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W3LL PEOPLE Optimist Lipstick

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W3LL PEOPLE Optimist Lipstick - image 1 of 4
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About this item

At a glance

Clean
Clean
Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Cruelty Free
Cruelty Free
No Synthetic Fragrance
No Synthetic Fragrance
Non-Toxic
Non-Toxic
Plant Based
Plant Based
Gluten Free
Gluten Free
Non-GMO
Non-GMO

Highlights

  • New look. Improved formula. Packaging may vary.
  • Vegan lipstick
  • Bold, hydrating lip color with a satin finish
  • Richly pigmented with buildable color, that moisturizes lips
  • Long-lasting formula
  • Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Wax, and Cupuacu Butter to nourish and hydrate lips
  • This makeup product is dermatologist-developed, plant powered, vegan, cruelty-free, and gluten-free because all people can be well people.

Specifications

Suggested Age: Adult Use Only

Health Facts: Aluminum-Free, Paraben-Free, Mineral Oil-Free, Formaldehyde Donor-Free, Propylene Glycol-Free, Petroleum-Free, Formaldehyde-Free, Sulfate-Free, Propylparaben-Free, Phthalate-Free, Nonylphenol Ethoxylate Free, Non-Toxic, Contains Shea Butter, Sodium Lauryl Sulfate-Free, Butylparaben-Free, Talcum-Free

Color Family: Red, Purple

Color Finish: Semi-Matte

Color Palette: Medium Tones

Product Form: Cream

Sustainability Claims: Recyclable, Cruelty-Free, Plant-Based, Contains Recycled Content

Includes: Lipstick

Beauty Purpose: Smoothing, Moisturizing, Soothing, Nourishing

Industry or Government Certifications: USDA certified organic

TCIN: 53744956
UPC: 852396006131
Item Number (DPCI): 052-00-0712
Origin: Made in the USA

Description

New look. Improved formula. Packaging may vary.

Give lips the luxury treatment with W3LL PEOPLE’s Optimist Lipstick. This high-pigment satin lipstick hydrates and conditions. Powered by botanicals like organic Castor Seed Oil, Sunflower Seed Wax, and rich Cupuacu Butter, this long-lasting vegan lipstick features a smooth, creamy formula that deeply nourishes. As you swipe on high-impact, buildable lip color, you’ll also treat your pout to superior moisture.

Why W3LL PEOPLE loves it:
• Bold, hydrating lip color with a satin finish
• Richly pigmented, buildable color
• Long-lasting formula
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Wax, and Cupuacu Butter to nourish and hydrate lips

Plant-Powered Ingredients:
• Castor Seed Oil: Rich an fatty acids to conditions and replenish lips
• Sunflower Seed Wax: A vegan wax that moisturizes with Vitamin E and antioxidants
• Cupuacu Butter: High in fatty acids to richly moisturize lips


All W3LL PEOPLE products are free from: parabens, avobenzone, oxybenzone, gluten, GMOs, phthalates, sulfates, fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, butylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.

Choose well, play clean. This makeup product is dermatologist-developed, plant powered, vegan, cruelty-free, and gluten-free because all people can be well people.
Clean
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Non-Toxic
A product that makes an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).
Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
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Shipping details

Estimated ship dimensions: 3.0709 inches length x 1.2598 inches width x 0.9449 inches height
Estimated ship weight: 0.055 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

4.4 out of 5 stars with 105 reviews
87% would recommend
8 recommendations
quality: 4.3 out of 5
easy to remove: 4.1 out of 5
long lasting: 3.82 out of 5
value: 3.91 out of 5
easy to apply: 4.27 out of 5

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