Back to SchoolCollegeGroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBullseye’s PlaygroundTarget OpticalClearanceTarget New Arrivals Target Finds #TargetStylePrideLGBTQIA+ ShopBlack Beyond MeasureMás QueWomen-Owned Brands at TargetAsian-Owned Brands at Target Top DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz

BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - image 1 of 4
BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - image 2 of 4
BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - image 3 of 4
BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - image 4 of 4
BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • Color lasts 5-30 washes, with a gradual and even fade
  • The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
  • No ammonia or parabens
  • PETA certified, vegan and cruelty-free

Description

Brite Instant Color Pastel Purple gives your hair instant wow factor.


Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

1. WASH. Shampoo and dry your hair. No need for conditioner.

2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.

3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.

4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.

5. RINSE. Rinse out the colour in a sink or basin.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 1 minutes
TCIN: 76624086
UPC: 9421029556438
Item Number (DPCI): 063-01-8328
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cetearyl alcohol, distearoylethyl hydroxyethylmonium methosulfate, cetrimonium chloride, ceteareth-20, glyceryl stearate, citric acid. may contain: basic red 51, basic blue 99 (c156059), hc yellow no 2, basic yellow 40, basic violet 2 (c142520), basic orange 31, ext. violet 2 (c160730), hc blue no 15, hc yellow no 4, basic violet 16, blue 1 (c142090).

Allergens & Warnings:

SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface. USE: 1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply me after lightening. 2. You need to do a strand test to check out how we look together before full head application. 3. Shampoo and dry your hair. 4. Protect your hands with rubber gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing. 5. Empty into a bowl and apply me to your hair in downward strokes. You may want to use a tint brush. Massage me into your hair to ensure even coverage. 6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving me on longer will not damage your hair, but it may increase the staying power of the color. 7. Rinse thoroughly with cool water until the water runs clear. It's best to rinse hair in a basin or in a way that minimises contact with your face and body. (Don't rinse me off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style as usual. 8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous coloring and treatments. Before use, read all the directions, and once you've achieved your awesome results, remember to share with us @briteorganix to show us your amazing color.

Shipping details

Estimated ship dimensions: 1.65 inches length x 2.01 inches width x 6.26 inches height
Estimated ship weight: 0.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.6 out of 5 stars with 800 reviews
61% would recommend
374 recommendations
value: 3.44 out of 5
effectiveness: 3.36 out of 5
quality: 3.48 out of 5

Love this stuff!

4 out of 5 stars
Thumbs up graphic, would recommend
PollyHatesThesePockets - 9 days ago, Verified purchaser
My hair was like Elsa white before I dyed it so I got a pretty bright pink. You will most likely need to bleach your hair before using this. Things to consider: the pastel pink has a heavy orange undertone so I add a little purple to keep it a cooler pink because it fades to orange within 3 washes.. this hair dye doesn’t last long at all tbh but this is my favorite pink ever!! (FYI: I used the pastel pink)
effectiveness: 5 out of 5
value: 4 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Save your money

1 out of 5 stars
Thumbs down graphic, would not recommend
NicD - 29 days ago, Verified purchaser
Didn’t work at all. Trying a different brand
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Don't waste your money!

1 out of 5 stars
Thumbs down graphic, would not recommend
TierneyF - 1 month ago, Verified purchaser
This is literally the worst hair dye ever. This does absolutely nothing for hair. We used the pink on blonde hair and there’s only a few spots that are pink. Do not waste your money on this.
1 guest found this review helpful. Did you?

Does not work without bleaching

3 out of 5 stars
Melinda - 1 month ago
We tried it on my daughter's hair. She has natural dirty blond hair. Left it on for 40 minutes, nothing happened. It does not work unless you bleach the hair first.
1 guest found this review helpful. Did you?

Nice temporary dye

5 out of 5 stars
Thumbs up graphic, would recommend
NeuMor - 1 month ago, Verified purchaser
Easy to apply and vibrant color on blonde hair.
value: 3 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
1 guest found this review helpful. Did you?

Patchy, barely stuck

3 out of 5 stars
buckeyegirl2 - 1 month ago, Verified purchaser
Maybe I need to rinse this out more from my roots but that, and a few streaks, are the only places that are purple. Despite thoroughly mixing the pastel purple with purple conditioner, saturating my hair with a basting brush, combing through it, and leaving it on for 30 minutes- sigh. At least it seems to tone well. I'll just stick to adding some to my purple conditioner from now on, it seem to be great for that, my blonde was yellowing before I applied this but where it barely stuck it looks platinum again.
Did you find this review helpful?

Pretty color, doesnt last

2 out of 5 stars
Thumbs down graphic, would not recommend
Claire - 1 month ago, Verified purchaser
The color was beautiful but it lasted less than 3 washes!
Did you find this review helpful?

10/10

5 out of 5 stars
Thumbs up graphic, would recommend
L Marie - 2 months ago, Verified purchaser
Really great color! I’ve used punky color, manic panic, and Arctic fox all before and I can honestly say this is my favorite for pastel pink dye. For $10 you can mix half the dye with conditioner and still get a vibrant pastel pink with dye left over for touch ups in a few weeks. Would recommend and leaves my hair soft and healthy
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

surprisingly good

5 out of 5 stars
Thumbs up graphic, would recommend
Cate - 2 months ago, Verified purchaser
I've used a lot of different pink hair dyes over the years and this one was pretty impresive. The result looks very even and stays in for a considerably long time (I'm on week 3 right now and it's still super bold). Be aware that the pastel pink tube is NOT the color you'll get unless you dilute it with a lot of conditioner. I actually loved the bright pink that the pastel pink turned out to be straight from the tube and will definitely be sticking with this for a while before trying anything else. You just need to follow the directions like any other hair dye... if your hair isn't very light or bleached first, obviously you will not get perfect results. Make sure you clip your hair into sections and really pay attention to getting the dye into ALL of your hair equally (if your results are patchy, there's a good chance your application was patchy). I've found that it also helps to put dye onto dry hair that hasn't been washed for a couple days and doesn't have a lot of product in it.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Washes out immediately

1 out of 5 stars
Thumbs down graphic, would not recommend
rmb - 2 months ago, Verified purchaser
I’ve tried leaving it on my daughter’s blond hair for over half hour and it just rinses out, so disappointing!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Damaging and does not work!

1 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 2 months ago, Verified purchaser
I usually don’t leave negative reviews but this stuff was such a let down, I would give 0 stars if I could. I regret using this so much. I bought the peri blue. It dried my hair out and caused all kinds of breakage, and the pigment was basically non-existent. I’ve been using fantasy colors for a decade. My hair was professionally lightened and toned and the parts of my hair that were able to soak in color look ugly and patchy. The rest is unchanged, except for being dry and brittle and breaking off. I was also surprised that one bottle was hardly enough to cover my hair. I have fine, medium length hair and have never had to buy multiple bottles of a dye. If you’re thinking of picking this up with the idea you’d get a nice faded color effect, you’d be better off diluting conditioner with a proper semi permanent dye. Would be more cost effective too.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

No color payoff

2 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 3 months ago, Verified purchaser
Color payoff is barely there, even on my blonde hair. You can’t even tell I added color
quality: 2 out of 5
value: 2 out of 5
effectiveness: 2 out of 5
1 guest found this review helpful. Did you?

No good

1 out of 5 stars
Thumbs down graphic, would not recommend
Marinrub - 3 months ago
Did not take to the hair at all, was so disappointed. What a waste of money
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Barely any color pay off

2 out of 5 stars
Thumbs down graphic, would not recommend
Goombaqueen - 3 months ago, Verified purchaser
I have bleach blonde hair. I got 2 bottles because my hair is thick and shoulder length. Used most of it but had 1/4 of second bottle left. I mixed it with conditioner as per the instructions. It only lasted a few days and I didn’t even wash my hair. It seemed like the color just started fading. I reapplied and got some color pay off. For the price and how I had to buy two bottles it wasn’t worth it. I will try another brand next time.
value: 2 out of 5
effectiveness: 2 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

This is NOT pastel

1 out of 5 stars
Thumbs down graphic, would not recommend
islilette - 3 months ago, Verified purchaser
This stuff is awful. Whoever came up with the names is way off base. How is that pastel? Do you know what pastel means?
2 guests found this review helpful. Did you?

SO GOOD!!

5 out of 5 stars
Thumbs up graphic, would recommend
Tegan - 3 months ago
I got the pink and it is so bright and looks amazing!! This is soooo good for the price
3 guests found this review helpful. Did you?

Works great on dark hair and love the result!

4 out of 5 stars
Thumbs up graphic, would recommend
Brite pastel purple - 4 months ago, Verified purchaser
I bought this product because it seemed more friendly and less toxic than other dyes(it is). I have never dyed hair myself before but I followed the directions and I LOVED the result! I didn't bleach my hair beforehand and I did the same part of my hair twice for maximum color but it looks great! I can't say anything about how long it lasts yet though because I only did it yesterday (it's probably my imagination but I could've sworn it was brighter yesterday) Either way I love the results and I'm going to try other colors when this fades!
effectiveness: 3 out of 5
quality: 4 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?

Effective!

5 out of 5 stars
Thumbs up graphic, would recommend
el - 5 months ago, Verified purchaser
I love these pastel colors. More effective if you bleach your hair before hand. Comes with a lot of product, no mixing required ahead of time. Will be buying again!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Amazing color!

5 out of 5 stars
Thumbs up graphic, would recommend
el - 5 months ago, Verified purchaser
Vibrant pastel color, tube comes with a lot of product. No mixing required which I love!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

We LOVE it.

5 out of 5 stars
Thumbs up graphic, would recommend
Mamastimesthree - 5 months ago, Verified purchaser
Easy peasy and beautiful! Second time using this on my daughter and it’s perfect.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
6 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy