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BRITE Clean Permanent Hair Color Kit - 4.05 fl oz

BRITE Clean Permanent Hair Color Kit - 4.05 fl oz - image 1 of 4
BRITE Clean Permanent Hair Color Kit - 4.05 fl oz - image 2 of 4
BRITE Clean Permanent Hair Color Kit - 4.05 fl oz - image 3 of 4
BRITE Clean Permanent Hair Color Kit - 4.05 fl oz - image 4 of 4
BRITE Clean Permanent Hair Color Kit - 4.05 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • PPD FREE HAIR COLR
  • PERMANENT COLOR
  • CRUELTY FREE & VEGAN
  • TWIST, MIX & APPLY
  • 100% RECYCLABLE PACKAGING
  • Gray COVERAGE

Description

HOME HAIR COLOR MADE CLEAN. Traditional Box color reinvented with this easy to use PPD FREE, CLEAN formula.

PPD FREE hair color in a fully recyclable bottle. TWIST, MIX & PUMP.

A professional formula made without common irritants. We’ve got you covered whether you are looking for a slight change or a big change. Formulated for all hair types.

This is a SINGLE USE application and the bottle must have the pump removed before you rinse and place the bottle in recycling.

Super quick and easy to use. Please read and follow all the instructions and make sure you strand and allergy test first. If you have any questions or need advice, please contact us at hello@britehair.com.
Hair Type: All Hair Types
Product Warning: Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 4.05 fl oz (US)
TCIN: 83794426
UPC: 9421029558067
Item Number (DPCI): 063-01-1210
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

developer: aqua (water), hydrogen peroxide, ceteth-2, steareth-20, ceteareth-6, cetearyl alcohol, tetrasodium etidronate, phosphoric acid, lauryl pyrrolidone, edta. colorant: aqua (water), cetearyl alcohol, paraffinum liquidum, dimethicone, peg-40 hydrogenated castor oil, laureth-20, propylene glycol, ethanolamine, isopropanolamine, fragrance, sodium sulfite, sodium erythorbate, disodium edta. may contain: resorcinol, p-aminophenol, toluene-2,5-diamine sulfate, 1-naphthol, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate.

Allergens & Warnings:

CAUTION KEEP OUT OF REACH OF CHILDREN

Shipping details

Estimated ship dimensions: 1.85 inches length x 3.2 inches width x 7.06 inches height
Estimated ship weight: 0.62 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this fade after a few weeks or is it really permenant?

submitted by parker - 1 year ago
  • A: Hi Parker, Henna is designed to last around 4 weeks but this will depend on your hair type and texture as everyone’s hair holds color differently. - BRITE

    submitted byBRITE - 1 year ago
    Brand expert

Q: is it meant for blonde hair or is it meant for any hair color?

submitted by Jazz - 2 years ago
  • A: Hey Jazz, The BRITE Clean Permanent Hair Color Kit - Light Blonde is meant for blonde hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.”

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: my daughter is 14 years old has naturaly curly hair she's African American will this product damage her hair

submitted by Nunofya - 2 years ago
  • A: Hello Nunofya, the BRITE Clean Permanent Hair Color Kit is vegan and made with clean formula to prevent damage and breakage. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Does hair need to be prelightened or does this dye lift color if hair is darker than desired color. (Example: Will results be noticeable on deep burgundy hair dyed with the lavender gray)

submitted by Momster - 2 years ago
  • A: Hello Momster, I would recommend lightening your hair prior to using the BRITE Clean Permanent Hair Color Kit to prevent green tones in your hair. For more beauty advice chat with our Beauty Consultants Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 827438 from your phone.” We look forward to helping you!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
2.2 out of 5 stars with 296 reviews
21% would recommend
241 recommendations
effectiveness: 2.01 out of 5
quality: 2.1 out of 5
value: 2.06 out of 5

turned my brown hair orange, did not leave any purple color

1 out of 5 stars
Thumbs down graphic, would not recommend
jh - 4 months ago, Verified purchaser
Lavender grey was the goal. Nope. My brown hairs are now much lighter and orange, and my grey hairs are still grey. This stuff is terrible. Do not use.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

don't waste your money

1 out of 5 stars
Thumbs down graphic, would not recommend
ratbagula - 5 months ago
i would literally give this zero stars if i could. i used the lavender grey on level 8ish hair and my hair remained essentially unchanged. (picture without makeup is after using this dye)
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
2 guests found this review helpful. Did you?

What a joke...

1 out of 5 stars
Thumbs down graphic, would not recommend
KM24 - 5 months ago, Verified purchaser
So I just used the Brite Clean Color Hair Dye - Plum, and it did absolutely nothing. What a waste. I applied to dry hair and let sit for 45 mins. Rinsed and added conditioner and my hair seriously looks EXACTLY like it did before. I have brown hair but I was anticipating it would at least give a HINT of color. I was sadly mistaken. 0/10 would not recommend. What a joke. 🙄
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Best hair coloring

5 out of 5 stars
Thumbs up graphic, would recommend
Think GLOBAL ACT LOCAL - 6 months ago, Verified purchaser
Best product I used in 12 yrs
1 guest found this review helpful. Did you?

Don't Buy it.

1 out of 5 stars
Thumbs down graphic, would not recommend
No - 6 months ago
Does NOT work at all. 😡
3 guests found this review helpful. Did you?

Did not work

1 out of 5 stars
Thumbs down graphic, would not recommend
Je - 6 months ago
Did not work. I used this to cover up some grays, however it did not work at all. Very disappointed!
2 guests found this review helpful. Did you?

Pretty decent

3 out of 5 stars
Thumbs up graphic, would recommend
Jm51 - 6 months ago
I will say this product made my already copper hair much more vibrant than before so I am happy with the outcome. However, the product had a foul mud-like smell to it, and the packaging was very inconvenient. Overall it was worth the $8
quality: 4 out of 5
value: 4 out of 5
effectiveness: 3 out of 5
9 guests found this review helpful. Did you?

Avoid this!

1 out of 5 stars
Thumbs down graphic, would not recommend
Bahati - 6 months ago, Verified purchaser
Does not work! The branding is a gimmick and does not provide enough product to dye half of your head. No color will be lifted if you're hair is dark! Also, Target will not refund you once it's opened.
2 guests found this review helpful. Did you?

Plum is not plum

1 out of 5 stars
Thumbs down graphic, would not recommend
Savannah - 7 months ago, Verified purchaser
The color was brown coming out of the bottle (supposed to be plum) and my hair did not change. I left it on for 30 minutes.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
5 guests found this review helpful. Did you?

Scam?

1 out of 5 stars
Thumbs down graphic, would not recommend
Gilson - 7 months ago, Verified purchaser
Didn't color my bleached hair at all. Definitely stay away.
8 guests found this review helpful. Did you?

No harmful chemicals. Gives hair volume.

5 out of 5 stars
Thumbs up graphic, would recommend
Ananth - 7 months ago
Have to leave it on the hair longer - at least 40 mins
5 guests found this review helpful. Did you?

Product came used

1 out of 5 stars
Thumbs down graphic, would not recommend
Emozzy515 - 8 months ago
Product came to me used. No instructions, no gloves and only half of both solutions
4 guests found this review helpful. Did you?

Leave in longer. Works great!

4 out of 5 stars
Thumbs up graphic, would recommend
H - 8 months ago, Verified purchaser
It didn't burn my scalp. Great for allergies! Do not use the pump though. Leave the container open and use a brush. Do not use the pump. Instead of the recommended time I left it on for 1 hour and the color held great!
7 guests found this review helpful. Did you?

its fine

4 out of 5 stars
Leah - 8 months ago, Verified purchaser
i bought this hair dye before looking at the reviews online, and they made me pretty nervous, but i decided to try it anyway. most of the reviews said the dye didn’t color their hair at all and it immediately washed out, so i left the dye in for an hour instead of the recommended 5-20 minutes. I was pleasantly surprised to see that the color took really well, and it’s a nice shade of dark brown. my only complaints is the box comes with a very little amount of dye, so i had to used it sparingly on my head, and my hair felt kind of dry and damaged after i got out of the shower. however, I still appreciate that the formula doesn’t have any ammonia, like a typical box dye. I probably wouldn’t use it again, but it’s a safe bet if you’re like me and you bought it before reading the reviews.
effectiveness: 4 out of 5
quality: 3 out of 5
value: 3 out of 5
7 guests found this review helpful. Did you?

Dont bother

1 out of 5 stars
Thumbs down graphic, would not recommend
Xxxx - 9 months ago
I dislike that the plum turned my hair brown
3 guests found this review helpful. Did you?

The worst

1 out of 5 stars
Thumbs down graphic, would not recommend
Customer - 9 months ago, Verified purchaser
This might literally be the worst I’ve ever bought. The pump doesn’t suck it all out so you have to open it halfway and make a mess. Doesn’t come with a conditioner. Didn’t change my hair color literally at all. 0/10
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Its bad

1 out of 5 stars
Thumbs down graphic, would not recommend
Adam - 9 months ago
this stuff sucks cheeks, the first go through of purple didn't stick at all just lightened up a bit, the second of the purp didn't even turn it lavender just straight silver. then the black doesn't even stick one bit. would not recommend this product to anyone
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

AMAZING

5 out of 5 stars
Thumbs up graphic, would recommend
Anabanana - 9 months ago, Verified purchaser
AMAZING! Im glad i didnt read the comments before buyingn because i decided to read them after the color was sitting in my hair and got scared at the negative reviews but it worked SO WEL AND DIDNT STAIN ANYTHING!!! 10/10
quality: 5 out of 5
value: 5 out of 5
effectiveness: 4 out of 5
9 guests found this review helpful. Did you?

Not work

1 out of 5 stars
Thumbs down graphic, would not recommend
Cmendo - 9 months ago, Verified purchaser
This product itches and burns my skin,don’t add any color on my hair
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Absolutely loved it!

5 out of 5 stars
Sammy2lea - 10 months ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] I have nothing bad to say about this hair color kit. I greatly appreciated it that there was no harsh chemical smell. I like that it doesn't harm your hair. I liked how everything came inside the pump bottle.
3 guests found this review helpful. Did you?

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