Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz

Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 1 of 4Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 2 of 4Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 3 of 4Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 4 of 4
Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 1 of 4
$12.49When purchased online

About this item

At a glance

Clean
Clean
Paraben Free
Paraben Free
Gluten Free
Gluten Free
Vegan
Vegan
AAPI Owned Brand
AAPI Owned Brand

Highlights

  • Infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter
  • Incredibly creamy texture melts onto skin leaving a natural radiant glow
  • Long-wearing, weightless formula
  • Buildable coverage

Specifications

Suggested Age: 13 Years and Up

Health Facts: Vegan, Paraben-Free, Gluten-Free

Color Palette: Light Tones

Product Form: Liquid

Cosmetic Coverage: Buildable

Skin Tone: Light

Skin Undertone: Neutral

Sustainability Claims: Cruelty-Free

Beauty Purpose: Color Correction, Concealing

Net weight: 1 fl oz (US)

TCIN: 80021204
UPC: 044386117556
Item Number (DPCI): 052-00-3973
Origin: Imported

Description

Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.

Directions For Use:
Shake bottle before each use.
Clean
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
AAPI Owned Brand
Target recognizes AAPI (Asian American and Pacific Islander) Owned Brands as National Minority Supplier Development Council (or equivalent) certified, U.S. based enterprises that are at least 51% AAPI owned, operated and controlled.
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Ingredients:

cyclopentasiloxane, water/eau, butylene glycol, polymethylsilsesquioxane, glycerin, lauryl peg-10 tria(trimethylsiloxy)silylethyl dimethicone, acrylates/ polytrimethylsiloxymethacrylate copolymer, cetyl peg/ppg-10/1 dimethicone, phenyl trimethicone, dimethicone, sodium chloride, disteardimonium hectorite, triethoxycaprylylsilane, phenoxyethanol, caprylyl glycol, fragrance/parfum, silica dimethyl silylate, tribehenin, acacia senegal gum, xanthan gum, potassium sorbate, hexylene glycol, tetrasodium edta, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopheryl acetate, astrocaryum murumuru seed butter, astrocaryum tucuma seed butter, butyrospermum parkii (shea) butter, citrullus lanatus (watermelon) seed extract, punica granatum sterols, tetrahexyldecyl ascorbate, theobroma grandiflorum seed butter, len esculenta (lentil) fruit extract, pyrus malus (apple fruit extract, sodium lactate, sodium hyaluronate, sodium pca, sodium benzoate. may contain/peut contenir: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 1.37 inches length x 1.37 inches width x 4.54 inches height
Estimated ship weight: 0.238 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
3.9 out of 5 stars with 125 reviews
65% would recommend
40 recommendations
easy to remove: 4.18 out of 5
long lasting: 4.16 out of 5
easy to apply: 4.48 out of 5
value: 4 out of 5
quality: 4.06 out of 5

Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Blackheads,
    Aging
  • Lovely but oxidizes

    3 out of 5 stars
    Would recommend
    smashley - 3 days ago, Verified purchaser
    I really wanted to love this. And in a way I do. It goes on wonderfully and it really does go on like butter. It does oxidize, even the lightest shade looks a bit dark, if it didn't oxidize I'd give it 5 stars.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Redness,
    Sensitivity,
    Uneven skin tone
  • Causes Acne Outbreaks

    1 out of 5 stars
    Would not recommend
    KSK - 11 days ago, Verified purchaser
    This is advertised for sensitive skin but it caused significant acne outbreaks. I assumed because it was PF that it would be noncomedogenic, but apparently it isn't. I struggle with cystic acne already which is why I wanted a product with buildable coverage; this product caused new outbreaks of inflammatory acne. It cleared up once I stopped using this product.
    Did you find this review helpful?

    Sucker for that scent (and smooth coverage)

    4 out of 5 stars
    K Mo - 12 days ago
    originally posted on physiciansformula.com
    For a drugstore foundation I was pleased by the coverage, smoothness, and presentation (the glass bottle, THAT SCENT!). However the light shades that are readily available at the store *do* darken quite a bit after application. In the photos, TAN is on the right on the wrist and left on the thumb. MEDIUM TO TAN is left on the wrist and right on the thumb. Photos outside after 10 minutes and indoors after 30 minutes: TAN stays pretty consistent but MEDIUM TO TAN darkens to close to the tan color.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Redness,
    Sensitivity,
    Uneven skin tone
  • Hair color:
    Blonde
  • Eye color:
    Hazel
  • Natural looking and feeling foundation

    5 out of 5 stars
    Would recommend
    Jo M - 13 days ago, Verified purchaser
    Great for hypersensitive skin. I can wear this all day without breaking out. It feels so smooth and matches my light neural skin tone 100%.
    Did you find this review helpful?

    Feels heavy, covers well.

    2 out of 5 stars
    Mindy46 - 13 days ago
    originally posted on physiciansformula.com
    I love the Butter Believe it powder so couldn't wait to try foundation. It feels heavy and while my face felt soft to touch, it's heaviness is disappointing. I prefer a no make up feel and you definitely feel this on your skin. Coverage is good but does not conceal pores. I felt it made pores appear larger.
    Did you find this review helpful?

    Feels nice on my skin although, might be a little dark out in the sun.

    4 out of 5 stars
    Would recommend
    Momlifeinpnw - 1 month ago, Verified purchaser
    Covers decently and doesn't feel heavy, but fair-light seems a little dark, so if you're super pale, don't bother trying it!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Love It

    5 out of 5 stars
    Lisa D. - 1 month ago
    originally posted on physiciansformula.com
    My skin literally itches from almost every foundation to the point that I gave up on foundation. This one does not make it itch. My skin is also super dry, so I would say this is a moisturizing foundation! Love it.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Smell isnt for me

    3 out of 5 stars
    Would not recommend
    Alexis - 2 months ago, Verified purchaser
    I want to love this product, the product itself isn’t terrible and I love the bronzer. But the smell of the foundation is off putting and I just can’t get past putting smelly product on my face. It freaks me out.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 2 out of 5
    long lasting: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Blonde
  • Eye color:
    Green
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Uneven skin tone,
    Acne,
    Dark circles,
    Redness
  • Not A Fit For Me

    2 out of 5 stars
    Would not recommend
    EmGee - 2 months ago, Verified purchaser
    Very thick and I wasn’t a fan of the smell.
    quality: 2 out of 5
    easy to apply: 4 out of 5
    value: 1 out of 5
    long lasting: 2 out of 5
    easy to remove: 3 out of 5
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Feather - 2 months ago
    originally posted on physiciansformula.com
    This is the best makeup I have found so far. It matches my skin and stays put while covering redness. My skin is less red and irritated since I started using it. Hope it will stay available!
    Did you find this review helpful?

    It was okay

    2 out of 5 stars
    Would not recommend
    Holly Gayle - 2 months ago, Verified purchaser
    Made my skin too orangy. I tried other colors and it did the same thing. I did like how it stayed on my skin. I just couldn`t find a good color for me.
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Aging,
    Dullness
  • Skin type:
    Dry
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • My new foundation!

    5 out of 5 stars
    Would recommend
    Absofnlutetly61 - 3 months ago, Verified purchaser
    I love love love this foundation ! It goes on smoothly ! I used a beauty blender & also spray with setting spray after . It didn’t settle into my fine lines which I liked ! Stayed on all day in summer heat with no problem . This is my new foundation ! I bought the light to medium . It does not oxidize! Stayed true to color . I have fair skin with hazel eyes.
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great foundation

    5 out of 5 stars
    Ceilings dh - 3 months ago
    originally posted on physiciansformula.com
    I bought this three weeks ago and am so glad I did. I chose the light shade and it's a great match for my skin tone. It goes on and blends easily, gives great, natural looking coverage, which doesn't settle into lines or wrinkles. The price is great, about one third of the cost if my usual brands. Lasts very well throughout the day.
    1 guest found this review helpful. Did you?

    I definitely didn't expect this to be so good

    5 out of 5 stars
    Cameo - 3 months ago
    originally posted on physiciansformula.com
    I wasn't expecting too much, but i came to actually really enjoy this foundation!! It doesn't smell too bad, it blends well, it does light coverage on me, and it last pretty well for several hours. It doesn't really feel like anything is on my face.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Dark circles,
    Aging
  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Green
  • Hair color:
    Blonde
  • Maybe

    4 out of 5 stars
    Would recommend
    sunshyneo8 - 5 months ago, Verified purchaser
    I used to use the healthy foundation and went on the PF website to color match - don’t listen. I wore MC1 had to go to light to medium in the Butter Believe It and the Organic Wear Silk. I LOVED the Healthy Foundation but neither of these new ones met my standard. The Butter believe It smells great and it is thicker than the others, definitely a full coverage but it has a natural matte appearance, just make sure you blend well or once it dries it’s impossible to blend. It covers up eye circles pretty well without being cake like. It does a good job smoothing and it doesn’t look cakey on your pores. Oddly the Organic Wear Silk was a lighter formula that didn’t cover eye circles and showed more on your pores and felt greasy. Also, the dropper doesn’t work at all so it’s annoying to actually use. So, while none of these will actually be as good as the Healthy formulation, if I had to pick one I would use the Butter Believe It. Also, although both are light to medium the Organic Wear Silk was slightly lighter than the BBI but still both are the closest I could get to MC1. So, I will recommend this if you want to stay with PF but I wouldn’t recommend it if the Healthy formula still existed.
    long lasting: 4 out of 5
    quality: 4 out of 5
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Skin concern:
    Redness,
    Dark circles,
    Uneven skin tone
  • Eye color:
    Grey
  • Skin tone:
    Light
  • Great stuff

    5 out of 5 stars
    Would recommend
    krissypoo - 5 months ago, Verified purchaser
    A little goes a long way. It’s very smooth, moisturizing and has a nice light tropical scent. Pump dispenser is easy to use. Feels weightless. Color blends well.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin type:
    Dry
  • Skin concern:
    Acne,
    Sensitivity
  • sorta dissappointing

    2 out of 5 stars
    Would not recommend
    h - 6 months ago, Verified purchaser
    It goes on very smooth but overtime it’ll start to separate. Not only that I broke out almost immediately after buying this product (which was the only thing I changed in my makeup routine). Other than that it’s alright, it never really dries so it comes off with one swipe of a finger
    easy to apply: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Cakey

    2 out of 5 stars
    Would not recommend
    DG - 6 months ago, Verified purchaser
    Returned. It was really think and the color was much lighter on than in the bottle.
    long lasting: 2 out of 5
    easy to remove: 2 out of 5
    easy to apply: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Dark circles,
    Aging,
    Uneven skin tone,
    Redness
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Its the One

    5 out of 5 stars
    Would recommend
    Nikitachik - 7 months ago, Verified purchaser
    I love how versatile this formula is. It’s concentrated enough to be used as just a concealer and very little is needed for a full face. It’s better than any luxury brand I’ve tried. I don’t find it settling in lines. I’m getting a beautiful airbrushed look when applying with a round foundation brush. I have a solid skin care routine so there hasn’t been issues with acne like others have noted. I see how there could be especially if you’re layering it on. I had to wash twice to get it off the first time I used it. Remember to shake the bottle before using every time and this little baby will keep you glowing!
    easy to apply: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 4 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Eye color:
    Black
  • Hair color:
    Black
  • Skin concern:
    Uneven skin tone,
    Acne,
    Dullness
  • Miss

    2 out of 5 stars
    Would not recommend
    hairdye - 7 months ago, Verified purchaser
    My skin has been acting up and when I thought of what I’ve been doing differently is mixing this in with the foundation I do use always. I was using this straight up but realized it is way too white, so I started doing half & half. And my acne has been returning. Also, this either looks great or looks terrible. I am referring to the times I used it on its own, as I realize that the mixed formula is not the same. It can either look flawless or look super cakey, thick, and textured.
    easy to apply: 2 out of 5
    easy to remove: 2 out of 5
    long lasting: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

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