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oVertone Haircare Semi-Permanent Hair Color Conditioner - 8 fl oz

oVertone Haircare Semi-Permanent Hair Color Conditioner - 8 fl oz - image 1 of 4
oVertone Haircare Semi-Permanent Hair Color Conditioner - 8 fl oz - image 2 of 4
oVertone Haircare Semi-Permanent Hair Color Conditioner - 8 fl oz - image 3 of 4
oVertone Haircare Semi-Permanent Hair Color Conditioner - 8 fl oz - image 4 of 4
oVertone Haircare Semi-Permanent Hair Color Conditioner - 8 fl oz - image 1 of 4
$22.50 sale price when purchased online
$25.00 list price

About this item

Highlights

  • Long-lasting Hair color and deep conditioning
  • Easy to use
  • Works on all hair types and curl-friendly
  • No animal testing, vegan, cruelty-free
  • Ammonia-free, peroxide-free, sulfate-free, paraben-free, phthalates-free
  • Infused with hair-healthy ingredients (coconut oil, avocado oil, shea butter)
  • Keeps hair nourished, hydrated, and moisturized
  • Gray coverage

Description

Go for long-lasting color with oVetone's Rose Gold for Brown Hair semi-permanent hair dye to achieve a warm-toned petal-pink hue on light to dark brown starting shades or a vivid, raspberry hue on light to dark blonde starting shades

oVertone Coloring Conditioners are ultra-hydrating, semi-permanent hair dyes that transform hair into vibrant new colors that fade gracefully when you want them to. Our 100% Vegan & Cruelty-Free, DIY-friendly formula was created as a healthy alternative to toxic and damaging box dyes. Clean ingredients like Coconut Oil, Shea Butter, Avocado Oil, and Jojoba Oil will moisturize your hair with every color application. This temporary hair dye is made without harmful chemicals (peroxide, ammonia, bleach, heavy alcohols) and is sulfate-free, phthalate-free, and paraben-free for vibrant, shiny, and noticeably softer hair.

Before coloring your hair perform a strand test on a small hidden section to ensure you’re happy with the results. Everyone’s hair is different, so the results will vary.

To get the maximum benefits from your Coloring Conditioner:

1. APPLY. Add color to wet or dry hair — we recommend dry hair for maximum color deposit

2. SATURATE. Drench strands to ensure full coverage

3. WAIT. Leave on for 10-15 minutes

4. RINSE. Rinse thoroughly with warm or hot water

5. DRY. Style as usual

6. MAINTAIN. Reapply whenever hair feels dry or needs a surge of extra color

7. SHOW IT OFF. Bring out more YOU with every new hue
Hair Type: All Hair Types
Health Facts: Sulfate-Free, Contains Coconut Oil, Ammonia-Free, Vegan, Contains Vitamin E, Contains Shea Butter
Product Warning: Eye irritant, do not apply directly to skin, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Includes: Gloves
Beauty Purpose: Hair Coloring, Deep Hydration
Processing Time: 15 Minutes
Net weight: 8 fl oz (US)
TCIN: 83773187
UPC: 810079290611
Item Number (DPCI): 063-01-5111
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, cetearyl alcohol, cetyl alcohol, stearyl alcohol, glycerin, behentrimonium chloride, cocos nucifera (coconut) oil, organic butyrospermum parkii (shea) butter, organic simmondsia chinensis (jojoba) seed oil, persea gratissima (avocado) oil, oenothera biennis (evening primrose) oil, olea europaea (olive) fruit oil, sesamum indicum (sesame) seed oil, organic linum usitatissimum (linseed) oil, amodimethicone, polysorbate 60, guar hydroxypropyltrimonium chloride, dehydroacetic acid, benzyl alcohol, basic blue 99, basic brown 16, basic red 76, basic yellow 57, basic red 46, basic violet 1, basic yellow 40, basic orange 2, basic blue 9, basic green 4, basic violet 2, citric acid, rosmarinus officinalis (rosemary) leaf oil, mentha viridis (spearmint) leaf oil

Allergens & Warnings:

THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.

Shipping details

Estimated ship dimensions: 3.67 inches length x 3.66 inches width x 2.95 inches height
Estimated ship weight: 0.67 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 2815 reviews
67% would recommend
79 recommendations
quality: 3.76 out of 5
value: 3.5 out of 5
effectiveness: 3.59 out of 5

Didnt work at all

1 out of 5 stars
Thumbs down graphic, would not recommend
Evie - 24 days ago, Verified purchaser
Didn’t work at all. I’m used to manic panic. It’s my go to. But I was stoked when I saw this. I coated my hair, left it for twenty which is the max amount of time it suggested. Didn’t even remotely deposit color. Dried my hair and used the remaining on my ends. I left a thick coat and left it for an hour. Still did nothing at all. Also smells like Vicks vapor rub. Kinda weird. Wouldn’t be a deal breaker but odd
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

THIS IS NOT HAIR DYE!!!!

5 out of 5 stars
Thumbs up graphic, would recommend
sjv - 2 months ago
This is COLOR DEPOSITING CONDITIONER! All these negative reviews about it being an ineffective hair dye is because they clearly didn't understand what they were buying. I treat this more like a hair masque. I have thin, oily hair and I noticed it worked best for me after a wash day. Use different gloves because it will stain. I got a subtle pink tint in my hair which is exactly what I wanted.
6 guests found this review helpful. Did you?

Great color and so soft

5 out of 5 stars
Thumbs up graphic, would recommend
Purple forever - 2 months ago, Verified purchaser
I have used this overtone in purple for brown hair going on 3 years. I love everything about it and I get compliments every day on my hair color. It's very thick, like pudding, which is nice as it stays on hair instead of dripping off, it smells minty and does not bother me and it's easy to apply. My hair is so soft after using it and one tub lasts me enough to dye my long hair one full time from roots to end and another time with just my roots. The ingredients are natural non damaging. The only thing i wish Target would sell is the bottle of conditioner which you use when after you wash your hair to maintain it between using the tub of size. I have to order that from overtone directly. I hope that target will add it to online and to their shelves. It always arrives within a few days of ordering it which I really appreciate. Having the bottle extends the color and I only have to use the tub once a month to every month and a half, please consider carrying it the bottle as well.
3 guests found this review helpful. Did you?

NOPE!

1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 3 months ago, Verified purchaser
I’ve dyed my hair for over 15 years, and was excited to try this product. The smell is a soft mint, and they do provide “gloves”. The application is the worst I have ever had. The glove are trash, don’t bother, go to Sally’s and get gloves there. The actual product is so thick that it needs to be warmed in your hands before applying- but if you’re wearing those gloves provided goooooood luck. Seriously, pray to what ever you believe in and GOOD LUCK. It was such a bad application that I tried to wash it out immediately— but no, that didn’t fly. It was so globby in my hair that it wouldn’t come out! Basically turned to glue, and no amount of shampoo would get it out. I’m having my husband return this while I figure out plan b since I just RUINED my hair. DO NOT BUY!!!!
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

Stains forever

2 out of 5 stars
Thumbs down graphic, would not recommend
Not great - 3 months ago
It smells good but it’s like a stain. I put it on two chunks of my hair and months later affter trying to get rid of it it’s still stained this greenish blue. If you like long ish lasting green-blue ig this is fine but I just wanted a pop of colour for a week or two. It stays FOREVER
value: 2 out of 5
effectiveness: 4 out of 5
quality: 4 out of 5
1 guest found this review helpful. Did you?

Sticky and not as pigmented as they promise

1 out of 5 stars
Thumbs down graphic, would not recommend
julianna401 - 3 months ago, Verified purchaser
This is my second time trying this product. First I tried the rose gold and this time I tried the purple. I'm a 24 yr old female and I have darkish brown curly/wavy hair. The consistency of the conditioner is INSANELY sticky. If my hair was short enough I would be able to put it into a mohawk so easily. I had to section my hair into very small sections to be able to use the conditioner. But this color (and same with the rose gold) didn't really show up at all. The purple only darkened my hair. This product is only good for blonde-light brown. Anything dark-ish it won't show up. If you want bold color, go get something else at Ulta. And it's overpriced for how difficult this is.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Did not work for med-dark brown hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Sally - 3 months ago
Awwe it didn’t dye my hair at all. There may be the slightest tinge, but that may just be wishful thinking. So sad! My hair is medium to slightly dark brown. Virgin hair. Applied the red. It might have moisturized it at least. But there is a STRONG mint sensation/smell. My whole body felt the mint effects after rinsing out the dye. So just a heads up about that.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Not bad.

4 out of 5 stars
TLT - 3 months ago, Verified purchaser
I was looking for something to hide my, very few but present, grays. At the same time I’ve always liked the look of a subtle purply-red/plum highlight. This dye sort-of fit the bill. I didn’t love this shade of purple, its like “grape”/purple popsicle purple. It did in fact mask my grays. Naturally, I have dark brown, not-quite-black hair. Based on the advice of other reviewers, I left it in for about 45 minutes before rinsing. The result was a purple halo effect and a darker (pretty much black) overall look. Not slap-you-in-the-face obvious, but enough for someone to think “something’s different, did you change your hair?”—which is what I was looking for. It should be noted that on the gray strands of hair, it is A LOT more obviously purple. It fades pretty quickly in the the first week or two and then levels out. If you decide to try it, be prepared for a purple mess (I don’t regularly color my hair so maybe dying your hair is normally just a messy process?). If you dont take proper precautions you will have purple stain everywhere. Even days after initial treatment I recommend using a darker towel after showering/bathing bc that water will still run purple. I was sure not to shampoo for several days (3 or 4) after treatment and the shampoo I eventually did use is free of sulfates etc. I have shoulder length curly hair and was able to get 2 treatments out of one jar. Im going to look for another semi-permanent dye that I’ll love the color of, but may fall back on this if I dont find anything.
1 guest found this review helpful. Did you?

Great brand but product sold at Target is slightly off..

3 out of 5 stars
JasminaS - 3 months ago, Verified purchaser
I’ve used overtone products in the past including the rose gold for brown hair but for some reason this particular one seemed off texture wise and deposited almost no color onto my non color treated hair. It also left my ends incredibly dry. I was very disappointed to say the least. I will try overtone products again but I will order directly from Overtone next time.
quality: 2 out of 5
effectiveness: 3 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?

Could we get the gray color in?

5 out of 5 stars
Juniper - 4 months ago
Please order Overtone Extreme Silver Coloring Conditioner, I thinjk it'd be a great seller. Great for transitioning to full gray hair. Thanks
5 guests found this review helpful. Did you?

Best stuff, last and smells good

5 out of 5 stars
Thumbs up graphic, would recommend
Stefeena - 4 months ago
Purple: my hair is naturally dark with blonde streaks, I do have white hairs as well. I Have used all kinds of semi permanent conditioners. This one does not stain my tub. I did not see my clothes. It did not stain my sheets. It smells really good strong mint but I love it, makes hair soft and shiny. I leave this in most the day, I’ll put it in the morning clean the house and wash it out in the shower after several hours. The color last me Probably 3 to 4 weeks and then it starts fading into a whole different color, it takes a while for it to totally return back to my original hair color. I won’t use any of the color conditioners I used to use. I will only be using this from now on.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 3 out of 5
4 guests found this review helpful. Did you?

Quite longlasting

4 out of 5 stars
Thumbs up graphic, would recommend
private - 5 months ago, Verified purchaser
Amazing color really vibrant, may have slightly stained my hair for a few extra months but great pop of color so just be ready for the long haul and emphasis on the permanent in semi-permanent
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Don't buy the rose gold! Buy any other color.

4 out of 5 stars
Thumbs up graphic, would recommend
Emi - 5 months ago
The other colors work well on my light to medium brown hair, but the rose gold color is the only one that hasn't shown up at all. If you're looking for a lighter pink for hair that is darker than a dark blonde I recommend just getting the pink and mixing regular conditioner in with it, that will give you more of a rose gold color.
effectiveness: 3 out of 5
value: 5 out of 5
quality: 5 out of 5
5 guests found this review helpful. Did you?

Bright purple

5 out of 5 stars
Thumbs up graphic, would recommend
Gina - 5 months ago, Verified purchaser
Beautiful purple color. I had a balayage done that made the ends of my hair a lighter brown color but decided I want to try color instead. Easy to use, not damaging, and fun! Can’t wait to try red next
quality: 5 out of 5
value: 4 out of 5
effectiveness: 5 out of 5
11 guests found this review helpful. Did you?

review

1 out of 5 stars
Thumbs down graphic, would not recommend
Overtone - 5 months ago, Verified purchaser
The product wasnt has it showed in the picture the color doesnt stick as it should
effectiveness: 1 out of 5
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

Damged upon delivery

1 out of 5 stars
Thumbs down graphic, would not recommend
Debra - 6 months ago, Verified purchaser
I disliked that the product was sent me open and already used every disappointed I was looking forward to trying this product for the first time only to be disappointed. Not sure how that happens my box was delivered damaged and obviously opened and taped back up disgusting Do better
7 guests found this review helpful. Did you?

Fun purple!

5 out of 5 stars
Thumbs up graphic, would recommend
rainbow - 7 months ago, Verified purchaser
This is a fun (low stakes) way to try out some color. I have used more permanent dyes as well, but this is fun for some short term color. Photos are my starting point, right after dying, and then after the first wash.
14 guests found this review helpful. Did you?

Can give even brunettes purple hair!

5 out of 5 stars
Thumbs up graphic, would recommend
Nanaknows - 7 months ago, Verified purchaser
love that I could do this without bleaching out first. this color is specifically for brown hair. one word of warning, put down old towels around you. it turns everything it touches purple! paste like consistency so it doesn't run, which is great!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
9 guests found this review helpful. Did you?

Complete Disappointment

1 out of 5 stars
Thumbs down graphic, would not recommend
GeekyMama - 7 months ago, Verified purchaser
I bought this in Rose Gold for my daughter who has dark blonde/light brown hair. The box indicated this would come out bright and vibrant for her hair color. I sectioned her hair and applied almost the whole container to her shoulder length hair. I let her sit for about 25 minutes and aside from making her smell like a mint leaf it did absolutely nothing. Don’t waste your money.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
3 guests found this review helpful. Did you?

Pretty meh, but smells nice

4 out of 5 stars
Thumbs up graphic, would recommend
SusieT - 7 months ago, Verified purchaser
I bought the rose gold for brown hair and the first day there was maybe a touch of change, but pretty minor. It was a fun introduction to this brand, but I think it would be a lot more substantial on lighter hair, or lightened hair, if you're looking for something you can actually see the difference in, and not just something that makes your hair soft and smell nice (which it did!). I'll be trying some bolder colors soon. Definitely a fun purchase.
effectiveness: 3 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

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