Maybelline SuperStay Matte Ink Liquid Lipstick - 40 Believer - 0.17 fl oz
$9.89
Color40 Believer
In Stock
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The Maybelline Super Stay Matte Ink lipstick is celebrated for its impressive longevity and vibrant color payoff, making it a favorite among guests. Many appreciate its transfer-proof formula, which holds up well even through meals and drinks. The precision applicator allows for easy application, while the matte finish adds a stylish touch. However, some guests have noted that the formula can feel sticky and drying over time, and there are concerns about recent changes in the product's consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 18031 reviews
easy to apply: 4.31 out of 5
easy to remove: 3.12 out of 5
long lasting: 4.33 out of 5
quality: 3.98 out of 5
value: 4.09 out of 5
68% would recommend
444 recommendations
1 out of 5 stars
16 January, 2026Verified purchase
(no review title)
Package came used when it was delivered to me.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2026Verified purchase
USED LIPSTICK!!!!!
Lipstick was open and used!! No seal. Target says item isn’t eligible for a return? Then seal the lipsticks!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
- Hair color: Black
- Skin tone: Light
- Skin type: Normal
(no review title)
It fees very sticky, I do Not recommend.
1 reply from Maybelline Consumer Care team - 9 days ago
Hello Pat! We are sorry to hear that the texture of our SuperStay Matte Ink Liquid Lipstick was a disappointment for you. This formula is specifically engineered with a high-pigment, long-wear technology that is designed to stay put for up to 16 hours without transferring. Because of its intense durability, it can have a slightly tacky sensation during the initial drying phase. To achieve a smooth, comfortable finish, we recommend applying a very thin, even layer and allowing it to dry completely for several minutes without pressing your lips together. If the stickiness persists, you can lightly dust a translucent setting powder over the top or ensure you are applying it to completely bare lips, as lip balms or oils underneath can sometimes interfere with how the matte formula sets. We appreciate your feedback as it helps us understand your experience with our most resilient lip color.
2 out of 5 stars
11 January, 2026
originally posted on maybelline.com
Red is Horrible !
Absolutely love #30 Romantic. The red is a different matter. Completely different. Didn't last through dinner. Never was matte like # 30. Very watery. Big disappointment.
5 out of 5 stars
9 January, 2026
originally posted on maybelline.com
Terrific lon lasting coverage
I love that I never need to reapply lipstick with the matte ink. I am fair. When lipstick wears off , my face looks paler. With the Matte ink Iipstick. I have color all day long.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
Do not order online
Not returnable, but came with no protective packging and seems used.
1 out of 5 stars
7 January, 2026Verified purchase
(no review title)
Do not order through pickup. Received used product.
3 out of 5 stars
5 January, 2026
originally posted on maybelline.com
Color wasn’t what was expected…? (Mislabeled?)
So I bought the super stay matte liquid lipstick from a beauty retailer, I brought home the shade ruler. At least, I think I did… in the swatch picture on the maybelline website, it looks like the perfect pinky nude shade, but the one I brought home was a really deep, dark wine red… was it perhaps mislabeled? The packaging doesn’t match the picture either, mine is more dark and warm. I think I might have gotten the shade charmer instead labeled as ruler. Review: Wear test was pretty good, it is quite sticky feeling however, and I saw some peeling and bare spots on the inside of my lips whenever I ate or drank. Dried down pretty quickly, within five minutes, color is super pigmented! With it being matte, it does bring out the lobes in your lips, but I personally don’t mind it. Overall, this is an awesome and affordable liquid lipstick to use everyday or on special occasions.
5 out of 5 stars
31 December, 2025Verified purchase
(no review title)
Beautiful
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
- Skin type: Normal
- Skin tone: Medium
(no review title)
Not easy to apply and break very fast make you lips super dry
1 reply from Maybelline Consumer Care team - 12 days ago
Hi there, Prakash! We appreciate you taking the time to reach out about our SuperStay Matte Ink Liquid Lipstick. We're sorry to hear our formula felt drying and difficult to apply. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
28 December, 2025Verified purchase
- Skin tone: Medium
Finally found my favorite lipstick color
I looked at a lot of sites trying to find this Maybeline lipstick finally found it at Target delivery was exceptional, it made my day!
2 out of 5 stars
22 December, 2025
originally posted on maybelline.com
Good, but scent of it it is a deal breaker
It does stay on and is a good product, but it doesn’t smell good. Because of this, I probably won’t end up using it and definitely won’t buy again. Why does there have to be fragrance in lip color?
1 reply from Maybelline team - 8 days ago
Hi AL62, thank you for reaching out to us. We appreciate you trying the Super Stay Matte Ink Liquid Lipstick, though we are sorry the scent didn't meet your expectations. Your feedback is very important to us as it helps us improve, and we will certainly share your thoughts with our internal teams.
5 out of 5 stars
16 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Skin concern: Dark circles
- Eye color: Hazel
Long lasting
This is just my favorite product. Is super long lasting, is not sticky and beautiful colors.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Oily
(no review title)
The tube we got in the drive up order was opened and the security seal was broken. Ick!
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Holly! Thank you for letting us know about your recent experience with the Super Stay Matte Ink Liquid Lipstick you received in your drive-up order. We are truly sorry to hear that the tube appeared to be opened and had a broken security seal. We understand completely how disappointing and unsettling it is to receive a product in such a condition, and we sincerely apologize for this. We take the integrity and safety of our products very seriously, and this is certainly not the quality we intend for our customers to receive. We would like to ensure this is rectified for you immediately. Please reach out to the retailer from which you placed the drive-up order to address this issue and arrange for a replacement or refund. We appreciate you bringing this to our attention.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
(no review title)
Beautiful!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Target has shipping issues.
This came broken and unsealed and Target says it is not eligible for return. A waste of money and bad quality that I did not expect from target. I can't use it because it was opened.
1 out of 5 stars
10 December, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
It came used!!
I got this shipped because my store was out of stock and it was used. The seal was broken and the sticker with the ingredients list was starting to peel off. Gross. The color looks like it would be pretty though.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello there Sundae! We are so sorry for the condition your Super Stay Matte Ink Liquid Lipstick in shade 130 Self-starter was in. This is unacceptable and we would like to help. Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. It would be helpful if you had the product with you when you call. We look forward to hearing from you!
5 out of 5 stars
9 December, 2025Verified purchase
(no review title)
I loved
3 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
Drying
This was super drying and flaked on me. The color lasted for a while but definitely still came off on stuff, Not my favorite
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Ryan! We are so sorry to hear that our Super Stay Matte Ink Liquid Lipstick was super drying. We want to learn more about your experience and speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Pores
- Hair color: Brunette
- Eye color: Brown
Broken seals
Was not able to try them because both had broken seals upon delivery. I will have to return them and buy them in-store and check for seals intact. This is a shipping issue and not Maybelline issue. Unfortunately, they will probably accept my return and just place them back out on the shelf for the next unsuspecting customer. Maybe better packacking would help, but customers need to do better and not open items. I will attempt to purchase because I tried it in the past with a sample I received and I lliked the coverage.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there, Typist! We appreciate you taking the time to reach out about our SuperStay Matte Ink Liquid Lipstick. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!