$8.99When purchased online
About this item
At a glance
Sensitive Skin
Oily Skin
Dry Skin
Non-Comedogenic
Combination Skin
Normal Skin
Acne-Prone Skin
Mature Skin
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Specifications
Suggested Age: 13 Years and Up
Health Facts: Talcum-Free, Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Formaldehyde-Free, Hydroquinone-Free, Nonylphenol Ethoxylate Free, Contains Micellar Water, Mineral Oil-Free, Noncomedogenic
Color Finish: Natural
Color Palette: Light Tones
Skin Undertone: Warm
Cosmetic Coverage: Medium
Product Form: Liquid
Skin Tone: Fair, Light
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Color Correction, Concealing, Skin Tone Improvement
Recommended Skin Type: Very Dry, Mature, Normal, Dry, Combination, Acne-Prone, Oily, Sensitive
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 52471795
UPC: 041554546781
Item Number (DPCI): 052-07-0645
Origin: Assem USA w/foreign/dom. parts
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Sensitive Skin
Recommended for Sensitive Skin.Oily Skin
Recommended for Oily Skin.Dry Skin
Recommended for Dry Skin.Non-Comedogenic
Non-Comedogenic.Combination Skin
Recommended for Combination Skin.Normal Skin
Recommended for Normal Skin.Acne-Prone Skin
Recommended for Acne-Prone Skin.Mature Skin
Recommended for Mature Skin.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g852364 5: aqua/water/eau, cyclopentasiloxane, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, butylene glycol, dimethicone crosspolymer, nylon-12, disteardimonium hectorite, cyclohexasiloxane, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, methylparaben, lycium barbarum fruit extract, chlorphenesin, ethylparaben, aluminum hydroxide, steareth-20, chlorhexidine digluconate, n-hydroxysuccinimide, potassium sorbate, tocopherol, palmitoyl oligopeptide, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7. [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]. t70022843/1.
Shipping details
Estimated ship dimensions: 0.81 inches length x 1.88 inches width x 5.63 inches height
Estimated ship weight: 0.0661 pounds
We regret that this item cannot be shipped to PO Boxes.
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
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4.3 out of 5 stars with 4093 reviews
73% would recommend
358 recommendations
long lasting: 4.03 out of 5
value: 4.13 out of 5
easy to apply: 4.31 out of 5
easy to remove: 4.52 out of 5
quality: 4.02 out of 5
Personal info
Skin type:
Combination
Skin concern:
Aging
Hair color:
Blonde
Skin tone:
Light
Eye color:
Hazel
Great Buy
5 out of 5 stars
Would recommend
Michelletee - 5 days ago, Verified purchaser
Love this product and will buy again.
Personal info
Skin type:
Combination
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Skin concern:
Blackheads
best drugstore concealer
5 out of 5 stars
Would recommend
Not my fave - 9 days ago, Verified purchaser
Crazy good, can be compared to tarte born this way, not as drying as shape tape, just good. buildable coverage, best drugstore concealer, it only lacks on the applicator
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Dark circles
Hair color:
Blonde
Eye color:
Blue
Exactly what I didn't know I needed!
5 out of 5 stars
Would recommend
Morgan - 13 days ago
I got the shade 160 brightener because it went viral, and I wanted to try it. This stuff makes my dark undereyes disappear!
Personal info
Skin type:
Normal
Skin concern:
Dark circles,
Uneven skin tone,
Redness
Hair color:
Brunette
Skin tone:
Light
Eye color:
Brown
Great concealer! Wonderful for a brighter peach complexion!
5 out of 5 stars
Would recommend
hjweeks - 18 days ago
I’ve been looking for a concealer that works with my subtle peach undertone in my skin and this one is amazing! Really brightens under the eye while looking natural, blends well and doesn’t peel/crease throughout the day!
Personal info
Skin type:
Normal,
Dry
Eye color:
Blue
Skin tone:
Light
Hair color:
Blonde
Works but wish there was more color options
3 out of 5 stars
Would not recommend
Meg James - 18 days ago
This provided a medium-full like coverage. Easy application. Lasted throughout the evening I wore it. Wish there was more of a neutral color selection.
1 reply from Maybelline Consumer Care team - 15 days ago
Hi there! Thank you for your comments about the Instant Age Rewind Concealer. We appreciate your comments about the product's performance and we are happy to hear the application was easy. We understand how disappointing it may be when the shade does not match as well as expected. We would like to recommend trying our Neautralizer and Brightener shades to help adjust the undertones for a perfect match. We hope you will check them out and continue using our products with great satisfaction in the future!
Changed packaging
2 out of 5 stars
Would not recommend
Jules - 22 days ago
Packing has recently changed. It now turns on the opposite direction (to the left) and I simply cannot dispense. It hurt my hands to try and it wasn't smooth like before. I don't understand what geniuses at Maybelline decided the packaging wasn't fine before. At this point, this is expensive trash. Just spend $5 more at Sephora for a quality packaged product at this point.
1 reply from Maybelline Consumer Care team - 21 days ago
Hi there Jules! Thank you for your feedback, on the Instant Age Rewind Multi-Use Concealer, we would like to speak to you diectly. Please call us at your earliest convenience at 800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Numbers!
5 out of 5 stars
Kagey - 22 days ago
originally posted on maybelline.com
Loving this. But is the 160 brightener the same as the number 5 in the UK please? Thank you
Personal info
Hair color:
Brunette
Skin type:
Normal
Skin concern:
Dark circles,
Aging
Skin tone:
Medium
Best concealer I've found and reasonably priced
5 out of 5 stars
Would recommend
My2cents - 28 days ago
It’s got good coverage to cover dark circles and I can blend/smooth it in so it’s not too thick. I think it’s better than Shape Tape which is the most expensive one I’ve tried.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Dark circles
so dry?!?
1 out of 5 stars
Would not recommend
bunni - 28 days ago
as someone with fair skin and very purple dark circles, I wanted to love this product since I've been recommended it so many times. I have normal/combination skin, but for some reason this concealer made my undereyes look and feel SO dry. it sunk into lines and created texture where there was none before. also I did not like the applicator whatsoever, it was messy and not precise enough to target the areas I wanted.
1 reply from Maybelline Consumer Care team - 28 days ago
Hi there. We are sorry to hear about the experience you had with Instant Age Rewind Multi-Use Dark Circle Concealer. We would like to speak with you directly. Please call us @ 800-944-0730 M-F 9:00 am – 5:30 pm ET so we can best assist. Provide the reference # 28459101. It would be helpful if you could have the product available when you call. We look forward to speaking with you and hope you will continue to use our products with greater success in the future!
age rewind concealor
3 out of 5 stars
ezer - 30 days ago
originally posted on maybelline.com
love the product but absolutely hate the packaging.
1 reply from Consumer Care Center team - 24 days ago
Hello ezer! Thank you for reaching out about our Instant Age Rewind® Eraser Concealer. Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product's packaging and appreciate you sharing your experience!
Personal info
Skin concern:
Dullness,
Blackheads,
Pores,
Acne,
Dark circles,
Redness
Eye color:
Brown
Skin tone:
Medium
Hair color:
Brunette
Skin type:
Combination
Good for awhile!
4 out of 5 stars
Would not recommend
ayla - 1 month ago
I liked it for a while but then it started to separate a lot when and wasn’t something I wanted anymore.
Best concealer i’ve used!
5 out of 5 stars
Laylalikescatz20910 - 1 month ago
originally posted on maybelline.com
I’ve had a concealer for the past 6 months that i have not liked and have wanted this one for a long time , today i finally bought it and it’s amazing! no creasing, smooth application, and i’d definitely buy it again! Love this product so much, i decided to buy the lifter gloss aswell and it’s beautiful on the lips and isn’t sticky at all! Love it so much and will definitely buy it again, thanks Maybeline🥰🩷
1 reply from LeCare team - 1 month ago
Hi there! We appreciate you sharing your thoughts regarding Maybelline New York Instant Age Rewind Eraser Concealer. We are glad you like the product! Your comments will be shared with the team. Thank you for providing your feedback to us!
Not for me
1 out of 5 stars
Mung03 - 1 month ago
originally posted on maybelline.com
In my opinion, after wearing product all day I noticed feathering appearance under my both eyes and on eyelids. I do use finishing powder to help set concealer. Disappointed with product.
1 reply from Consumer Care Center team - 1 month ago
Greetings! We appreciate your feedback regarding the Instant Age Rewind Eraser. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback.
I really wanted to love this, but...
2 out of 5 stars
Would not recommend
Anna - 1 month ago, Verified purchaser
Color was much lighter than I expected, but that's not a negative, just an FYI. It's tough to select color on-line. What I really hate about this product is the applicator. It took a while for the concealer to start dispensing through the sponge and once it did, it worked fine for a short while (2 weeks). It's hard to tell if the concealer really works because I could never get enough of the product transfered from the sponge to my skin! Now I can't get any fresh product to flow through the sponge. If I press down, all I feel is pinching from the plastic tube that is inside the sponge. A very poor design, in my opinion, and wasteful. I would consider buying this product again if it was designed with a wand applicator instead of the sponge.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for taking the time to share your feedback. We understand how frustrating it can be when your Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer stops dispensing after just a few uses. We're here to help and would be more than happy to assist you further. Please feel free to give us a call at 800-944-0730 and reference number 28216761. We're looking forward to hearing from you and resolving this issue together.
Does not work
1 out of 5 stars
Pam55 - 2 months ago
originally posted on maybelline.com
Tried to get the eraser to work, never did. Complete waste of money
1 reply from Consumer Care Center team - 1 month ago
Greetings! Thank you for sharing your feedback with us. We are sorry to learn that you encountered some challenges while using our Instant Age Rewind Eraser. We would be more than happy to assist you in resolving this issue. To help us do so, we kindly request that you give us a call at 800-944-0730, and keep the product handy when speaking with one of our agents. Additionally, we suggest using reference number 28164587 for a quicker resolution. We eagerly await your response.
NOT EVEN A DROP
1 out of 5 stars
Annab41 - 2 months ago
originally posted on maybelline.com
Second time I bought this product and second time I can’t use it as it doesn’t work , very disappointed and completely money wasted
1 reply from Consumer Care Center team - 2 months ago
Greetings! We appreciate your feedback. We're sorry for the inconvenience caused by your inability to use our Instant Eraser. We would appreciate the opportunity to discuss this further based on your provided information. To proceed, please contact us at 800-944-0730 and give us reference number 28060587. We are excited to hear from you soon. Thank you.
Personal info
Skin type:
Dry
Skin tone:
Light
The best!!!
5 out of 5 stars
Would recommend
Dani - 2 months ago, Verified purchaser
My fave concealer. It’s affordable and it works with dry and sensitive skin.
Personal info
Skin type:
Oily
Hair color:
Brunette
Skin concern:
Pores
Skin tone:
Light
Bright under eye
5 out of 5 stars
Would recommend
Mrs_G - 2 months ago, Verified purchaser
Love this, stopped using for a while and I got it again and don’t know why I ever stopped using it
Personal info
Skin tone:
Light
Skin type:
Combination
Good product
4 out of 5 stars
Would recommend
K - 2 months ago, Verified purchaser
This concealer is not true too the color advertised. It’s not as pink. It has more of a skin tone color pink. I still recommend because it is very pretty once blended in.
Personal info
Skin tone:
Light
Skin concern:
Acne,
Aging,
Redness,
Dark circles,
Pores,
Dullness,
Sensitivity,
Sun damage,
Uneven skin tone,
Puffiness
Hair color:
Brunette
Eye color:
Blue
Love
5 out of 5 stars
Would recommend
Robin - 2 months ago, Verified purchaser
Legit brightens my fair skin. Not cakey. Staple in my makeup. Packaging and applicator could be better for hygiene and getting the entire bottle