Branding Like the Big Boys - 2nd Edition by Martin E Thoma (Hardcover)

About the Book

"Branding Like the Big Boys" shows small and middle market business leaders how big brands got that way, and how to apply the same methods to enjoy similar success.

Book Synopsis

The biggest players have used branding effectively to compete. This book is about how to use branding "like the big boys" to attract more customers, keep them happier, and immunize them against the competition. It's about how to take market share, grow sales, and generate higher margins by using your brand as a powerful competitive weapon.

Review Quotes

"In Branding Like the Big Boys, Martin Thoma has brought the key ideas behind strong brands to those who need it most: small businesses. His book is both simple and powerful, a difficult feat to pull off. This is must-reading for any organization looking for the edge over the competition."

-- Lynn Parker, Principal, Greerubino, Seattle