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$15When purchased online
About this item
At a glance
Clean
Paraben Free
Cruelty Free
Waterproof
Highlights
- This unique mascara truly boosts your lashes, giving them a "push-up" effect that lasts all day.
- The dense, rich formula ensures that lashes are coated with maximum pigment, for long-lasting full colour.
- The cone-shaped brush coats each lash evenly for the ultimate smudge-free, waterproof lash and eye definition.
- Available in intense eye-opening shades, including the revolutionary "blackest blue" that awakens the eyes and makes the whites of the eyes appear whiter.
- Paraben-free
- Not tested on animals
- Volume: 7 g / 0.25 oz
Specifications
Suggested Age: Adult Use Only
Health Facts: Formaldehyde Donor-Free, Propylparaben-Free, Phthalate-Free, Formaldehyde-Free, Nonylphenol Ethoxylate Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Butylparaben-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening, Curling, Thickening
Net weight: .25 fl oz (US)
Features: Vitamin-Infused, Non-Clumping, Smudge-Proof, Opthamologist Tested, Waterproof, Lightweight, Long Lasting
TCIN: 10928693
UPC: 836773006907
Item Number (DPCI): 052-18-0225
Origin: Made in the USA or Imported
Description
This unique mascara truly boosts your lashes, giving them a "push-up" effect that lasts all day. The waterproof rich formula ensures that lashes are coated with maximum pigment, for long-lasting wear and full colour. Available in intense eye-opening shades, including the exceptional "blackest blue" that awakens the eyes making the whites of the eyes appear whiter.
How to Apply:
• Step 1: Brush mascara through lashes, rolling brush while gliding from root to tip for an even coat.
• Step 2: For maximum lash boosting effect, wait 30 seconds and repeat with a second application.
• Step 3: Finish by gently zig-zagging the brush through the lashes for a full "false lash effect!"
• Best removed with an oil-based eye makeup remover.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
How to Apply:
• Step 1: Brush mascara through lashes, rolling brush while gliding from root to tip for an even coat.
• Step 2: For maximum lash boosting effect, wait 30 seconds and repeat with a second application.
• Step 3: Finish by gently zig-zagging the brush through the lashes for a full "false lash effect!"
• Best removed with an oil-based eye makeup remover.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Waterproof
Waterproof for added protection.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated polyisobutene, dextrin palmitate/ethylhexanoate, copernicia cerifera (carnauba) wax, microcrystalline wax, disteardimonium hectorite, aluminum distearate, peg-8 dioleate, sorbitan isostearate, tocopherol, phenoxyethanol, simethicone. [+/- talc, mica (ci 77019), iron oxides (ci 77499), titanium dioxide (ci 77891), ferric ferrocyanide (ci 77510)].
Shipping details
Estimated ship dimensions: 0.69 inches length x 0.71 inches width x 4.63 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
Similar items
3.1 out of 5 stars with 30 reviews
27% would recommend
11 recommendations
easy to apply: 3.17 out of 5
value: 1.92 out of 5
easy to remove: 2.08 out of 5
quality: 1.92 out of 5
long lasting: 4.17 out of 5
Waste of money
1 out of 5 stars
Would not recommend
Disappointed - 22 days ago, Verified purchaser
Doesn’t say it’s waterproof on the box, you can’t even fully remove the product off your lashes with makeup remover you have to literally scrap off lashes leaving your lashes feeling super dry after. Returning this !
Impossible to Remove
1 out of 5 stars
Would not recommend
Morgan - 6 months ago
Nowhere on the actual box does it say that this is waterproof mascara which is incredibly frustrating. Ridiculously, it's also makeup remover proof so good luck removing it without scraping it off your lashes. Misleading and bad formula. I liked how light is felt. Couldn't feel it at all but I will be returning it since it's so hard to remove.
Personal info
Skin type:
Combination
Skin concern:
Sensitivity,
Uneven skin tone
Hair color:
Brunette
Eye color:
Brown
Skin tone:
Medium
A little too long lasting
2 out of 5 stars
Would not recommend
S - 7 months ago, Verified purchaser
I like the wand and I like the subtle and pretty eyelash look it gives. The major problem with this mascara is that it doesn’t come off. I used my usual make up remover (never had a problem with any other mascara) and it did absolutely nothing! I washed my face and really rubbed my cleanser along my lash line and it was still there!! It takes about two days to come off.
Hard to remove
3 out of 5 stars
Anne U. - 7 months ago
originally posted on Pixi
[This review was collected as part of a promotion.] Love the color... the mascara is very hard to remove even with eye make up remover.
Love it for a natural look!
4 out of 5 stars
Would recommend
LZ - 9 months ago
My lashes are naturally long, they just need a bit of a curl and hold which this mascara did. I noticed it didn't add too much volume, I was just looking for a mascara to use between my lash lifts. Really like the instant curl it gave me!
Personal info
Skin tone:
Light
Skin type:
Combination
Eye color:
Brown
Nice
4 out of 5 stars
Alyssa - 10 months ago, Verified purchaser
Very pretty but dries out kind of fast
Natural... too much so
1 out of 5 stars
Would not recommend
Tyu - 1 year ago, Verified purchaser
If you want natural this is for you. It is basically just going to turn you existing lashes black. No curl, no length, no volume. Can’t build up with it either. Also NOTHING can get this stuff off which is good for water, but after wearing this I think my lashes would not survive this for more than a day or two at a time.
Personal info
Hair color:
Brunette
Eye color:
Green
Skin tone:
Medium
Skin type:
Combination
Just no!
1 out of 5 stars
Would not recommend
blinder - 1 year ago, Verified purchaser
I’m sure it is waterproof. It’s like cement for lashes. Nothing will get it all the way off but time or pulling your lashes out from the root. Yes I have waterproof mascara remover. After a week of using this I swear half my lashes were gone. Also the application brush is not good. Don’t use this!!!!!!
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Aging,
Uneven skin tone
Hair color:
Black
Eye color:
Brown
Best Mascara Ever
5 out of 5 stars
Would recommend
Jacq - 1 year ago, Verified purchaser
This mascara had been my go to for years! I have long but straight lashes, and this mascara is the Only formula that truly gives and holds a curl. It lasts all day, too. In my opinion, there are not even more expensive brands that can compare. I always end up coming back to this one
Racoon Eyes
1 out of 5 stars
Would not recommend
BMRN - 1 year ago, Verified purchaser
Smudged almost immediately and did not last long.
Personal info
Skin tone:
Light
Skin type:
Combination
Hair color:
Blonde
Eye color:
Blue
Does nothing
1 out of 5 stars
Would not recommend
Bekah915 - 2 years ago
This mascara barely showed up on my lashes. I tried adding coats but it barely did anything. I don’t know if I just got a bad one or what but it was the worst mascara I have ever tried.
Personal info
Skin type:
Combination
Eye color:
Hazel
Skin tone:
Light
Hair color:
Red
Dont even consider - wish I couls give negative stars
1 out of 5 stars
Would not recommend
jlf315 - 2 years ago, Verified purchaser
If I could give this zero stars I would... impossible to take off and made my eyes burns as if there were small campfires in each of them. Walk right past this garbage.
subpar
1 out of 5 stars
Schow - 2 years ago
Stiff brush, added very little value, and similar to other 1-star reviews - difficult to build up.
Best Mascara
5 out of 5 stars
Amber - 2 years ago
I love this mascara. It is light and looks so natural, no clumping!! It also stays on and does not start to chip off. I have been able to wear it for two days and it still looks great. Also, I have an allergy to a lot of mascaras that make my eyes itch and this one feels like nothing is on. Love Love Love it. I wish it was still $10 I really hope this mascara doesn't get pricy like all the other mascaras out there.
So so
2 out of 5 stars
So so - 3 years ago
I prefer non waterproof. My lashes look like I didn't put any on. But it doesn't smudge.
Best yet
5 out of 5 stars
Would recommend
Meg - 3 years ago, Verified purchaser
Definitely give this a try. Worth it.
Meh
2 out of 5 stars
lk - 4 years ago, Verified purchaser
It looked ok, but I didn't care for the formula. It felt waterproof and was hard to wipe off my eyelashes. I returned it. Perhaps I'd used a different one of their mascaras (borrowed from my sister) previously?