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Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty

Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 1 of 4
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Madison Reed The Great Cover-Up Root Touch-Up Color - 0.13oz - Ulta Beauty - image 1 of 4
$25.60 sale price when purchased online
$32.00 list price

About this item

Highlights

  • Brush on to instantly cover roots & grays, define brows, or fill in a thinning hairline
  • Fast & easy to apply—no mess, never sticky, always perfect
  • Ideal for easy on-the-go touch ups
  • Rain, sweat, and pillow-proof and stays put until your next shampoo
  • Includes 2 brushes for precise application
  • Cruelty-free, not tested on animals
  • Full of hair-loving nutrients keratin, argan oil, and ginseng root extract
  • Free of titanium dioxide, parabens, phthalates, ammonia, resorcinol, PPD, SLS and gluten

Description

Madison Reed The Great Cover Up™ root touch up + brow filler instantly covers roots & grays and defines brows.

Want a fast fix? This multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.

You can also use The Great Cover Up to touch up and fill in your brows using the dual-sided brow brush.

To fill in a thinning hairline, use the wide brush to apply powder to instantly get the appearance of fuller, thicker hair.

Pro tip: apply a light mist of hairspray to roots before application for best coverage.
Hair Type: All Hair Types
Number of Pieces: 3
Health Facts: Paraben-Free, Phthalate-Free, Ammonia-Free, Sulfate-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 Minutes
Net weight: .13 Ounces
Features: Temporary Permanence
TCIN: 84943620
UPC: 814474026769
Item Number (DPCI): 342-03-0055
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

talc, caprylic/capric triglyceride, zinc stearate, silica, trimethylsiloxysilicate, ethylhexylglcerin, dimethicone, sodium dehydroacetate, fragrance (parfum), water (aqua), argania spinosa (argan) kernel oil, hydrolyzed keratin, helianthus annuus seed oil, panax gingeng root extract, linalool, limonene, coumarin, benzyl benzoate, butylphenyl methylproprional, iron oxides (ci 77499, ci 77491, ci 77492).

Shipping details

Estimated ship dimensions: 0.75 inches length x 2.94 inches width x 5.44 inches height
Estimated ship weight: 2.3 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.7 out of 5 stars with 10195 reviews
14% would recommend
14 recommendations

Useless

1 out of 5 stars
Thumbs down graphic, would not recommend
Ri - 17 days ago, Verified purchaser
I hate this. Bought this out of desperation because I have a business meeting and no time to get to the salon to cover my greys. It may work in normal hair but it’s useless for my greys, no coverage. Save your money.
1 guest found this review helpful. Did you?

Love this Product!

5 out of 5 stars
Kathy V - 24 days ago
originally posted on http://www.madison-reed.com
Second purchase of the touch up powder - it really covers the gray at my temples and part. Using it on my eyebrows has become an absolute game changer! It lasts a long time- totally worth the price.
Did you find this review helpful?

Root touch up powder

3 out of 5 stars
Kathy R - 28 days ago
originally posted on http://www.madison-reed.com
Covered the gray pretty well. Not too happy with the eyebrow coverage.
Did you find this review helpful?

I speak and Madison Reed listens!

5 out of 5 stars
Karen C - 1 month ago
originally posted on http://www.madison-reed.com
I've always liked the color, and the shampoo and conditioner make my hair feel soft and healthy. But arthritis made squeezing the color into the conductor bottle very difficult and frustrating. I don't know if my suggestion made a difference, or if it was a fluke, but the last time I mixed the color it was easy for me to squeeze out the contents from the tube into the bottle. THANK YOU MADISON REED!
Did you find this review helpful?

Root touch up powder

5 out of 5 stars
Geri D - 1 month ago
originally posted on http://www.madison-reed.com
Perfect match and easy to use.
Did you find this review helpful?

Great color and easy to use

4 out of 5 stars
Ally C - 1 month ago
originally posted on http://www.madison-reed.com
I have been using these for years and I do like this product. I feel like it is over priced but does last a long time. Coverage doesn't seem to last as long as earlier versions of this though.
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Doesn't work

1 out of 5 stars
Diane W - 2 months ago
originally posted on http://www.madison-reed.com
This product did not work at all on my brows or greys. Very disappointed, because the root touch up color works so well. I meant to initiate a return but wasn't well and time got away from me.
1 guest found this review helpful. Did you?

Not as good as it used to be - Root Touch Up

3 out of 5 stars
Julie G - 2 months ago
originally posted on http://www.madison-reed.com
The product is good, but it's definitely less product than what they used to put in there, making it much easier for the root touch up powder to break up into pieces, which mine did a week after opening it.
Did you find this review helpful?

Root Touch up, Terra Med Brown

5 out of 5 stars
Janet F - 2 months ago
originally posted on http://www.madison-reed.com
Works great, quick and effortless. 5 Stars Doubles as an eye brow pencil too. Cannot submit photo, as I just colored my hair this afternoon.
Did you find this review helpful?

Touch up powder

5 out of 5 stars
Jean F - 2 months ago
originally posted on http://www.madison-reed.com
I love this touch up powder. It takes thru wk 3 of my hair color maintenance regimen.
Did you find this review helpful?

waste of money

1 out of 5 stars
Rosanne H - 2 months ago
originally posted on http://www.madison-reed.com
This does not work, a waste of money
1 guest found this review helpful. Did you?

Great Touch Up!

5 out of 5 stars
Madeleine T - 3 months ago
originally posted on http://www.madison-reed.com
I have been using this Ombra Dark Brown touch up powder for years....it works beautifully when you have to freshen the roots. I find it covers well and the palette lasts a long time.
Did you find this review helpful?

It does not work as advertised

1 out of 5 stars
A P - 3 months ago
originally posted on http://www.madison-reed.com
It does not cover the grays as shown in the image, even using a large amount.
1 guest found this review helpful. Did you?

Perfect for in between coloring

5 out of 5 stars
Nadine P - 3 months ago
originally posted on http://www.madison-reed.com
I use this when I need a quick cover for my roots and brows every 3-4 weeks for a few days until I am ready to completely do my roots again. I bought this a year ago and still have some left. Good product for what it is designed to do.
Did you find this review helpful?

I like it for in between colorings!

5 out of 5 stars
Christie D - 4 months ago
originally posted on http://www.madison-reed.com
It coordinates perfectly with my Siena Brown 6 NAV coloring that I use about every 5 weeks. The root touch up powder works for me for a temporary cover up until I can color permanently again. It buys me a little time and I love it so much for that reprieve!
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TOUCH UP POWER

5 out of 5 stars
Rebecca C - 4 months ago
originally posted on http://www.madison-reed.com
I love this product as well as my hair color and root color. I am now using the shampoo/conditioner with the added leave in color protector/conditioner.
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I was happy but

3 out of 5 stars
Mirian G - 4 months ago
originally posted on http://www.madison-reed.com
the color sets just fine similar to a dark eye shadow, I like that it is easy to wash off, however the brush did not make it past 6 times of use, the plastic that holds the bristles broke so I am left without a brush.
Did you find this review helpful?

Touch Up

5 out of 5 stars
Eva A - 4 months ago
originally posted on http://www.madison-reed.com
I've seen quite a few advertisements for these products. I wasn't too sure to order any from them. But I trust the Madison Reed name, so I ordered it. I am very pleased with the product and the results. I would definitely recommend this item for women like me who have thinning hair. I love it! Thank you
Did you find this review helpful?

I have always loved this product

4 out of 5 stars
Margery F - 4 months ago
originally posted on http://www.madison-reed.com
I have always loved this product and have used it for many years. I noted that in this case, the brown powder amount was smaller than in the past.
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Wonderful

5 out of 5 stars
Thumbs up graphic, would recommend
KA - 4 months ago, Verified purchaser
This is a wonderful product. I purchased this root touch up powder compact to cover a couple thinning areas I have along my hairline. I also found this to be an excellent powder for my barely there eyebrows. The color dark brown is perfect for my natural medium brown hair that has a blend of cool and warm tones. Blends in nicely and application is smooth. The size is very generous so it lasts me a while.
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