Jason Wu Beauty Wu-Prime Eye Eyeshadow Primer - 0.33 fl oz

Jason Wu Beauty Wu-Prime Eye Eyeshadow Primer - 0.33 fl oz - image 1 of 4Jason Wu Beauty Wu-Prime Eye Eyeshadow Primer - 0.33 fl oz - image 2 of 4Jason Wu Beauty Wu-Prime Eye Eyeshadow Primer - 0.33 fl oz - image 3 of 4Jason Wu Beauty Wu-Prime Eye Eyeshadow Primer - 0.33 fl oz - image 4 of 4
Jason Wu Beauty Wu-Prime Eye Eyeshadow Primer - 0.33 fl oz - image 1 of 4
$11.99When purchased online

About this item

At a glance

Clean
Clean
Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Sulfate Free
Sulfate Free
Cruelty Free
Cruelty Free
No Synthetic Fragrance
No Synthetic Fragrance
Normal Skin
Normal Skin

Highlights

  • Full coverage and ultra creamy eyeshadow base
  • Infused with Vitamin E and Vitamin B
  • Long lasting formula
  • Increases intensity of eyeshadows on lids
  • Cruelty-free

Specifications

Suggested Age: 13 Years and Up

Health Facts: Formaldehyde Donor-Free, Phthalate-Free, Propylparaben-Free, Formaldehyde-Free, Nonylphenol Ethoxylate Free, Butylparaben-Free

Color Palette: Light Tones

Product Form: Cream

Skin Tone: Light

Sustainability Claims: Cruelty-Free

Beauty Purpose: Skin Tone Improvement, Smoothing

Recommended Skin Type: Normal

Net weight: .33 fl oz (US)

TCIN: 80509576
UPC: 810053570654
Item Number (DPCI): 052-00-0965
Origin: Imported

Description

Wu Prime Eye is a full coverage eyeshadow base that ensures that your eyeshadows will be long lasting and intensify color to keep your eye look perfect all day long. This lightweight formula glides smoothly on lids for an even canvas for any eye look. Bonus: this can be used as a concealer as well!
Clean
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Normal Skin
Recommended for Normal Skin.
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Ingredients:

aqua , phenyl trimethicone , dimethicone , cyclopentasiloxane , butylene glycol , trimethylsiloxysilicate , peg-10 dimethicone , cetyl peg/ppg-10/1 dimethicone , dimethicone crosspolymer , phenoxyethanol , quaternium-18 bentonite , triethoxycaprylylsilane , silica dimethyl silylate , benzoic acid , disodium edta , tocopheryl acetate , panthenol , dehydroacetic acid , trimethoxycaprylylsilane , propylene glycol , ethylhexylglycerin , centaurea cyanus flower extract , talc. may contain: ci 77891 ( titanium dioxide ) , ci 77492 ( iron oxides ) , ci 77491 ( iron oxides ) , ci 77499 ( iron oxides )

Shipping details

Estimated ship dimensions: 1.18 inches length x 1.77 inches width x 5.11 inches height
Estimated ship weight: 0.0625 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.3 out of 5 stars with 93 reviews
42% would recommend
21 recommendations
long lasting: 3.19 out of 5
quality: 3.57 out of 5
easy to remove: 4.1 out of 5
value: 3.45 out of 5
easy to apply: 3.73 out of 5

Okay

4 out of 5 stars
Abenton - 2 months ago
originally posted on JW Beauty LLC
[This review was collected as part of a promotion.] This works okay for me, it does makes my eye shadow more bright. However, it does not prevent cracking or melting due to oily eyelids. If you have oily eye lids, then this is not the primer for you.....
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Do not buy

1 out of 5 stars
Would not recommend
Apple of my eye - 3 months ago
Creases immediately. Makes my eyeshadows appear lighter instead of more pigmented. Fades throughout the day on top of the creases. It's hard to get the proper amount. Can easily look heavy and cakey. Overall terrible product.
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Personal info

  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Eye color:
    Blue
  • Skin type:
    Dry
  • A miss

    2 out of 5 stars
    Would not recommend
    rachel - 3 months ago, Verified purchaser
    Pros—a little goes a very long way, but—more importantly; Cons—by mid afternoon my eye makeup is smudged and creased. You get what you pay for!
    easy to apply: 5 out of 5
    long lasting: 1 out of 5
    easy to remove: 3 out of 5
    quality: 2 out of 5
    value: 1 out of 5
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    Wu prime light

    4 out of 5 stars
    Liz - 3 months ago
    originally posted on JW Beauty LLC
    This eyeshadow primer is very pigmented and the shade is very light so it's good for making colors pop. You need a tiny amount for both eyes. I didn't experience creasing or cracking and i have oily lids.
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    Creases immediately

    1 out of 5 stars
    Would not recommend
    maeve - 3 months ago, Verified purchaser
    This primer is NOT hooded eye friendly. It literally creases within minutes, even if I set it with powder (which you shouldn't have to do with a primer at all). It acts more like a really dry concealer, though it still did not completely cover the veins on my eyelids. There are a lot of positive reviews, so I wonder if it does work better for non-hooded eyes. Not for me, don't even want to finish the rest of the tube.
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    Personal info

  • Skin concern:
    Aging,
    Pores,
    Dullness
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin tone:
    Light
  • So Much Better Out There

    2 out of 5 stars
    Would not recommend
    Ally1181 - 5 months ago, Verified purchaser
    This primer is a super light, almost white shade and is opaque enough to cancel out any veins or discoloration on my lids, however, it’s finicky to use and does not keep my shadow from creasing no matter how long or short of a time I’m wearing them, nor how tried and true the shadow formula is.
    quality: 2 out of 5
    easy to apply: 2 out of 5
    long lasting: 2 out of 5
    value: 2 out of 5
    easy to remove: 3 out of 5
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    Replaced my MAC Paint Pot!

    5 out of 5 stars
    Cherry Pie - 5 months ago
    originally posted on JW Beauty LLC
    I had the pleasure of trying the Wu-Prime at work and it surpassed my expectations! It gives a true blank canvas coverage, has a slight tackiness to it (which I like) and it held up through my oily eyelids! My eyelids are extremely oily and always ends up creasing after 3-4 hours. This primer has replaced my MAC Paint Pot, it's THAT good! Definitely a new fave!
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    Works good

    4 out of 5 stars
    lucky1 - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] I have used Wu-Prime Eyeshadow Primer several times and I really liked it. I applied it like any other eyeshadow primer as a base right before applying my eyeshadow. It isn't greasy and applies nicely and smooth. It is a nice base with a subtle tint. My shadow didn't crease and lasts all day. I was able to get a much nicer blend and crease when using. It doesn't have a strong scent like some others I have used and I like that. I would recommend this if you like to use a shadow primer.
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    Great product but I don’t like the packaging

    5 out of 5 stars
    Maggie_90 - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] Great product but I don’t like the packaging. And shadow primars I am very picky with because I don’t need it too thick, I don’t need it to watery, but I definitely need to get their job done. I was actually very surprised when this primer was not only affordable, but it works really well. Age of my make up at 5 AM and when I got home around 8pm, My eye make up is still intact without it looking horrible. The formula seems to be fine as I did not experience any allergies Or problems. To be completely honest, the only negative in my opinion was the packaging the product is in. You were supposed to be able to squeeze out the primer. But the top just popped off making a mess of primer. I ended up putting the entire product inside a Ziploc bag and just using like that. Instead of a pop top on the tube, I think if the company had some sort of screw, The top controlling the amount of primer that comes out will remain controlled and would not create a mess. Packaging can be fixed so this is not affecting my review in my opinion because the actual product and usage of the product was amazing.
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    Personal info

  • Skin tone:
    Light
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Hair color:
    Black
  • Skin concern:
    Dark circles,
    Pores,
    Aging
  • Wont buy anything else

    5 out of 5 stars
    Would recommend
    Christina - 6 months ago, Verified purchaser
    AMAZING! Blends like a dream. It is a little on the fair side but my eyeshadow hides that. Super smooth, doesn’t crease or setting my my fine lines, and holds eyeshadow in place beautifully. Better then my Urban Decay and Mac paintpot. Only bad thing is that sometimes to much products comes out and it’s so good that I hate wasting it :(.
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
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    Amazing eye primer

    5 out of 5 stars
    Corepe1217 - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] Had no idea what to expect with this primer. I was very pleased. More coverage than expected. Eye makeup stays on all day even during allergy season. Primer blends into the skin well, allows for easy application of eye routine.
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    Does the job

    4 out of 5 stars
    Amy s - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] My face and eyelids tend to run on the oilier side. I selected this because I have the most annoying problem of my eye liner slipping down my face after a hour. This held well and kept eye liner and eye shadow looking fresh. The only reason I didn’t give it five stars was the color “light” that I selected IS super light- practically white which was kinda hard color to cover with eye shadow. Next time I would select a darker shade.
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    Great quality!

    5 out of 5 stars
    Liz7 - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] I’m very impressed with this formula it works beautifully, it’s easy to apply and easy to blend. Eyeshadows look vibrant and last long with this amazing base. The quality is great, I highly recommend!
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    Great Eye Primer

    5 out of 5 stars
    jbmorel - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] I've been using the Jason Wu Prime Eye in Shade 02 Light for the past 2 weeks. I've never been more excited about eye primer! My past primers have kept my make up on all day, but this primer is lighter so when I apply my colors, they pop! I've since told all my friends as we all have similar likes in make up.
    1 guest found this review helpful. Did you?

    Love it

    5 out of 5 stars
    Gummyjar - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] I got the Wu Prime Eye Primer in 02 Light, it is a full coverage eyeshadow base. It is an extreme pigment shadow base to help start with a blank canvas. It goes on smooth and is a perfect base for me.
    Did you find this review helpful?

    great eye shadow primer

    5 out of 5 stars
    kmtmbt1 - 6 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] The Jason Wu Beauty Prime Eye -02 Light is a fantastic eye shadow primer. A little bit goes a long way. It isn't sticky or heavy on eyelids. I love how easy it is to spread across eyelids. When you put the primer on and then add your eye shadow of choice on top of it, it really helps make your eye shadow stay longer and really pops the color. It helps you have a fresh eye look all day long.
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    Amazing

    5 out of 5 stars
    shelby - 7 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] I love the Jason WU Beauty-WU- Eye Primer- 02 Light. A little goes along way when you apply it so be mindful when you first use it. It does not leave my eyelids feeling heavy or stick. My eyeshadow pops much more when I use it then when I do not. I would 10/10 Recommend.
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    This is too good

    5 out of 5 stars
    Khosh - 7 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] This eye primer is a must have. I wear eyeshadow and I love my eyeshadow stay all day. This primer helped me to reach of my wish. Yes this keep my eyeshadow fresh for long time. The color is very bright and when I use eyeshadow the color looks what is exactly should be. I would definitely buy this eye primer again once I runout of this tube.
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    Nice primer

    5 out of 5 stars
    Antonina83 - 7 months ago
    originally posted on JW Beauty LLC
    [This review was collected as part of a promotion.] Really good primer. A little goes a long way. It keeps my eye makeup in place all day long. This primer holds makeup intact and leaves no residue. The eyeshadow stayed on all day without irritating my eyes.
    3 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Bad!

    1 out of 5 stars
    Would not recommend
    isa1216 - 7 months ago, Verified purchaser
    BAD. I don’t know why so many high reviews. This primer is horrible. Dries almost instantly and starts creasing within minutes. Eyeshadow doesn’t really stick or look better or more pigmented. It dries so fast you pull on your lids to spread it well. Not a good product at all. Also you need to rub a lot to get it off.
    value: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    1 guest found this review helpful. Did you?

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