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Sponsored

LG 77" Class 4K UHD Smart OLED TV - OLED77B2PUA

LG 77" Class 4K UHD Smart OLED TV - OLED77B2PUA - image 1 of 4
LG 77" Class 4K UHD Smart OLED TV - OLED77B2PUA - image 2 of 4
LG 77" Class 4K UHD Smart OLED TV - OLED77B2PUA - image 3 of 4
LG 77" Class 4K UHD Smart OLED TV - OLED77B2PUA - image 4 of 4
LG 77" Class 4K UHD Smart OLED TV - OLED77B2PUA - image 1 of 4
$1999.99 when purchased online

About this item

Highlights

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • α7 Gen 5 AI Processor 4K: AI Picture Pro & AI Sound Pro
  • Cinema HDR (Dolby Vision, HDR10, HLG), Dynamic Tone Mapping
  • Home Cinema: Dolby Vision IQ, FILMMAKER MODE
  • webOS 22 w/ Magic Remote
  • LG Channels: Free access to programming on over 300+ LG Channels
  • Ultimate Gameplay: Game Optimizer, VRR, ALLM, HGiG, NVIDIA G-SYNC, FreeSync
  • Google Assistant and Alexa Built-In

Description

The lightning-fast refresh rate, gaming features and 4K resolution you want with the LG OLED picture quality you love. Self-lit OLED pixels bring to life infinite contrast, perfect black and over a billion colors that add depth and bring out the bold, brazen and beautiful. Experience a lifelike picture with more depth and rich colors thanks to our advanced α7 Gen5 AI Processor 4K that adjusts picture and sound qualities to give you a fabulous experience no matter what you’re watching. And on game day, you can get in the game with a 120Hz refresh rate that can keep up with the action on the court, field or ice for a sharp, colorful picture from start to finish. And you’ll always be at the top of your game with NVIDIA G-SYNC®, FreeSync™ Premium and VRR to experience real-time action — plus, the LG Game Optimizer and 2 HDMI 2.1 ports to get you (and keep you) in the action. When you want to take a break from gaming, enjoy built-in access to your favorite streaming apps, including Netflix, Hulu, HBO Max and Disney+* and more for the whole family. And no matter what you’re watching or playing, every moment will be enhanced with Dolby Vision™ IQ that automatically changes display settings based on lighting in the room and Dolby Atmos®** sound technology delivers the most immersive sound experience. It’s not just OLED. It’s LG OLED. The gold standard in OLED TV from the creators of OLED.

*Internet connection and subscriptions to streaming services are required. HBO Max™ ©2022 Warner Media, LLC. All Rights Reserved. HBO Max is used under license.
**Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
Dimensions (Overall): 39.1 Inches (H) x 67.8 Inches (W) x 2.2 Inches (D)
Weight: 58.9 Pounds
Electronics Condition: New
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 2160p
Native screen refresh rate: 120 Hz
Wireless Technology: Wi-Fi
Screen Size: 76.7 Inches
Stand Depth: 10.6 Inches
Stand Width: 29.5 Inches
VESA Mounting Standard: 400x200
Product Depth with Stand: 10.6 Inches
Product Height with Stand: 41.1 Inches
Product Width with Stand: 67.8 Inches
Backlight type: OLED (No Backlight)
Smart platform: LG webOS
Voice assistant built-in: Alexa Built-in, Google Assistant Built-in
Number of HDMI ports: 4
High Dynamic Range (HDR): Hybrid Log-Gamma (HLG), HDR10, Dolby Vision
Screen Mirroring Technology: Apple Airplay
Battery: 2 AA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 85756671
UPC: 195174028124
Item Number (DPCI): 008-09-0006
Origin: Imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
WARNING: Cancer and reporductive harm www.p65warnings.ca.gov
If the item details above aren’t accurate or complete, we want to know about it.

LG

lg tv Series comparison Chart 22
OLED QNED NANO UHD
Series C2 B2 A2 QNED85 NANO75 UQ90 UQ75
Size 77 / 65 / 55 / 48 / 42 77 / 65 / 55 65 / 55 65 / 55 75 / 70 / 65 / 55 / 50 / 43 75 / 70 / 65 / 55 / 50 / 43 86 / 75 / 70 / 65 / 55 / 50 / 43
Display Type OLED evo w/ Brightness Booster* (*Exclude 48”/42”) OLED 4K OLED 4K "4K Quantum Dot NanoCell MiniLED" 4K NanoCell 4K UHD 4K UHD
Dimming Technology "Pixel Level Dimming" Pixel Level Dimming "Pixel Level Dimming" "Precision Dimming" - - -
Processor a9 Gen 5 AI 4K a7 Gen 5 AI 4K a7 Gen 5 AI 4K a7 Gen 5 AI 4K a5 Gen 5 AI 4K a5 Gen 5 AI 4K a5 Gen 5 AI 4K
True Cinema Experience Dolby Vision IQ Dolby Vision IQ Dolby Vision IQ Dolby Vision IQ Active HDR (HDR10, HLG) Active HDR (HDR10, HLG) Active HDR (HDR10, HLG)
Game Play Game Dashboard/Optimizer ALLM, eARC, VRR Game Dashboard/Optimizer ALLM, eARC, VRR Game Dashboard/Optimizer ALLM, eARC Game Dashboard/Optimizer ALLM, eARC, VRR "Game Dashboard / Optimizer HGiG, ALLM, eARC HDMI 2.1 / FreeSync / VRR (86” only) "Game Dashboard / Optimizer HGiG, ALLM, eARC" "Game Dashboard / Optimizer HGiG, ALLM, eARC HDMI 2.1 / FreeSync / VRR (86” only)"
ThinkQ AI & webOS "WebOs, Google Assistant Built-In, Alexa Built-In; Hands-free Voice Control Airplay2" "WebOs, Google Assistant Built-In, Alexa Built-In; Hands-free Voice Control Airplay2" WebOs, Google Assistant Built-In, Alexa Built-In; Hands-free Voice Control Airplay2" "WebOs, Google Assistant Built-In, Alexa Built-In; Airplay 2, Sports Alert" "WebOs, Google Assistant Built-In, Alexa Built-In; Airplay2, Sports Alert Magic Remote WebOs, Google Assistant Built-In, Alexa Built-In; Airplay2, Sports Alert Magic Remote WebOs; Airplay2, Sports Alert My Profile Magic Remote not included
Color 100% Color Fidelity 100% Color Volume "100% Color Fidelity 100% Color Volume "100% Color Fidelity 100% Color Volume 100% Color Volume - - -

All Sizes in Inches Unless Otherwise Stated

Delivery options

Delivery service upgrades are available in cart during checkout.

Shipping details

Estimated ship dimensions: 11.2 inches length x 74 inches width x 44.5 inches height
Estimated ship weight: 94.8 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska
This item ships in its original packaging, revealing what’s inside. ·Details

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.6 out of 5 stars with 663 reviews
100% would recommend
1 recommendations
color quality: 5 out of 5
features: 5 out of 5
brightness: 5 out of 5
sound quality: 5 out of 5
black levels: 5 out of 5

(no review title)

4 out of 5 stars
Claude Woody - 2 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] I own the OLED65B2 and I am very happy with the operation of the TV set, as well as the, picture.
Did you find this review helpful?

movies only

1 out of 5 stars
ptluzzi - 2 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] great for movies not so good for news the burn in is awful worse than plasma
1 reply from LG team - 7 days ago
Hello there! Thank you for your feedback on the OLED65B2AUA TV. We appreciate your perspective on its performance with movies versus news content. Burn-in can be concerning, especially with static images like news tickers. To help mitigate this, we recommend adjusting the TV settings to reduce brightness and using features like Screen Shift or Pixel Refresher, which can help prevent image retention. If you have any questions about these features or need further assistance, please send us a private message on social media @LGUSSupport with your contact details and the TV model number. Our team is here to assist and improve your viewing experience. We value your feedback and appreciate your understanding. —Junel
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Must Have TV

5 out of 5 stars
CIREYELIAB - 4 months ago
originally posted on lg.com
Absolutely amazing picture quality. Highly recommend. “Received Sweepstakes Entry for Review”
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Great TV

5 out of 5 stars
CIREYELIAB - 4 months ago
originally posted on lg.com
Absolutely love this tv. Also have the C3 version. Amazing picture. Highly recommend.
Did you find this review helpful?

Worst waste of $$$

1 out of 5 stars
MPB23 - 4 months ago
originally posted on lg.com
Only lasted a year and screen went out 3 week past the warranty. Way too expensive for a 1 year throw away TV.
1 reply from LG Digital Care Team team - 4 months ago
Hey there! We strive to build products that last, and we would like to get more information from you on your LG TV! Let's see how we can assist. Please privately message us on social media @LGUSSupport with your contact information, model, and serial number. We'll get right on it! ^Gaby
Did you find this review helpful?

Great tv

5 out of 5 stars
Ronc188 - 5 months ago
originally posted on lg.com/ca
Very impressed with this tv. I have owned it for a year It has an amazing picture the lighting is amazing! I’ve seen complaints about the remote I love it they must have fixed it. I would recommend this tv. I used to own a Panasonic plasma tv this is the only tv I have seen to beat it in picture quality but the plasma still beats it for speed the movie the the pacific the begging credits of charcoal pencil the plasma kills this tv. Due too 640 hz refresh rate but this tv kills it in every other way
Did you find this review helpful?

Terrible remote

1 out of 5 stars
Trre - 5 months ago
originally posted on lg.com
Absolutely hate the remote. Returned the tv because of the remote. No way to turn off the mouse function
1 reply from LG Digital Care Team team - 5 months ago
Hey there, it's not great to hear that you did not enjoy the remote, and we hope to continue to innovate our products to help customers like you utilize the full features of your LG TV. ~TammyJo
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Great Features! But fragile!

1 out of 5 stars
Getphats - 6 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] Bought this tv about a year ago. Picture is great. Built not so much.
1 reply from LG Digital Care Team team - 5 months ago
Hello, thank you for taking the time to leave your feedback on your LG OLED TV. We are glad to hear the picture quality is up to your standards, but it's not great to hear that your experience of the build did not meet your expectations. Please don't hesitate to reach us on Facebook or X using @LGUSSupport with your model, serial, and phone number. ~TammyJo
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Audio out of sync

1 out of 5 stars
DCR9 - 6 months ago
originally posted on lg.com
We bought this 55” LG TV in September and have problems with the sync of audio and picture. We have contacted LG many times and have followed all their suggestions to resolve this. Nothing worked. They finally sent a repair person who replaced the master board but the voice is still out of sync. Will never buy an LG TV again
1 reply from LG Digital Care Team team - 5 months ago
Hey there! That's very odd; we'd like to take another look at your account and see if we can find a solution together. Please send us a private message on social media @LGUSSupport with your contact information, model, and number. We'll be anxiously awaiting your message. ^Gaby
Did you find this review helpful?

Green tint in middle of screen

1 out of 5 stars
DJP28 - 6 months ago
originally posted on lg.com
Disappointed in my lG OLED TV. Although it is app 6 years old, i started getting the green tint in the middle of the screen a year ago. Especially bad when watching football. Apparently this is a common issue. Would not recommend LG OLED TV
1 reply from LG Digital Care Team team - 6 months ago
Hi there. We understand how important your OLED TV is to your entertainment routine! Please allow us to help get the issue resolved! So that we can help with the picture issue you're experiencing, please reach out to us on Facebook or X. Our handle for both platforms is @LGUSSupport. Be sure to include your phone number and TV information (model and serial numbers) in a private message to us. It's our pleasure to assist! ^Chris
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Best TV I’ve ever owned

5 out of 5 stars
Mr Beee - 6 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] After a week with this TV, I'm thoroughly impressed. The 77-inch screen delivers stunningly clear and vivid visuals. Opting for the B2 over the C2 initially made me apprehensive about potential disappointments or issues with brightness in my living room. Surprisingly, the display holds up exceptionally well even in daylight. The only hiccup encountered was a screen flicker one night, a common occurrence easily resolved with a hard reset, as per my Google search. Ongoing tests aside, the TV is certainly meeting and even exceeding my expectations.
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OLED is the only way to go. and LG makes the best!

5 out of 5 stars
Jeff T D - 6 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] Clearly the best picture quality and ease of operation and remote features I have ever seen over the past 50 years of owning a wide variety of excellent video sources!!!Wouldn't hesitate to recommend to my best friend, my brother, or anyone who loves highest quality viewing experience!!!..
Did you find this review helpful?

Excellent picture

5 out of 5 stars
Dave2016 - 6 months ago
originally posted on lg.com
I bought this about a month ago, and I'm so happy I did because of the bright, colorful picture. The clarity is amazing. Also, it was easy to set-up.
Did you find this review helpful?

Exceptional Colors

5 out of 5 stars
- 6 months ago
originally posted on lg.com
I bought this TV to replace my outdated Insignia. I am an older person with somewhat limited technological knowledge and have had absolutely no problems using it. Love having a smart TV. The picture is unbeatable.
Did you find this review helpful?

difficult to get operating instructions

3 out of 5 stars
jr midwest - 7 months ago
originally posted on lg.com
I had a great deal of difficulty getting my warranty accepted and getting my account opened. My computer developed password was rejected more than a few times until I entered a manual (and less safe) password. After more than a month, I cannot get sound & video synchronized for more than 30 minutes. If I had tried to do these things before I bought the TV, I would not have bought it!
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Great tv

5 out of 5 stars
Otis90 - 7 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] Had my b2 for six months and I absolutely love it. The colors are amazing. And the blacks are ridiculous. Game of thrones looks amazing.
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don't do it

1 out of 5 stars
gp123 - 7 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] already needs repair under 1 year, never buying this again.
1 reply from LG Digital Care Team team - 7 months ago
Hey there, we are sad to hear that this has been your experience so far. We strive for well-built products, and we are always looking to innovate and improve. Your feedback is greatly appreciated. http://spr.ly/6426uIUtG ~Tegan
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Awesome TV

5 out of 5 stars
- 7 months ago
originally posted on lg.com
I purchased this tv a little over a month ago and and have minimal complaints. The image quality and portrayal of darker scenes is awesome. I normally hook up to a surround speaker system but was very impressed with the audio coming from the tv speakers. The only complaint I have is with the terrible unintuitive user interface design to filter the huge number of LG channels and how to display only the favorites channels. I still have not figured that out and there is no owner manual to assist.
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Not bad for the cost!

3 out of 5 stars
WR23 - 7 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] Some features are really great, others hard to figure out. ie: Get captions on all news channels, although I didn't program them in. Now I cant get rid of them. Just showed up about 6 days ago. I do however want them on my movie channels. That was a easy setup,
1 reply from Customer Care team - 7 months ago
We appreciate your feedback on the LG TV. It's great that you've found certain features to be useful while watching movies. However, we understand that dealing with unexpected captions on your news channels can be frustrating. If you need assistance, you may send us a private message on Facebook or X (Twitter) at @LGUSSupport, and we will be happy to accommodate you.
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Great realistic color

4 out of 5 stars
WBT083 - 7 months ago
originally posted on lg.com
[This review was collected as part of a promotion.] I purchased a 48 inch for Bed room a while ago and love it. Just purchased a 55 inch and enjoy it just as much.
Did you find this review helpful?

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