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L'Oreal® Paris Voluminous Original Mascara

L'Oreal® Paris Voluminous Original Mascara - image 1 of 5

About this item


  • Bold, volume building mascara
  • Up to 5x fuller lashes
  • Separates and builds every lash
L'Oréal Paris presents Voluminous Original Volume Building Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.

To safeguard L'Oréal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Health Facts: No fragrance added, phthalate-free, aluminum-free
Color Family: Brown
Color Palette: Dark Tones
Suggested Age: Adult Use Only
Wellness Standard: No fragrance added, phthalate-free
Beauty Purpose: Thickening, Volumizing
TCIN: 12911985
UPC: 071249669020
Item Number (DPCI): 052-04-0450
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Color Black Brown 315
In stock - free standard shipping with REDcard
Out of stock in stores near you


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Most helpful positive reviews

I am a professional make-up artist and this is the only mascara that I will use. I have tried many other brands and Nothing compares. This mascara will not make your lashes fall after curling them and stays on all day.
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The Best Mascara I've Ever Used!

5 out of 5 stars
Lindsey 6 years ago
Coming from a girl who has literally tried every brand of mascara on the market, I have to say that hands down this is the BEST one out there. My eyelashes are definitely one of my favorite features and this mascara does them proud. I constantly get asked what kind of mascara I use and I ALWAYS re...see moreof the reviewer's review
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Simply the Best!

5 out of 5 stars
Mom In NC 7 years ago
I have been using this mascara for over 5 years. It is simply the best there is. It goes on smooth and you can build it up to make your lashes look thick and plentiful.
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Target & L'Oreal What a combo.

5 out of 5 stars
GG Ma 7 years ago
I have used this mascara for a long time and I love it. Daytime I use brown, and evenings either black brown or black. Now that target carries it, I won't ever run out of my color... They keep a great amount of stock. No need to go from store to store.
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Most helpful negative reviews

Worst Loreal Mascara-Voluminous Waterproof

(would not recommend)
1 out of 5 stars
nathalie 10 months ago
Worst mascara for the money paid. Within 1st week, it was dried out & flaking as if I had the tube for over a month. DID Not go on smoothly. Had to try to reapply. Almost impossible since the first application was coarse. Very disappointed in Loreal quality. A downturn from 20 yrs. ago.see moreof the reviewer's review
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Heavy and smudgy. NOT WATER PROOF

1 out of 5 stars
Emma 5 years ago
I do not have trouble with mascara smudging usually but this one smudged everywhere throughout the day. I also have naturally curled lashes and I don't use a curler to curl my lashes but this mascara weighed my lashes down more than any other mascara I have ever tried. Also the water proof one is no...see moreof the reviewer's review
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Many flakes and smudges

1 out of 5 stars
Scarlette 1 year ago
After having this mascara for only a week or two, I found that it already started to dry out. When I would wear this mascara, it instantly started flaking off after only an hour; and not only did it flake but it smudged very easily
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Nope. Try Again.

(would not recommend)
1 out of 5 stars
Heather 2 years ago
This mascara came in one of the Target Beauty Boxes. It goes on really great, but every time I go to the restroom during the work day, I'm wiping it off my skin!! It's awful. I literally have black eye smudges and black flakes under my eyes. I hate it. I'm glad I didn't outright buy it. Going back t...see moreof the reviewer's review
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