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They Buy Your Because - by Gerry O'Brion (Paperback)

They Buy Your Because - by  Gerry O'Brion (Paperback) - image 1 of 1
They Buy Your Because - by  Gerry O'Brion (Paperback) - image 1 of 1
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About this item

Highlights

  • Learn the missing link to influence and closing sales in crowded, competitive markets.The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.It's called your Because.The Because Framework reveals why customers buy-and how to influence them to buy from you.
  • Author(s): Gerry O'Brion
  • 224 Pages
  • Business + Money Management, Marketing

Description



Book Synopsis



Learn the missing link to influence and closing sales in crowded, competitive markets.


The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.


Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.


That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.


It's called your Because.


The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research,

and Nobel laureate work on influence, and results in practical application.


The Framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.


In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.


Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.


Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .51 Inches (D)
Weight: .64 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 224
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Page Two Press
Theme: Direct
Format: Paperback
Author: Gerry O'Brion
Language: English
Street Date: October 4, 2023
TCIN: 90766492
UPC: 9781774584033
Item Number (DPCI): 247-20-1211
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.51 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.64 pounds
We regret that this item cannot be shipped to PO Boxes.
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