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BRITE Instant Color Zero Waste Temporary Hair Color - 0.176oz

BRITE Instant Color Zero Waste Temporary Hair Color - 0.176oz - image 1 of 4
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BRITE Instant Color Zero Waste Temporary Hair Color - 0.176oz - image 4 of 4
BRITE Instant Color Zero Waste Temporary Hair Color - 0.176oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • The first-ever 100% compostable hair dye? That's us, making your eco-dreams come true.
  • Bentonite for the ultimate hydration and Cornstarch for frizz-free fabulousness. It’s a conscious color treatment with benefits!
  • From delicate pastels to bold statements, tailor your hair color to your personal style.
  • Combine with your favorite conditioner or mask for customized intensity and nourishment.
  • Celebrate sustainable beauty choices without compromising on vibrant color results.
  • Simple and fun DIY process for a salon-quality hair color experience at home.
  • Suitable for all hair types, inviting everyone to join the zero-waste color revolution.

Description


Embark on an eco-friendly hair adventure with Brite's Zero Waste Hair Color – where vibrant shades and environmental responsibility unite. Our groundbreaking 100% compostable hair dye range, now in Rose, Red, and Pastel Blue, lets you express yourself with bold, beautiful colors while championing sustainability. Each formula is enriched with Bentonite and Cornstarch for hair that's not only colorful but also hydrated and smooth. Whether you're after a subtle hue or a dramatic transformation, simply blend the powder with your preferred conditioner or hair mask. Sustainable, stylish, and so you – Brite's Zero Waste Hair Color is here to make your hair color dreams a reality while keeping the Earth beautiful too. Ready to express yourself and make a positive impact? Dive into Brite's world of guilt-free hair glamour and keep your locks and the planet brilliantly bright!
Hair Type: All Hair Types
Health Facts: Vegan
Product Form: Powder
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: .18 Ounces
TCIN: 89442758
UPC: 9421029559187
Item Number (DPCI): 063-01-0096
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

diatomaceous, earth, bentonite, silica, corn starch modified, glycerin, alcohol, propylene glycol, basic red 51,basic blue 99 (c156059),acid violet 43 (c160730).

Allergens & Warnings:

SUPER-STRONG COLOR PRODUCT. PLEASE READ DIRECTIONS BEFORE USE. KEEP OUT OF REACH OF CHILDREN. SAFETY: Formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest and make sure you keep out of reach of children. A patch test is advised to check for allergic reactions. Take care during application to prevent staining of clothing, doors, walls or soft furnishings. Remove spills quickly by wiping up excess cream then using an appropriate home cleaning product to clean the surface.

Shipping details

Estimated ship dimensions: 4.96 inches length x 3.62 inches width x 2.71 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.0 out of 5 stars with 32 reviews
82% would recommend
28 recommendations
value: 3 out of 5
quality: 3 out of 5
effectiveness: 4 out of 5

Turned hair grey/green color!

1 out of 5 stars
Thumbs down graphic, would not recommend
Becca - 15 days ago, Verified purchaser
The "rose" color turned my hair a dark gross grey/green color in certain spots! Wish I used a different product. Waste of money and ruined my hair.
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Muddy

1 out of 5 stars
Thumbs down graphic, would not recommend
HNB1118 - 1 month ago, Verified purchaser
Don’t use the blue on already natural ash blonde hair. My daughter’s color turned muddy gray-green-blue. Like a muddy green color. We have scrubbed her hair 4 times now in dish soap. So glad this is temporary
quality: 1 out of 5
effectiveness: 3 out of 5
value: 1 out of 5
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Great product

5 out of 5 stars
Thumbs up graphic, would recommend
healthguru - 2 months ago
Easy to use and very true temporary color! Good quality!!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Okay

2 out of 5 stars
dana19 - 3 months ago
Unfortunately it did not work out for us, and never showed the color for us. I was really looking forward to it but it just didn’t work out. .
1 guest found this review helpful. Did you?

So cute for dip ends

5 out of 5 stars
Thumbs up graphic, would recommend
OOokiekoOoO - 3 months ago
This was cute and easy to use! My hair is so dark it is almost black and it was very faint, but my daughters hair is a little lighter brown and she loved the dip dyed look on her ends! We did it twice and the overall look was easy to achieve and clean up was easy too!
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Great idea, just didn’t work

2 out of 5 stars
Thumbs down graphic, would not recommend
Angela - 3 months ago
I love the idea of being able to color my hair and my daughter’s hair fantasy colors with natural, low waste products. We tried this on my daughter’s natural dark blonde hair, and it did very little. We only left it on for 20 minutes, though the instructions give 10 minutes as the base amount of time. If I did this again, I would have left it on for a much longer time.
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It’s ok

3 out of 5 stars
Thumbs down graphic, would not recommend
Kiearas1976 - 3 months ago
It’s commendable that everything is recyclable. With that comes the fact it’s still a box dye and there’s no true consistency or guarantee or will always be the same. Works fine…not long lasting…smell is a hair dye.
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Awesome!

5 out of 5 stars
Thumbs up graphic, would recommend
nklein - 3 months ago
Highly recommend!! This might be one of the most beautiful and lasting hair colors I’ve tried. I have brown hair but applied it to sections that had been bleached previously. I will say that I wouldn’t consider it “pastel” blue, it’s more of an electric/bright blue. After five washes or so it did fade and become more light blue. Love that it is zero waste!
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Use your own conditioner with a color boost/ change.

4 out of 5 stars
Keyaria - 3 months ago
I was a little nervous to try this product since I have to use my own conditioner and in my head that meant there was a possibility this could go very wrong. I was pleasantly surprised by how soft my hair felt after the process and the vibrancy of the color on my hair. I rated it 4 only because there were no gloves that came with the product, there was no fill to this line on the container, and that the product seeped into the container so I felt like there was a lot of wasted product. However it was simple to use and my hair feels soft and looks super red.
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Fun dye kit for a temporary bold look!

4 out of 5 stars
Thumbs up graphic, would recommend
mctsam - 3 months ago
Really love Brite dyes - especially this one for being zero waste and cruelty free. The red is vibrant on lighter hair colors and does wash out naturally after about 3 weeks of daily washes. Because this kit is compostable, still had to find gloves to use for the process. Wish there was a line on the mixing cup to show 100ml so had to guess.
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Mediocre hair color

4 out of 5 stars
Thumbs down graphic, would not recommend
Kwenz - 4 months ago
This does not work very well unless you have platinum blonde hair. My hair is dirty blonde and it was hard to see any color. I found it easy to mix up the color and apply it. If you have blonde hair it will work well.
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Great, clean hair color

5 out of 5 stars
Thumbs up graphic, would recommend
kbiniak2 - 4 months ago
This hair dye was super easy to use. I loved that I was able to use my own conditioner to mix with it so I didn’t have to worry about any ingredients that I typically avoid. It was very easy to mix in the provided bowl, and the color showed up fairly well on all three of us (brunette with blonde highlights, dirty blonde, and blonde). We’ll see how long it lasts in our hair, but I’d definitely try it again.
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One pack fits alll

5 out of 5 stars
Thumbs up graphic, would recommend
Pennyrose - 4 months ago
Absolutley gorgeous and it barely touched the environment while using it. I liked How it did not leave a carbon footprint behind and that it colored the hair in one time. We didn’t have a bunch of different plastic containers to use either. One packet for the entire job.
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Too light

3 out of 5 stars
Thumbs up graphic, would recommend
rena26 - 4 months ago
I mixed the product according to directions, applied to hair and left on for 20 minutes. I had to provide my own gloves. The color turned out lighter than expected, maybe I should have left it on longer. My hair does feel much softer. I do like how the packaging is compostable and there is less waste than other brands.
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Great

5 out of 5 stars
Thumbs up graphic, would recommend
mollykathrynnn - 4 months ago
This hair dye is really nice. I like the texture of it, I used it on my daughter’s hair and she really likes it. Of course with a color like this, you need to lighten if your hair is darker. Otherwise I definitely recommend.
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Great Color

5 out of 5 stars
Thumbs up graphic, would recommend
Renee - 4 months ago
I really love the blue color and how it looks good over my brown hair. I have had compliments from a lot of people asking what I use-of course I told them what I used and where to get it. My only complaint is that there is no brush to brush on my hair color, no conditioner, and no gloves you need to use will have to be bought separately. That is a pain and even though this states less waste the stuff you have to get are not environmentally friendly and make more waste. I do really love the color and it has not faded. Make sure you have all the products before you start to use it.
1 guest found this review helpful. Did you?

Nice idea but it did not dye my hair. I love that the packaging is compostable though. Its a great concept.

3 out of 5 stars
Thumbs up graphic, would recommend
Paige - 4 months ago
I love that the packaging is 100% compostable but my hair is black and the Rose colored dye did not color my hair. I suppose if i had lighter hair it would look nice. The product is well designed, easy to use and the directions are clear. The indregients seem less harmful and vegan. I like that.
Did you find this review helpful?

Great

5 out of 5 stars
Thumbs up graphic, would recommend
Arzk - 4 months ago
Great products use a diatomaceous heart as their main ingredient, making them environmentally friendly; the packaging is excellent, minimal waste, no allergic reaction, clean and easy to apply color is vibrant and beautiful.
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Easy to Apply & Beautiful Color

5 out of 5 stars
Thumbs up graphic, would recommend
SW0208 - 4 months ago
I used the Brite Instant Color Zero Waste Hair Color in red and love how it looks! Mixed packet with my conditioner, put in after washing, waited and rinsed. Love how easy it was to just mix with my conditioner and no strong smells. Love the color and like that it's semi permanent.
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Pretty color

4 out of 5 stars
Thumbs up graphic, would recommend
TG07 - 4 months ago
This hair dye was super easy to use. The color is really pretty, a little duller than I expected but still really pretty. I love that the ingredients make me feel comfortable to let my daughter use it. I love this one even more because it’s zero waste. The product was great, easy to use, easy to follow instructions and the color was nice! Overall, really enjoyed it.
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