair. Only transfer was to my hands if i ran my hands through my hair. None to my car or my clothes. I put it on my damp hair and blow dried it with a large diffuser.
4 guests found this review helpful. Did you?

Love it and will purchase again

5 out of 5 stars
Thumbs up graphic, would recommend
MB - 2 years ago
Color, made My curls pop. I have 4C hair
2 guests found this review helpful. Did you?

Ok I guess

3 out of 5 stars
Thumbs down graphic, would not recommend
Amazing - 2 years ago, Verified purchaser
Makes hair look oily.
value: 1 out of 5
quality: 3 out of 5
effectiveness: 2 out of 5
Did you find this review helpful?

Ok

3 out of 5 stars
Thumbs up graphic, would recommend
Ady - 2 years ago, Verified purchaser
Smells great, but is not an anti frizz so doesn’t keep curly hair down.
quality: 3 out of 5
value: 3 out of 5
effectiveness: 2 out of 5
2 guests found this review helpful. Did you?

apply when hair is damp

4 out of 5 stars
Thumbs up graphic, would recommend
bold gold - 2 years ago, Verified purchaser
recommend for curly hair
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?

Great product!

5 out of 5 stars
Thumbs up graphic, would recommend
CLo Coco - 2 years ago, Verified purchaser
Love this! I got the Bold Gold. Color was actually visible on my dark brown hair. It holds my curls so they stay without becoming flat. It does harden the hair a bit. The instructions are easy to follow and I recommend looking up videos on use on YouTube. I air dry and it didn’t take long, about 20 minutes. The color washes off bare skin without staining. Recommend using gloves to apply. Color doesn’t transfer once dry. Minimum flaking. I used it with the JBCO water spray to activate my curls before I applied. Also works on wavy hair and keeps waves in tact. There was no frizz in the beginning but at the end of the day there was a little. The product has a great smell too. I have dark brown wavy to curly hair if medium density and low porosity. My skin tone is medium to light. I live on gulf coast where it’s always humid outside.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
12 guests found this review helpful. Did you?

Definitely a good buy

5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 2 years ago, Verified purchaser
Was super nervous initially. I wanted to color my hair for my mommy and me photo shoot, but didn't want to damage my hair. On a whim found this. At first I was worried about hair color transferring but once it was completely dry it didn't stain anything. Lasted 5 days before it started to wear off.
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
46 guests found this review helpful. Did you?

used

1 out of 5 stars
Thumbs down graphic, would not recommend
Target Mom - 2 years ago, Verified purchaser
item was given to me open, no seal and used
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

IT WORKS YA'LL!

5 out of 5 stars
Thumbs up graphic, would recommend
Twassmee - 2 years ago, Verified purchaser
First of all I loved that it made my curls so defined more than I can get with other products. Also loved that it actually turned my black hair blonde. Easy wash out too! Best product. Didn’t love that when I touched my hair I got gold on my hands but that’s a given. It wasn’t too much gold
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
21 guests found this review helpful. Did you?

Recommend it

5 out of 5 stars
Thumbs up graphic, would recommend
HialeahS - 2 years ago, Verified purchaser
Easy to use. Make sure your hair isn’t soaking wet and that you wear gloves because it gets messy. It’s a fun pop of color and since it’s a gel, you can literally hand pick the curls you want to highlight or use it all over your hair in general.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
20 guests found this review helpful. Did you?

Nice alternative to bleaching hair!!!

5 out of 5 stars
Thumbs up graphic, would recommend
Cat - 2 years ago, Verified purchaser
Just what I wanted! Added a nice pop of color and dimension. With gloves on, I put it on my dry curls, placed it like you would place highlights (but you can just put it all over your hair). And it’s a little heavy and stiff but it kept my curls defined! Smells really good too. Now after it dries, it will tint your hands if you touch it, but washes off skin easily.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
15 guests found this review helpful. Did you?

Color Messy and Transfers to Other Objects

2 out of 5 stars
Thumbs down graphic, would not recommend
buytherapy - 2 years ago, Verified purchaser
The color looks good on my hair but even after drying, it transferred onto my car seat, my couch, and everything else my hair touched. Would not buy again for that reason.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
9 guests found this review helpful. Did you?

Great alternative to bleaching

4 out of 5 stars
Thumbs up graphic, would recommend
curlyyengene - 2 years ago, Verified purchaser
Love. Can get a bit messy tho if not careful
quality: 5 out of 5
effectiveness: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Metallic Hair Color

4 out of 5 stars
Thumbs up graphic, would recommend
Zi - 2 years ago, Verified purchaser
Super messy but cleans off of surfaces easy, but it’s great! I’m a type 3 b/c hair and it looks great! I used the gold. It is a bit metallic in sheen but I love it! I even put some on my eyebrow do get the split dye effect
value: 5 out of 5
effectiveness: 5 out of 5
quality: 4 out of 5
17 guests found this review helpful. Did you?

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