Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Mineral Oil-Free, Formaldehyde Donor-Free, Propylene Glycol-Free, Petroleum-Free, Formaldehyde-Free, Sulfate-Free, Propylparaben-Free, Phthalate-Free, Nonylphenol Ethoxylate Free, Non-Toxic, Contains Shea Butter, Sodium Lauryl Sulfate-Free, Butylparaben-Free, Talcum-Free
Color Family: Red, Purple
Color Palette: Medium Tones
Sustainability Claims: Recyclable, Cruelty-Free, Plant-Based, Contains Recycled Content
Beauty Purpose: Smoothing, Moisturizing, Soothing, Nourishing
Industry or Government Certifications: USDA certified organic
Item Number (DPCI): 052-00-0712
Origin: Made in the USA
New look. Improved formula. Packaging may vary.
Give lips the luxury treatment with W3LL PEOPLE’s Optimist Lipstick. This high-pigment satin lipstick hydrates and conditions. Powered by botanicals like organic Castor Seed Oil, Sunflower Seed Wax, and rich Cupuacu Butter, this long-lasting vegan lipstick features a smooth, creamy formula that deeply nourishes. As you swipe on high-impact, buildable lip color, you’ll also treat your pout to superior moisture.
Why W3LL PEOPLE loves it:
• Bold, hydrating lip color with a satin finish
• Richly pigmented, buildable color
• Long-lasting formula
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Wax, and Cupuacu Butter to nourish and hydrate lips
• Castor Seed Oil: Rich an fatty acids to conditions and replenish lips
• Sunflower Seed Wax: A vegan wax that moisturizes with Vitamin E and antioxidants
• Cupuacu Butter: High in fatty acids to richly moisturize lips
All W3LL PEOPLE products are free from: parabens, avobenzone, oxybenzone, gluten, GMOs, phthalates, sulfates, fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, butylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, plant powered, vegan, cruelty-free, and gluten-free because all people can be well people.
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that makes an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
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