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Sponsored

Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz

Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 1 of 4
Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 2 of 4
Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 3 of 4
Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 4 of 4
Physicians Formula Butter Believe It! Foundation + Concealer - 1 fl oz - image 1 of 4
$12.99 when purchased online

About this item

Highlights

  • Infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter
  • Incredibly creamy texture melts onto skin leaving a natural radiant glow
  • Long-wearing, weightless formula
  • Buildable coverage

Description

Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.

Directions For Use:
Shake bottle before each use.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Paraben-Free, Gluten-Free
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Color Correction, Concealing
Net weight: 1 fl oz (US)
TCIN: 80021204
UPC: 044386117556
Item Number (DPCI): 052-00-3973
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cyclopentasiloxane, water/eau, butylene glycol, polymethylsilsesquioxane, glycerin, lauryl peg-10 tris (trimethylsiloxy) silylethyl dimethicone, acrylates/polytrimethylsiloxymethacrylate copolymer, cetyl peg/ppg-10/1 dimethicone, phenyl trimethicone, dimethicone, lecithin, sodium chloride, disteardimonium hectorite, triethoxycaprylylsilane, phenoxyethanol, caprylyl glycol, fragrance/parfum, silica, dimethyl silylate, tribehenin, acacia senegal gum, xanthan gum, potassium sorbate, hexylene glycol, tetrasodium edta, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopheryl acetate, citrullus lanatus (watermelon) seed extract, astrocaryum murumuru seed butter, astrocaryum tucuma seed butter, butyrospermum parkii (shea) butter, punica granatum sterols, tetrahexyldecyl ascorbate, theobroma grandiflorum seed butter, lens esculenta (lentil) fruit extract, pyrus malus (apple) fruit extract, sodium lactate, sodium hyaluronate, sodium pca, sodium benzoate, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 1.37 inches length x 1.37 inches width x 4.54 inches height
Estimated ship weight: 0.238 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.9 out of 5 stars with 316 reviews
55% would recommend
63 recommendations
easy to remove: 4.02 out of 5
long lasting: 3.76 out of 5
quality: 3.59 out of 5
easy to apply: 4.13 out of 5
value: 3.65 out of 5

Great Coverage for older skin

5 out of 5 stars
Pam - 18 days ago
originally posted on Physicians Formula
I started wearing makeup after not wearing it for many since I graduated high school in 1989, and I bought a few of the Physicians Formula products and started using Butter Believe It foundation and I like how it covers my redness I’m 54 and my skin is changing and I love all the products, and I’m happy they are gluten free I have celiac disease and need gluten free products, I’m watching videos on YouTube to learn how to use the Physicians Formula products and I’m learning so much I recently bought more products I’m just waiting for my shipment I’ll never use another brand.
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Favorite Foundation!

5 out of 5 stars
Becksstein - 2 months ago
originally posted on Physicians Formula
I have very dry but otherwise healthy skin. I use Chantecaille Future Skin when I want less coverage, and this foundation when I want to have perfect skin! This is the ONLY foundation that I have ever found that is full coverage for dry skin and conceals and provides hydration and a glow! Will purchase forever.
1 guest found this review helpful. Did you?

Personal info

  • Skin tone:
    Medium
  • Wrong color

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Priyap - 3 months ago, Verified purchaser
    Wrong color for my skin.
    value: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    easy to apply: 4 out of 5
    easy to remove: 2 out of 5
    Did you find this review helpful?

    Horrible thick foundation

    1 out of 5 stars
    Stonenote - 3 months ago
    originally posted on Physicians Formula
    I bought this to replace the Healthy Foundation I'd been using for years. This is horrible. Very drying. Caked on face and didn't play well with my moisturizer. Too thick and didn't go on well. Would need a spackling knife to put it on. You want a thick coverup this is great.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Redness
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Great Lightweight Foundation

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Michelle - 4 months ago, Verified purchaser
    Great medium to full coverage but still feels light
    1 guest found this review helpful. Did you?

    Bring back the Healthy Foundation

    1 out of 5 stars
    Celizabeth - 4 months ago
    originally posted on Physicians Formula
    Ugh, just no. Wanted to love it. Pleaseeeeee, we beg of you, bring back The Healthy Foundation. It was far superior to this product. It was the BEST!
    8 guests found this review helpful. Did you?

    Matte, drying, cakey, no glow

    2 out of 5 stars
    PF Loyalist - 5 months ago
    originally posted on Physicians Formula
    I genuinely enjoy most PF products but they truly missed the mark on this one. I have normal/combo oily skin. Right now, it is leaning ‘normal.’ I was expecting a creamy, emollient texture with a slight glow. This is very matte, dry and cakey with no glow. I started with the lightest dots first to make sure I didn’t over apply. It does a good job of coverage on redness but it is really dry. I don’t know if I received an old one or not but despite shaking it vigorously, the result was the same. Dry and dull. Very disappointed with this foundation.
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Black
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Eye color:
    Hazel
  • Skin concern:
    Pores,
    Acne
  • Long lasting and great coversge.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    LCord486 - 5 months ago, Verified purchaser
    Great coverage and doesn’t feel too heavy. It lasted all day even though I’m prone to touching my face a ton. The quality is amazing for the price.
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Wonderful all the way around

    5 out of 5 stars
    Betty Boop - 5 months ago
    originally posted on Physicians Formula
    I love the way it feels, and the coverage is wonderful. I love the fact that it is made for sensitive skin. I will be buying more products in this line.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Dark circles,
    Uneven skin tone
  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Eye color:
    Green
  • Amazing!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mal - 6 months ago, Verified purchaser
    This is hands down my favorite foundation of all time. It is so smooth and moisturizing and doesn’t look too cakey. I get compliments every time I wear it!
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin concern:
    Aging
  • Skin type:
    Combination
  • Pretty but break outs

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Goombaqueen - 7 months ago, Verified purchaser
    Looks good for a few hours after applied. I needed to touch up with powder or blot the oil off throughout day. It did break my skin out which was frustrating. I’ve been wearing it for 3 months now and my skin has a lot of buildup and blemishes.
    long lasting: 2 out of 5
    value: 3 out of 5
    easy to remove: 3 out of 5
    quality: 2 out of 5
    easy to apply: 4 out of 5
    5 guests found this review helpful. Did you?

    AMAZING FOUNDATION/ all around makeup

    5 out of 5 stars
    - 7 months ago
    originally posted on Physicians Formula
    I bought this today and I already love it! Thank you so much. I can’t wait to get my concealer in! I bought face palette, butter blush and foundation. It’s all amazing. I am amazed that it’s as non toxic as it is. Thank THANK YOU THANK YOU! This is a new foundation I will be recommending to everyone. I love it! I’m thankful as well for the price I mean the quality for this price is just amazing. Thankful for physicians formula
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Hair color:
    Black
  • Skin type:
    Normal
  • Eye color:
    Brown
  • Not my fave

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Dryness - 7 months ago, Verified purchaser
    Breaks me out so bad :( Very heavy no matter what tool you use to apply or primer can’t seem to get a nice durable application
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    value: 4 out of 5
    quality: 3 out of 5
    long lasting: 3 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Skin concern:
    Uneven skin tone,
    Redness,
    Acne,
    Sensitivity,
    Dark circles
  • Skin type:
    Combination
  • Eye color:
    Hazel
  • Breaks my skin out :(

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    ANB - 8 months ago
    I like this foundation but don’t exactly love it, it’s not my HG. The coverage is good but it breaks out my skin like crazy. I also found that the light shade is too light and the light-medium is too dark for me so the range isn’t there.
    value: 3 out of 5
    easy to remove: 4 out of 5
    quality: 3 out of 5
    easy to apply: 4 out of 5
    long lasting: 3 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Pores,
    Aging,
    Uneven skin tone
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Love this!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kaylee515 - 8 months ago
    This foundation is my new HG. I’ve been searching from Sephora to Nordstrom for many years, tried almost all and who would’ve known it was at Target for a fraction of the price. Blends well, leaves a natural finish, not dewey but also not matte. The consistency is medium, coverage is medium, and the dispenser pump is great. This review is my own and product paid for myself. I will gladly repurchase along with other PF products. Don’t sleep on Physician’s Formula!
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Butter soft

    5 out of 5 stars
    Melp - 9 months ago
    originally posted on Physicians Formula
    [This review was collected as part of a promotion.] I love this foundation! It is butter soft on my skin, weightless and has amazing coverage! I have used this as my daily foundation for weeks. I love it! This foundation doesn’t clog my pores or leave my skin feeling gross!
    Did you find this review helpful?

    Smooth blend

    5 out of 5 stars
    - 9 months ago
    originally posted on Physicians Formula
    [This review was collected as part of a promotion.] I received this Butter Believe It! Foundation + Concealer in Fair and I love it. It has a smooth light blend. I love that this is Parabeln-free, gluten-free, oil free, and vegan. I also like the spout and the ease of the foundation comes out.
    3 guests found this review helpful. Did you?

    Perfect blend

    5 out of 5 stars
    Becka - 9 months ago
    originally posted on Physicians Formula
    [This review was collected as part of a promotion.] I found this foundation to go in smooth even without a primer. The foundation has the ability to have multiple layers to get a fuller coverage of needed and at the same time looks natural and vibrant.
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Ksinn - 9 months ago
    originally posted on Physicians Formula
    [This review was collected as part of a promotion.] This is a great product! It’s very lightweight and doesn’t feel like you’re wearing makeup. The coverage is perfect and the color was exactly my color. It came in a very nice pump container and was easy to use. This will be my foundation from now on.
    Did you find this review helpful?

    Great concealer

    4 out of 5 stars
    azzie - 9 months ago
    originally posted on Physicians Formula
    [This review was collected as part of a promotion.] The color ended up being too light for me, though I OFTEN buy Physicians Formula and LOVE the Butter blushes. I did test it for coverage though and it is indeed a legit full coverage foundation which is key for me these days! Overall, I will likely buy another in a darker shade.
    Did you find this review helpful?

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