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Selling the Invisible - by Harry Beckwith (Paperback)

Selling the Invisible - by  Harry Beckwith (Paperback) - image 1 of 1
Selling the Invisible - by  Harry Beckwith (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 247

Genre: Business + Money Management

Format: Paperback

Publisher: Grand Central Publishing

Book theme: General

Author: Harry Beckwith

Language: English

Street Date: March 20, 2012
TCIN: 11674088
UPC: 9780446672313
Item Number (DPCI): 248-15-0409

Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
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