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Sponsored

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters

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Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - image 1 of 4
$15.99 sale price when purchased online
$19.99 list price

About this item

Highlights

  • Check out the Target Beauty Edit to learn more about all things Clean Beauty + Sustainability with Jessica Alba
  • New look, same great formula; packaging may vary
  • Award-winning, bestselling double-sided mascara + lash primer
  • Ultimate length and volume
  • Ophthalmologist Tested
  • Cruelty free
  • EWG Certified

Description

This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.

"The 2-in-1 primer + mascara delivers incredible length”
-Jessica Alba

Made With:
Jojoba Esters

Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil

How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.

Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.

Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Packaging contains recycled content- Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Claims
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Suggested Age: All Ages
Health Facts: No Fragrance Added, Propylparaben-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Butylparaben-Free, Formaldehyde Donor-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Product Warning: Adult Use Only
Sustainability Claims: Cruelty-Free
Includes: Mascara, Primer
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Built-In Brush
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

mascara ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499), lash primer ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid.

Shipping details

Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.1 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.2 out of 5 stars with 2314 reviews
82% would recommend
1480 recommendations
value: 3.68 out of 5
quality: 3.94 out of 5
effectiveness: 3.88 out of 5

Best mascara

5 out of 5 stars
- 5 days ago
originally posted on The Honest Company
This is the best clean mascara I have ever found. The wands are both super easy to use with no clumping and the results are instant.
Did you find this review helpful?

There's nothing in the tube

1 out of 5 stars
Thumbs down graphic, would not recommend
WRONGSIZEINPACKAGE - 8 days ago, Verified purchaser
Used to be good. Now, nothing in the tube, nothing on wand. Wasted my money.
1 reply from The Honest Company team - 3 days ago
Hi WRONGSIZEINPACKAGE! Thanks for reaching out here. We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin type:
    Combination
  • Eye color:
    Brown
  • Lengthening and holds the curl! Worth trying.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mary - 12 days ago, Verified purchaser
    Most lengthening mascara, and to my surprise it holds the curl of my long heavy lashes all day! Plus it’s clean and more affordable than ones you find at Sephora. I don’t use the primer side, I would be happy without it. I’m buying this again, great for everyday. I have not noticed much flaking throughout the day.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Disappointed

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Ros - 15 days ago, Verified purchaser
    The quality just isn't as great as it use to be. Smudge and clogs up to my eye lids, it does not length my lashes out at all. Terrible! Two stars for the primer side which I use with the Essence mascara.
    1 reply from The Honest Company team - 11 days ago
    Hi Ros! We're so sorry to hear about your recent experience with our Extreme Length Mascara. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Dark
  • Eye color:
    Brown
  • Skin type:
    Dry
  • Hair color:
    Black
  • Great all natural Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kinky hair mom - 22 days ago, Verified purchaser
    This is a great mascara. I use it for both my lashes and sparse brows. It applies very soft and smooth. Blends well and lengthens lashes nicely. I have used higher prices brands and this product works far better.
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Design flaw

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    JessT95 - 27 days ago, Verified purchaser
    I like the performance of the mascara. However, the dual sided design doesn’t work well for me. The shorter lever makes it hard to apply on my non-dominant side.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Wanted to love, will continue to try

    4 out of 5 stars
    Sarah - 1 month ago, Verified purchaser
    Love the clean ingredients on this one! I have short, stubborn, straight asian lashes, and waterproof mascaras are the only ones to hold a curl for me. I tried this on its own and as expected, my lashes fell immediately. Then I tried my Ere Perez Waterproof Avocado Mascara before using the Honest mascara. I think it made a little bit of a difference in length. Before purchasing I had really debated whether to try the lengthening or volumizing formulas and landed on this one, but I think I'll try the volumizing one next.
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • DON'T WASTE YOUR MONEY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Angie - 1 month ago, Verified purchaser
    First time buying this brand.I was so excited to use it. Brand new bottle and the mascara was so dried out it wasn’t even applying. Super disappointed. Just because it’s more expensive doesn’t mean it’s good quality.
    1 reply from The Honest Company team - 1 month ago
    Hi Angie! We're so sorry to hear about your recent experience with our Extreme Length Mascara, and we want to make sure this is taken care of for you. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Too too DRY. Needs more moisture. Clumpy.

    1 out of 5 stars
    Tina0010 - 1 month ago
    originally posted on The Honest Company
    I just bought this and was super excited because I love everything else from honest but this is so dry. It took me 15 minutes to apply and sort of kind of see it on my lashes. If this could be more moist it would be a win. I’m really debating putting some water in it or some castor oil because It’s so bad and I don’t want to waste my money. But once this runs out I will not be buying this one again unfortunately unless The formula changes to being less dry.
    1 reply from Honest Company team - 1 month ago
    Hi there! We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you so we can make this right!
    Did you find this review helpful?

    Waste of money

    1 out of 5 stars
    MB - 1 month ago, Verified purchaser
    Too expensive of a mascara. A $10 mascara works and stays better than this. Was excited to try this and couldn’t be more disappointed on how it applied and stayed. Experienced smudge and flakiness.
    1 reply from The Honest Company team - 1 month ago
    Hi MB! We're so sorry to hear about your recent experience with our Extreme Length Mascara, and we want to make sure this is taken care of for you. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Skin concern:
    Sensitivity
  • Skin type:
    Combination
  • Dry

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Aurelius - 1 month ago, Verified purchaser
    Both the primer and mascara formulas were dried out. This is the 2nd time it’s happened to me with a brand new tube. The first time I ever bought this mascara, I loved how the formulation was glossy, didn’t irritate my eyes, and made my skimpy lashes look noticeable. I won’t be purchasing this mascara again since the price is too high for it to be dried up.
    1 reply from The Honest Company team - 1 month ago
    Hi Aurelius! We're so sorry to hear about your recent experience with our Extreme Length Mascara, and we want to make sure this is taken care of for you. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Skin concern:
    Aging,
    Sun damage
  • Hair color:
    Blonde
  • Eye color:
    Brown
  • Disappointed

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jess - 2 months ago, Verified purchaser
    I wanted to like this mascara, but this was a very clumpy mascara. It also took off my curl completely from eye curler earlier. It didn't dry my lashes, so that's great, and the primer made my lashes thicker.
    Did you find this review helpful?

    Awesome product!

    5 out of 5 stars
    - 2 months ago
    originally posted on The Honest Company
    Love this product! Lashes look super long and it feels super light.
    Did you find this review helpful?

    Okay But Not My Favorite

    2 out of 5 stars
    - 2 months ago
    originally posted on The Honest Company
    I’d been wanting to try a mascara with a lash primer bc I see such amazing results on social media. I love that this is EWG verified so I thought I’d give it a try. Unfortunately, the results didn’t wow me enough to persuade me to stop using what I currently have (Thrive Causemetics mascara). It also flakes off during the day creating that raccoon effect under the eyes. I’m used to a tubing mascara that comes off easily so having to rub my eyes to get it off wasn’t my favorite either. I felt like I wasn’t ever getting it all off from around my eyes.
    Did you find this review helpful?

    Only mascara I can use

    5 out of 5 stars
    - 2 months ago
    originally posted on The Honest Company
    Mascara works great and its the only one I not allergic to!
    Did you find this review helpful?

    Thumbs down

    3 out of 5 stars
    - 2 months ago
    originally posted on The Honest Company
    I bought this with such high hopes. I was sorely disappointed. It started wearing off and giving "raccoon eyes" in less than 3 hours.
    1 reply from Honest Company team - 2 months ago
    Hi there! We're so sorry to hear about your recent experience with our Extreme Length Mascara. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
    Did you find this review helpful?

    Neverv received product

    1 out of 5 stars
    Did not get delivered - 2 months ago, Verified purchaser
    Love the mascara but Target delivery is unreliable- First order placed received all items except mascara, replacement order was delivered somewhere else? I only ordered it as the Target I visit is always out of it, so I will order from Amazon now
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Dullness,
    Aging,
    Puffiness
  • Skin type:
    Oily
  • Eye color:
    Brown
  • Skin tone:
    Light
  • 1st time user

    4 out of 5 stars
    Thumbs up graphic, would recommend
    CD - 2 months ago, Verified purchaser
    I love that my eyes no longer itch at the end of a long day. It’s a clean feeling. However, the amount of product is less than a regular mascara or I just have to use more and it empties faster. I found that I have to make more strokes to get the look I need. It can be expensive to replace.
    effectiveness: 3 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Dullness
  • Skin type:
    Combination
  • Eye color:
    Brown
  • Hair color:
    Red
  • Skin tone:
    Medium
  • Buy it!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Amy - 2 months ago
    Definitely would buy again. It made my lashes standout so much more than regular mascara. Worth the money!
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Flakes and smudges too easily.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    NJmomCV - 2 months ago, Verified purchaser
    Did not define my lashes as I expected from lengthening formula. By noon I had black dust under my eyes, which is a deal breaker. Then it was not easy to remove with my usual makeup remover. Wanted to like it because of the clean ingredients, but would not recommend.
    1 reply from The Honest Company team - 2 months ago
    Hi NJmomCV! We're so sorry to hear about your recent experience with our Extreme Length Mascara, and we'd like to hear more! So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
    effectiveness: 2 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

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