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The World Is Flat (Updated / Expanded) (Paperback) by Thomas L. Friedman

The World Is Flat (Updated / Expanded) (Paperback) by Thomas L. Friedman - image 1 of 1
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In THE WORLD IS FLAT, the highly-regarded New York Times columnist Thomas L. Friedman advances the work on globalization that made his THE LEXUS AND THE OLIVE TREE a bestseller. Claiming that the world is now at an important historical point--as important as the changes brought by the discoveries by Columbus or by the Industrial Revolution--Friedman analyzes the events, inventions, and business practices that have resulted in a changed world, one he calls Globalization 3.0. In this "brave new world," the economic playing field has been leveled: whereas the economic prizes formerly went to rich and powerful western nations almost by default, all is now up for grabs, according to Friedman. <BR><BR>Friedman identifies what he calls ten "flatteners" that, together, have brought about this new business environment. His investigations take him to India, where he learns about outsourcing and call centers; to China, where he learns about offshoring and supply chains; and to America, where he sees firsthand how Walmart functions and how UPS has broken new ground in working to support smaller companies. He explains difficult concepts, illustrates them through case studies, and brings everything together to support his main thesis that the world is, indeed, "flat," or less of an obstacle course. He points out that this totally changed and charged global business environment, while it opens up markets worldwide, also poses threats to America. Whereas exuberant (and often youthful) entrepreneurial knowledge workers are finding new opportunity, so too are terrorist organizations such as al Qaeda, who are finding ways to exploit this new set of rules. Friedman discusses the profound political implications of globalization, including how the very notion of nationhood may be in question. He explains why he takes a sanguine view of practices such as outsourcing, while warning that America will be left behind unless it rises to the occasion, as it has in the past, and joins in the game. THE WORLD IS FLAT is a major statement from one of America's premier commentators on current events. A New York Times Notable Book of the Year for 2005.
 
A New Edition of the Phenomenal #1 Bestseller
 
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.
 
The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.
Edition: Updated / Expanded
Genre: History
Sub-Genre: United States / 21st Century
Format: Paperback
Author: Thomas L. Friedman
Language: English
Street Date: July 17, 2009
TCIN: 11336699
UPC: 9780312425074
Item Number (DPCI): 059-04-0245

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