Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - image 1 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - image 2 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - image 3 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - image 4 of 4
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - image 1 of 4
$17.99When purchased online

About this item

At a glance

Clean
Clean
Target Zero
Target Zero

Highlights

  • Check out the Target Beauty Edit to learn more about all things Clean Beauty + Sustainability with Jessica Alba
  • New look, same great formula; packaging may vary
  • Award-winning, bestselling double-sided mascara + lash primer
  • Ultimate length and volume
  • Ophthalmologist Tested
  • Cruelty free
  • EWG Certified

Specifications

Suggested Age: All Ages
Health Facts: No Fragrance Added, Propylparaben-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Butylparaben-Free, Formaldehyde Donor-Free
Product Warning: Adult Use Only
Color Finish: Semi-Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Primer
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Built-In Brush
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported

Description

This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.

"The 2-in-1 primer + mascara delivers incredible length”
-Jessica Alba

Made With:
Jojoba Esters

Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil

How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.

Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.

Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Claims
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero: 1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packaging
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

mascara ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499), lash primer ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid.

Shipping details

Estimated ship dimensions: 0.8 inches length x 0.8 inches width x 5.65 inches height
Estimated ship weight: 0.07 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.2 out of 5 stars with 1812 reviews
84% would recommend
1409 recommendations
quality: 3.99 out of 5
value: 3.75 out of 5
effectiveness: 3.93 out of 5

Used to be so much better!

2 out of 5 stars
Would not recommend
Kelly - 3 days ago, Verified purchaser
I agree with the reviews about not liking the new formula! I didn’t even realize they redid the formula until I bought a new tube and the mascara didn’t work as well. My eyelashes get so clumpy now. I’m so bummed!! I was so happy to have found a nontoxic mascara I love, but now I’m on the hunt for a new one. Bring back the original formula!
1 reply from The Honest Company team - 3 days ago
Hi Kelly! Thanks for reaching out here! We appreciate your feedback and we will be sure to pass this along to our team! However, we're happy to share that we have two different mascaras, Extreme Length and Extreme Volume. We also did not make any changes to either of the mascaras! We hope this helps!
quality: 2 out of 5
effectiveness: 2 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Personal info

  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Pores,
    Sun damage,
    Blackheads
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Its a yes for me

    5 out of 5 stars
    Would recommend
    Jay - 5 days ago, Verified purchaser
    I already have naturally long lashes so this mascara works great for me. One week of having this mascara and I love it. I love that with two strokes of each primer and mascara i am good to go. I love how light it feels and It easily removes. It’s long lasting and works great for me.
    value: 3 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Lashed Out!

    5 out of 5 stars
    - 8 days ago
    originally posted on The Honest Company
    Thank you Honest! I am wearing mascara again because of you. It has been years since I have tried using mascara and now I am wearing it almost everyday. Mascara made simple. Easy to apply and looks good in a natural sort of way.
    Did you find this review helpful?

    A no for me

    1 out of 5 stars
    Would not recommend
    Targetgal - 13 days ago, Verified purchaser
    Just a clumpy mess. I don’t get the hype
    Did you find this review helpful?

    will keep repurchasing !

    5 out of 5 stars
    Lunafreya - 14 days ago
    originally posted on The Honest Company
    Glad I found a non toxic mascara that works well! It coats my lashes well—making them thicker and longer. It doesn’t flake off throughout the day which is much appreciated. Since it’s not waterproof, you do need to be careful if your eyes water too much bc it gets messy fast. I’ve purchased this twice now and will keep doing so! I’ve tried the other Honest Extreme Volume mascara and this one is far superior to that. so I definitely recommend this one if you’re on the fence.
    Did you find this review helpful?

    Extreme Length Mascara + Lash Primer

    5 out of 5 stars
    Missy - 14 days ago
    originally posted on The Honest Company
    I have tried other mascara with primer products that provided some additional lash length and fullness, but Extreme Length Mascara + Lash Primer really delivers! The packaging of both products in a single wand means I no longer need two products in my makeup case. The primer is easy to use and the mascara really adds length/fullness to my lashes without clumping. Definitely a five star product!
    Did you find this review helpful?

    Personal info

  • Skin type:
    Oily
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Wanted to like, but not worth the price :(

    3 out of 5 stars
    Would not recommend
    Valeria - 15 days ago, Verified purchaser
    Looks nice when applied but smudges and flakes really bad. Disappointed especially for the price. The picture is after I tried to clean it up.
    value: 3 out of 5
    quality: 3 out of 5
    effectiveness: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination,
    Normal
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Lengthens, but clumps and smudges.

    3 out of 5 stars
    Would not recommend
    JE - 15 days ago, Verified purchaser
    I wanted a clean ingredient mascara- that’s what I got. But I won’t buy it again. I haven’t rubbed my eyes during the day since 2003, yet after a few hours of wear, the mascara is smudged as if I had. When I wash it off, my eyes burn. It also does not wash off as easily as other mascaras. I have straight eyelashes, and this does not hold a curl. I am able to re-curl my lashes after putting the mascara on, but it is messy- the mascara rubs off, clumps my lashes together, and smudges. This mascara does lengthen my eyelashes a lot, and I that way it does what Honest claims it will do. However, it clumps my eyelashes together. So I’m left with a very unnatural and unattractive look.
    quality: 3 out of 5
    value: 1 out of 5
    effectiveness: 3 out of 5
    1 guest found this review helpful. Did you?

    Nice product for me

    5 out of 5 stars
    - 17 days ago
    originally posted on The Honest Company
    I love this mascara..it goes on really well for me and looks great..ive ordered it 2 times already at different places 🤗💖
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Skin concern:
    Pores
  • Hair color:
    Red
  • Eye color:
    Grey
  • Used to be better, now it burns!

    3 out of 5 stars
    Would not recommend
    Sierralaken - 22 days ago, Verified purchaser
    I used to LOVE this mascara, but something changed. It used to be great! I have tiny eyelashes, and it made them look amazing, but when they changed their packaging/tube material, I guess they changed the formula, too. Now, it BURNS so badly, making my eyes water like crazy
    1 reply from The Honest Company team - 21 days ago
    HI Sierralaken! Thanks for reaching out here. We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
    Did you find this review helpful?

    Lengthening Mascara

    5 out of 5 stars
    Shelby - 22 days ago, Verified purchaser
    I love this product! It feels great to know I am using good ingredients!
    1 guest found this review helpful. Did you?

    Used to be so much better

    2 out of 5 stars
    T - 26 days ago, Verified purchaser
    I used to love this mascara. It made my lashes so long and it did not have any clumps. The last couple times I purchased it, it is more on the dry side so it no longer makes my lashes look long. So disappointing because this one used to be my favorite mascara at a medium price point. On top of it, the price went up. I’m going to give it one more try but if it’s still dry I’ll find another one next time.
    1 reply from The Honest Company team - 23 days ago
    Hi T! Thanks for reaching out here. We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you so we can make this right!
    3 guests found this review helpful. Did you?

    No clumping or flaking!

    5 out of 5 stars
    - 26 days ago
    originally posted on The Honest Company
    Great product! Was looking to switch to a safer mascara (EWG certified) and this is great. Primer separates lashes and the mascara goes on smooth. No clumping and I don’t experience any flaking after wearing all day. Will continue to buy.
    Did you find this review helpful?

    Does not agree with Gas Permeable Lenses

    1 out of 5 stars
    - 29 days ago
    originally posted on The Honest Company
    My Gas Permeable Lenses and eyes did not like this
    Did you find this review helpful?

    Adds nice length - no allergens

    4 out of 5 stars
    Would recommend
    Bookworm - 29 days ago
    First, this contains no phenoxyethanol or isothiazolinones, which is fantastic and hard to find. It adds great length and isn't smudgy or clumpy. I gave it 4 stars because it does flake a little by the end of a long day. I wish the mascara brush was a little brushier, but the product itself is great.
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    BEST MASCARA EVER!!

    5 out of 5 stars
    - 1 month ago
    originally posted on The Honest Company
    The primer helps add length and volume. Some mascara leaves lines over the top of my lids but this one doesn't. I love it!
    Did you find this review helpful?

    Great Mascara!

    5 out of 5 stars
    - 1 month ago
    originally posted on The Honest Company
    I have sensitive eyes and this mascara doesn't irritate them at all!
    Did you find this review helpful?

    Lengthens and separates well; seems to dry out.

    4 out of 5 stars
    - 1 month ago
    originally posted on The Honest Company
    I'm currently on my second tube of mascara, and I have a third in my drawer waiting to be opened. I love the primer on this -- it makes the mascara go on so much smoother, and it really lengthens. I love that this is a 'clean beauty' product, as all of Honest Beauty's products are. I have relatively long lashes that have a slight curl at the end, and I like to use an eyelash curler before using the mascara, and I only use one coat. My only complaint about this would be that after using it for a few months (2-3 months) the mascara seems to dry, and it looks a little flaky on my lashes. It does not flake onto my skin, but the mascara doesn't hold a curl as well as it used to. I was not sure if it was just the particular tube I received, but after using my second tube, my doubts have been proven right -- this mascara DOES dry out after a little while of using it. The primer also seems to have run out, so I have stopped using the primer side and only use the mascara. The drying formula could be due to the fact it's a clean mascara, and that other mascaras on the market that don't dry out as easily could be because they have more components to their formulas. Overall, I'm a fan of this mascara but if the 'drying-out' aspect of the formula could be fixed, that would be amazing.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin concern:
    Acne,
    Pores
  • Hair color:
    Brunette
  • New formula is disapponting

    1 out of 5 stars
    Would not recommend
    Taytay - 1 month ago
    at first I thought it was a fake because of the new packaging but the new formula is so disappointing. I loved the old formula because I have sensitive eyes and this allowed me to have great lashes without compromising for my sensitive eye needs. I’m sad I will have to find another now that they changed it.
    1 reply from The Honest Company team - 29 days ago
    Hi Taytay! Thank you for reaching out here. We're happy to share we have not changed our mascara formulas but we do have two different mascaras, our Extreme Length, and our Extreme Volume Mascara. We appreciate your feedback and we will be sure to pass this along to our team!
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Love!

    5 out of 5 stars
    - 1 month ago
    originally posted on The Honest Company
    My favorite mascara! It works so well and stays put all day! It doesn’t irritate my eyes either. Love it!
    Did you find this review helpful?

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