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Selling the Invisible - by Harry Beckwith (Paperback)

Selling the Invisible - by  Harry Beckwith (Paperback) - image 1 of 1
Selling the Invisible - by  Harry Beckwith (Paperback) - image 1 of 1
$11.49 when purchased online

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Description



Book Synopsis



SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.



About the Author



Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
Dimensions (Overall): 7.4 Inches (H) x 5.0 Inches (W) x .8 Inches (D)
Weight: .45 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Grand Central Publishing
Format: Paperback
Author: Harry Beckwith
Language: English
Street Date: March 20, 2012
TCIN: 11674088
UPC: 9780446672313
Item Number (DPCI): 248-15-0409
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.8 inches length x 5 inches width x 7.4 inches height
Estimated ship weight: 0.45 pounds
We regret that this item cannot be shipped to PO Boxes.
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