$26.49 when purchased online
Target Online store #3991
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Summary of reviews
This hair mask has received mixed reviews from guests. Many appreciate its ability to hydrate and soften hair, especially for those with bleached or dry hair. However, some guests experienced issues such as greasiness, hair fall, and clogging drains. The mask is praised for its pleasant fragrance and effectiveness in making hair manageable and shiny.
- Thumbs up graphic, soft hair
- Thumbs up graphic, hydration
- Thumbs up graphic, pleasant fragrance
- Thumbs up graphic, manageability
- Thumbs up graphic, damage repair
- Thumbs down graphic, greasy hair
- Thumbs down graphic, hair fall
- Thumbs down graphic, clogs drain
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.7 out of 5 stars with 200 reviews
value: 4.33 out of 5
effectiveness: 4.67 out of 5
quality: 4.75 out of 5
88% would recommend
68 recommendations
Clogs bathtub drain
1 out of 5 stars
Thumbs down graphic, would not recommend
Bbygrl - 4 months ago, Verified purchaser
My hair wavy and frizzy and also I have a lot of it. I really thought this would hep but it didnt. It has a strong perfume and its thick but doesnt do much other than making the hair kinda greasy which help with the frizz but doesnt look good. BTW it clogs your bathtub drain like crazy! What I do now bc I want to finish the product is rinse the bathtub with hot water so any residue on the pipe goes away.
GET IT
5 out of 5 stars
Thumbs up graphic, would recommend
caroline - 5 months ago, Verified purchaser
This literally FIXED my bleach damage!! Can’t wait to see after another use. I got my hair bleached heavily two Saturdays in a row, I have wavy/curly fine hair but a TON of it. After the second round of bleach & toner baby it wouldn’t even hold a wave after sleeping on French braids. I don’t have a before pic, but here’s me happy with what it did!! I left it on for 30 mins. Just a double shampoo beforehand, no conditioning.
Wonders for wavy/curly hair
5 out of 5 stars
Thumbs up graphic, would recommend
Heidijo - 6 months ago, Verified purchaser
This mask works wonders for both my daughter’s curly hair and my wavy hair. We both have drier hair and use it about once a week and our hair thanks us. I wish we didn’t go through it so fast but it’s worth it!
Yesss
5 out of 5 stars
Thumbs up graphic, would recommend
Great item - 6 months ago, Verified purchaser
This mask definitely revived my bleached blonde hair that was screaming of thirst
So glad I splurged
5 out of 5 stars
Thumbs up graphic, would recommend
Crimson - 8 months ago, Verified purchaser
I've been wanting to buy this but at Ulta it's like $40. My local Target had it for cheaper. I've tried so many different kinds of hair masks with varying prices, this is by far the best one I've used, I bleach and dye my hair often and my hair is really dry and damaged. This hair mask made my hair feel silky and smooth! I'll definitely get it again and again!
Disappointed 
1 out of 5 stars
Thumbs down graphic, would not recommend
Love it - 8 months ago, Verified purchaser
I generally love the miracle 10 products… I was pleased with the few products I tried, such leave-in conditioners. Unfortunately, this hair mask had no effect on my hair. Unquestionably not worth $30. For ten dollars, I bought another hair mask that was far more effective than this one. :(
It works!
5 out of 5 stars
Thumbs up graphic, would recommend
May - 9 months ago, Verified purchaser
When I do a 15 minute mask, my hair is softer and less frizzy. Target’s price is lower than Ulta’s. Plus, when I purchased it in January, I received a $5 e-gift card during a special!
The Best
5 out of 5 stars
Thumbs up graphic, would recommend
Megan S - 11 months ago, Verified purchaser
Love this stuff. Makes me hair so soft
Love its a 10
5 out of 5 stars
Thumbs up graphic, would recommend
Shaina - 1 year ago
this hydrating mask was such a great addition to my normal hair routine. Simply shampoo and condition prior to putting this mask in the middle of my hair shaft to the ends. It only takes about 5 to 10 minutes to penetrate and hydrate. hyaluronic acid is so good for your hair and skin. I was able to brush through my hair no problem. my round brush blowout was super bouncy, soft and shiny. my hair smells so good I received multiple compliments. This mask really hydrates without weighing your hair down. my hair was still styled the next day when I woke up. I am definitely going to buy this again when I run out. For the price you get a decent amount of product. and such a unique fragrance. It is gorgeous
Might work better for others...
3 out of 5 stars
Cookiemonster - 1 year ago, Verified purchaser
I gave this mask 3 stars because it smells nice and it does make my hair soft and manageable. However, it makes my hair fall out in decent size clumps. I stopped using it for a while and waited for my hair to stop falling out and then tried it again with the same issue. 😞 My friend swears by this line of products so I would recommend anyone to give it a try. Unfortunately I just can’t use it.
WOW!
5 out of 5 stars
Thumbs up graphic, would recommend
First Timer - 1 year ago, Verified purchaser
I've been bleaching my hair for over a year now so you can imagine my hair is super dry, the blonde hairs are frizzing and curling from being dry, and my ends are dead and brittle....just all bad. I've noticed this brand for years but never gave it a chance until YESTERDAY! Because I had already washed my hair in the morning (not knowing I would buy this), I wet my hair and started using the hair mask. I focused on my ends because they are so bad. I left it on for 15 minutes, rinsed it out, and didn't feel as soft as I expected. But then I blow-dried my hair and WOW!!! What a difference! My hair is soft, my ends don't feel as dried out. I read other reviews and most say they notice a difference right away but on the 3rd time, it's amazing. So glad I finally gave it a chance, totally looking into other products to keep my hair soft.
Yes!!
5 out of 5 stars
Thumbs up graphic, would recommend
Brenny1103 - 1 year ago
Without this my thin hair is so tangled ! I use it every with shampoo ! 10+
Miracle cream
5 out of 5 stars
Thumbs up graphic, would recommend
randi - 1 year ago, Verified purchaser
Amazing! My hair was feeling so dry for a while because of some medications I’ve been taking. Used this one time, and my hair feels soooo good and hydrated. I want to run my hands through it constantly.
Great deep conditioning
5 out of 5 stars
Thumbs up graphic, would recommend
WHITNEY E - 1 year ago, Verified purchaser
I love this mask. I use it once per week for a deep conditioning treatment on my hair and I love the way my hair feels after using it.
LOVE IT
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 2 years ago
I Love it my hair is dry and omg!!! Beautiful!!
It works!
5 out of 5 stars
Thumbs up graphic, would recommend
ProudArmyWife - 2 years ago, Verified purchaser
I love this hair mask! I use it once or twice a week and it helps so much with my dry hair. The smell is great (not strong) and it doesn’t weigh my hair down. I love that Target sells this instead of having to get it from another store that charges more.
Hair Mask
5 out of 5 stars
Thumbs up graphic, would recommend
Hilda - 2 years ago, Verified purchaser
Really leaves my Hair soft
Love It
5 out of 5 stars
Thumbs up graphic, would recommend
Esteph - 2 years ago
Leaves my Thin Curly Hair Soft
Bye Dry Hair
5 out of 5 stars
Thumbs up graphic, would recommend
Disappointed - 2 years ago, Verified purchaser
Makes my hair feel amazing.
Excellent product but expensive
4 out of 5 stars
Thumbs up graphic, would recommend
Targetismyhappyplace - 3 years ago, Verified purchaser
Love this product but think it’s a little bit overpriced for the quantity.