Sponsored
e.l.f. Hydrating Serum - Holy Hydration! - 1.01 fl oz
$13.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hydrating serum strengthens, soothes, and protects skin
- Infused with jojoba, aloe, vitamin E, grape, and shea butter
- Use to moisturize and nourish your face
- Free of Parabens, Sulfates, and Phthalates
- 100% Vegan and Cruelty-Free
Description
Designed to help strengthen skin, the e.l.f. Hydrating Serum locks in moisture. The formula helps soothe and protect the skin with jojoba, aloe, vitamin E, grape, and shea butter for ultimate nourishment.
All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Scent: Scented
Health Facts: Nonylphenol Ethoxylate Free, Paraben-Free, Hydroquinone-Free, Phthalate-Free, Triclosan-Free, Contains Vitamin E, Vegan, Contains Aloe, Sulfate-Free, Dye-Free
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Anti-Aging
Recommended Skin Type: Normal
Net weight: 1.01 fl oz (US)
Features: Moisturizing, Lightweight
TCIN: 39599093
UPC: 609332570153
Item Number (DPCI): 052-16-2909
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, butylene glycol hdrogenated polyisobutene, cetyl ethylhexanone, oimethicone, steareth-21, stearetih-2, butyros permum parkii (shea) butter simmondisa chine nsis (jojoba) seed oil, vitis vinifera (grape) seed carboner, chrysanthelum indicum extract, sodium hyaluronate, camelia sinensis gren tea) leaf, extract, tocopherly acelate (ve), disodium edta, phenoxyethanol, caprylyl glycol' '
Allergens & Warnings:
FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR, KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.21 inches length x 1.28 inches width x 5.47 inches height
Estimated ship weight: 0.23 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this serum suitable for sensitive skin?
submitted by AI Shopping Assistant - 18 days ago
A: The serum is recommended for normal skin, but its soothing ingredients may benefit sensitive skin.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: Does the serum have any scent?
submitted by AI Shopping Assistant - 18 days ago
A: Yes, the serum is scented, providing a pleasant aroma during application.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: Is the serum environmentally friendly?
submitted by AI Shopping Assistant - 18 days ago
A: Yes, it is 100% vegan, cruelty-free, and free from harmful chemicals like parabens and sulfates.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: What is the primary purpose of this serum?
submitted by AI Shopping Assistant - 18 days ago
A: The primary purpose is moisturizing and anti-aging, helping to lock in moisture and protect skin.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: What ingredients are in the hydrating serum?
submitted by AI Shopping Assistant - 18 days ago
A: The serum contains jojoba, aloe, vitamin E, grape, and shea butter for nourishment.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: You have many moisturizers to choose from. I'm 72 with normal skin, and want to use it at night.
submitted by Great Purchase - 6 months ago
A: Hey, Great question! We recommend the e.l.f. Nourishing Night Cream and pairing it with the e.l.f. SKIN Youth Boosting Advanced Night Retinoid Serum. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Which is the most hydrating in this product line? Lotion, gel or serum? Thanks!
submitted by Asmiller - 11 months ago
A: Hey, Great question! The e.l.f. Holy Hydration Face Cream will provide the most hydration. For best results, we recommend to combine both the serum and the face cream together! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 11 months agoBrand expert
Q: What are the ingredients in this product?
submitted by ervanher - 8 years ago
A: Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate (Ve), Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl Glycol.
submitted byTina720 - 7 years ago
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Guests are saying
This product is highly praised for its lightweight texture and hydrating properties, making it a staple in many skincare routines. Guests appreciate its ability to leave the skin glowing and soft, although some find it more like a moisturizer than a serum. It is particularly favored by those with dry or sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 357 reviews
Hydrates Skin: 4.27 out of 5
Lightweight: 4.82 out of 5
Moisturizing: 4.64 out of 5
Accurate Scent: 4.7 out of 5
Anti-aging: 3.44 out of 5
69% would recommend
26 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Would Recommend
Love this line of products
2 out of 5 stars
11 August, 2025
originally posted on elfcosmetics.com
Great project horrible packaging
I received my product in, absolutely fell in love with it much to my surprise after about five uses the pump quit dispensing the product
4 out of 5 stars
31 July, 2025
originally posted on elfcosmetics.com
Shocked at other reviews
I’m surprised at the number of lower reviews for this product. I will admit that the old packaging was not it, and I’m glad that they made the update for holy hydration. Nonetheless, I am shocked people don’t like the formula. I love how thick and creamy it is. Though it isn’t a true serum, it is one of my all time favorite moisturizers. So I would say don’t expect it as a serum, expect a phenomenal moisturizer.
5 out of 5 stars
25 June, 2025
originally posted on elfcosmetics.com
Holy hydration serum this is fire
This serum is fire I always use high end skincare products and I used a vitamin c serum but it made my skin feel dry , I tested this out today and I was amazed it makes my skin look so glowy and plump I love it
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2025
another disappointing product from elf
I picked this up a few days ago and have used it for the past two mornings. It's definitely not moisturizing, although it will give your face a glow. I had a feeling my skin was not liking it, and sure enough I just looked in the mirror (midday on the second day of using) and I have dry flaky patches where there would normally not be and it looks like there are some superficial red bumps. Money down the drain.
5 out of 5 stars
4 June, 2025
originally posted on elfcosmetics.com
Hydrating serum
This serum hydrates dry skin, makes it smooth and glowy, no harsh fragrance and sticky feel
4 out of 5 stars
16 April, 2025
originally posted on elfcosmetics.com
A must have!
I can't not have this product in my routine. It makes my skin feel so soft, and stays that way. I'd give this another star if there was less plastic and the amount in the bottle was visible and honest. I never know when I'm gonna hit bottom. 😭
2 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2025Verified purchase
Weird smell, a little plastixy
I really dislike the scent…let’s say odor. Just weird and unpleasant enough that I can’t use it again.
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2025Verified purchase
My Holy Grail!!!
This is my greatest skincare staple. It’s a little more lotiony than serumy, but it goes on super smooth and lightweight. It’s the most hydrating thing I’ve ever put on my face, it’s an actual miracle product!! I’ve heard it can cause breakouts for people with oily or acne-prone skin, but for those of us on the other end of the spectrum with dry skin, this is a must-have!! Target, PLEASE start carrying this in-store again!!!
2 out of 5 stars
7 January, 2025
originally posted on elfcosmetics.com
Change the Packaging
I actually really like this product and would buy it again, but I hate the packaging. When I couldn't pump anymore product, I twisted the cap off to scrape out the extras and realized that there was a rounded tube inside the main blue tube. So, would one need the blue, flat-bottomed container for it to stand upright? No, the Advanced Night Retinoid Serum also has 1.0 fl. oz. and has a flat-bottomed container. Is it to give the impression that there is more product in the container than there actually is? Is there a reason that recyclable plastic cannot be used? What is the purpose of this extra plastic?
5 out of 5 stars
5 January, 2025
originally posted on elfcosmetics.com
In love
I used it during my skin care, I love it Perfect for my sensitive skin
5 out of 5 stars
11 December, 2024
originally posted on elfcosmetics.com
Great serum
This skin care is perfect for sensitive skin I love it My face is hydrated and soft
1 out of 5 stars
8 October, 2024
originally posted on elfcosmetics.com
SMELLS WEIRD AND BROKE ME OUT
Don't buy this it may be at a good price point however it broke me out badly and it had an odd scent
3 out of 5 stars
23 July, 2024
originally posted on elfcosmetics.com
Alright serum
I feel like this one is not super hydrating. It has a strange smell and does not have much product in the bottle. Runs out quickly
5 out of 5 stars
2 July, 2024
originally posted on elfcosmetics.com
Wonderful
Great serum! My go to! So easy to use! Very light weight!
5 out of 5 stars
11 June, 2024
originally posted on elfcosmetics.com
Lovely hydrating serum
This serum has the texture of a lightweight lotion. I like using it as an extra layer between toney and lotion. I even got my boyfriend to start using it!
4 out of 5 stars
17 March, 2024
originally posted on elfcosmetics.com
Love
Love it love it love it It is amazing for your skin.
5 out of 5 stars
26 February, 2024
originally posted on elfcosmetics.com
Good
Hydrating but is really a serum more like a moisturizer
5 out of 5 stars
25 February, 2024
originally posted on elfcosmetics.com
My favourite
This is my most favourite setting spray of all time! I use this nearly every day and the mist is so fine.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2024
Not a serum
This is not a serum. It’s very lightweight lotion and not very hydrating.