Simply Put - by Ben Guttmann (Paperback)

Simply Put - by  Ben Guttmann (Paperback) - image 1 of 1
Simply Put - by  Ben Guttmann (Paperback) - image 1 of 1
$21.99When purchased online

About this item


Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W)
Weight: .81 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Marketing
Genre: Business + Money Management
Number of Pages: 208
Publisher: Berrett-Koehler Publishers
Theme: General
Format: Paperback
Author: Ben Guttmann
Language: English
Street Date: October 10, 2023
TCIN: 88767284
UPC: 9781523004683
Item Number (DPCI): 247-49-9053
Origin: Made in the USA or Imported


Book Synopsis

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

From "Yes We Can" to "Just Do It", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

About the Author

Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a fulltime community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.
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Shipping details

Estimated ship dimensions: 1 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.81 pounds
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