Sponsored
L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair
$9.99 ($1.18/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- EverPure Moisture Rosemary Oil Shampoo deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week
- Moisturizing Shampoo For Dry, Color-Treated Hair: This sulfate free shampoo has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; Sulfate-free, paraben-free, salt-free, vegan
- The EverPure Moisture System: For best results, use EverPure Moisture color shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture
- Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color Protection + Moisture: You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. Elevate your hair care routine, EverPure Moisture Sulfate Free Shampoo & Conditioner for color treated hair with Rosemary Botanicals hydrates and deeply replenishes dry hair with 3X more moisture with no weighdown, lush-touch softness and luminous shine. Our shampoo formula's are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This shampoo scent features notes of jasmine and juniper berry.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Frequently Asked Questions about EverPure Moisture
What are the main benefits of EverPure Moisture?
You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. EverPure Moisture Rosemary Shampoo & Conditioner deeply replenishes dry hair with moisture, softness and luminous shine. For best results, use EverPure Moisture shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture.
Is EverPure Moisture Suitable for all hair types?
Yes, while it's particularly beneficial for dry and color-treated hair, the EverPure Moisture system is versatile enough for all hair types. This includes normal to natural, straight, curly, dry, dull, and damaged hair.
How often should I use the EverPure Moisture System?
L'Oréal EverPure Moisture Shampoo and Conditioner are formulated to be gentle enough for regular use. The products are designed for daily use to effectively cleanse, condition, and hydrate your hair. Frequency of use may depend on your specific hair cleansing needs.
What does the shampoo & conditioner smell like?
Our moisturizing shampoo and conditioner features a scent profile of rose, cedar, bergamot and musk
Does the EverPure Moisture Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Frequently Asked Questions about EverPure Moisture
What are the main benefits of EverPure Moisture?
You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. EverPure Moisture Rosemary Shampoo & Conditioner deeply replenishes dry hair with moisture, softness and luminous shine. For best results, use EverPure Moisture shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture.
Is EverPure Moisture Suitable for all hair types?
Yes, while it's particularly beneficial for dry and color-treated hair, the EverPure Moisture system is versatile enough for all hair types. This includes normal to natural, straight, curly, dry, dull, and damaged hair.
How often should I use the EverPure Moisture System?
L'Oréal EverPure Moisture Shampoo and Conditioner are formulated to be gentle enough for regular use. The products are designed for daily use to effectively cleanse, condition, and hydrate your hair. Frequency of use may depend on your specific hair cleansing needs.
What does the shampoo & conditioner smell like?
Our moisturizing shampoo and conditioner features a scent profile of rose, cedar, bergamot and musk
Does the EverPure Moisture Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Scent: Juniper, Cedar, Amber, Lavender, Bergamot
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Paraben-Free, Phthalate-Free, Dye-Free, Animal By-Product-Free, Silicone-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily, Every Other Day
Beauty Purpose: Shine Enhancing, Softening, Nourishing, Moisturizing
Net weight: 8.5 fl oz (US)
Awards: Glamour Beauty Awards
Features: Rinse-Off, Nongreasy
TCIN: 11127046
UPC: 071249341247
Item Number (DPCI): 063-00-2663
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, fragrance, sodium hydroxide, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ethylhexyl methoxycinnamate, sodium isethionate, benzyl salicylate, benzoic acid, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, benzophenone-4, limonene, magnesium nitrate, sodium acetate, sodium benzoate, cetrimonium chloride, tetrasodium edta, isopropyl alcohol, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, bht, fil code# d192026/2' '
Shipping details
Estimated ship dimensions: 1.77 inches length x 2.17 inches width x 8.62 inches height
Estimated ship weight: 0.64 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
L'Oreal Paris EverPure Moisture Sulfate-Free Hair Care Collection
Frequently bought together
$9.99 - $15.99
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 2049 ratings
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 2037 ratings
Highly rated
$15.99
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 5447 ratings
$9.99
$5 Target GiftCard with 4 select personal care
4.2 out of 5 stars with 326 ratings
$8.99 - $12.49
$5 Target GiftCard with 4 select personal care
4.7 out of 5 stars with 4150 ratings
$12.99($1.62/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 983 ratings
Guests also viewed
$9.99 - $15.99
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 3477 ratings
$9.99 - $15.99
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 2049 ratings
Highly rated
$9.99 - $15.99
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 2049 ratings
$9.99($0.40/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 291 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 424 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 560 ratings
Discover more options
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.2 out of 5 stars with 2291 ratings
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 2253 ratings
$4.99 - $9.99
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 476 ratings
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.5 out of 5 stars with 1672 ratings
$9.99 - $15.99
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 2049 ratings
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 451 ratings
Related Categories
Guests are saying
The product has received mixed reviews. While some guests appreciate its moisturizing and gentle formula, others have experienced issues such as hair loss, dryness, and scalp irritation. The new formula has been particularly criticized for its negative effects. However, many guests still find it effective for specific hair types and appreciate its scent and sulfate-free composition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3477 reviews
effectiveness: 3.21 out of 5
quality: 3.08 out of 5
value: 3.32 out of 5
45% would recommend
55 recommendations
3 out of 5 stars
21 November, 2025Verified purchase
(no review title)
I feel like this has dried my hair out a little since I started using it. It reminds me of Redken scent wise but sadly did not give me the results I was hoping for
1 reply from L'OrealParisProductExpert team - 11 days ago
Hello Sarah! We are very sorry to hear about your experience with our EverPure Moisture Rosemary Oil Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
5 out of 5 stars
25 September, 2025
originally posted on lorealparisusa.com
i wish i had this sooner
my hair smells AMAZING, i noticed a really big difference in shine as well. my hair is super soft and healthy looking. i’ve struggled with dead ends and non-shiny, dry AND greasy hair before and this shampoo AND conditioner did literal wonders. i recommend it to everyone i know!
1 out of 5 stars
22 September, 2025Verified purchase
Made Hair Dry
Nope. Not for me. Made my hair dry. I am gray, so probably not a good choice for me. Will be returning.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello TsumTsummumu, thank you for reaching out about L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We are sorry to hear you did not get the results you had expected with this shampoo. We recommend trying our Elvive Hyaluron + Plump Hydrating Shampoo. This gently cleanses, instantly hydrates, and replumps dry hair for up to 72 hours without weigh down. For bouncy, shiny, free-flowing hair. We hope you give it a try and we will be sure to share your feedback with our team.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
My go to
This is my favorite shampoo.
1 out of 5 stars
20 July, 2025
originally posted on lorealparisusa.com
The Product formula has changed for the worse.
This used to be a good shampoo but the formula has changed. This "moisturizing" shampoo is actually drying my hair out. The consistency is very thin and the first time I used it, the shampoo just ran out of the tube I have used different types of Ever Pure shampoo and conditioner but I am switching to a new brand.
3 out of 5 stars
13 May, 2025Verified purchase
Wouldnt get again
I didn’t like this to be honest, it doesn’t smell great and I didn’t feel like it provided moisture
1 reply from L'OrealParisProductExpert team - 7 months ago
Hello Rere! We appreciate your candid feedback on the L'Oréal Paris EverPure Moisture Rosemary Oil Shampoo. We understand it fell short of your expectations regarding scent and moisturizing properties. Hair care product preferences are very individual, and experiences with scent can also be subjective. We value your input, and we'll share your comments with the relevant teams. If you're searching for alternative shampoos, consider exploring other options within the L'Oréal Paris Ever line. Reading reviews from other consumers with similar hair concerns can help you find a product that better addresses your needs.
1 out of 5 stars
23 April, 2025
originally posted on lorealparisusa.com
Disappointing new vegan formula - go back to cheap
Nee Vegan Formula: DO NOT WASTE YOUR MONEY. I have sensitive skin, used the original formula at least 12 years. My scalp never itched, I received compliments on texture and scent of my hair, including every time at the hair stylist. I used new Vegan formula a total 2 times (every other day), and scalp is crusty, itchy, just like with every cheap shampoo I stopped using 12+ years ago. VERY DISAPPOINTED and wasted hard-earned money with last purchase.
1 out of 5 stars
14 March, 2025
originally posted on lorealparisusa.com
Once great. Now one of the worst shampoos.
For several years this shampoo has been my go-to for reliability. Sometimes I alternate products but have consistently returned to this one. My most recent purchase is a huge disappointment. The shampoo is so thin that when I uncapped it in my usual manner it flowed out without me even squeezing the tube. In addition to this, the shampoo is not as effective as before. My hair is limp after using. Previously, the shampoo made my hair feel luxurious and gave it more body. I wish I'd read some of the reviews here before repurchasing.
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2025Verified purchase
Pureology dupe!
Bought this on a whim as new shampoo because the scent sounded nice and curls need moisture. Turns out it reminds me a lot of Pureology which is much more expensive, but smells and feels very similar! I’m so glad I tried something new and found a new option that’s salon quality but less money!
2 out of 5 stars
4 February, 2025
originally posted on lorealparisusa.com
No longer something I would recommend.
I have been using EverPure Moisture shampoo and conditioner for 10 years and have been happy with the results including the sun protection. With the new formulation, my straight hair does not style well and I have been having an itchy scalp. I am allergic to many fragrance formulations and have had a difficult time finding a shampoo/conditioner in the past. I really do not want to go through another hunt for products again, but it looks like at this point, it is my only solution for this problem unless you all have a different one to offer.
1 out of 5 stars
9 October, 2024
originally posted on lorealparisusa.com
Loreal Moisture hydrating. A 1
I have used the "old" formulation (solid red tops, not the pinkish new one) for over 10 years. This new formulation fo increase moisture is very disappointing Itleaves my hair somewhat lank and doesn't hold the style the way it used to. seems heavy. I have looked everywhere for the old formulation and can't find it. unfortunately will likely need to change shampoos and conditioner now. Note: this is only the second time in my life that I wrote a product review, which should show something!
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2024Verified purchase
Loreal shampoo
I have curly hair and this shampoo works well for my hair type. It's not too moisturizing where it flattens your hair curls but it's enough moisturizer to create soft hair. I have purchased this shampoo many times.
2 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2024Verified purchase
Gave me a rash? Perhaps?
Left my hair feeling clean and smelling good! Downside is I got a very bad rash/dermatitis on the back of my scalp down my neck. I only used the shampoo and conditioner for about a week, I’ve never been sensitive to shampoos or conditioner but I am sensitive to other scents and soaps. Nothing changed in my routine except this new shampoo and conditioner. I switched to a different one yesterday, my skin instantly became better and not red. It could’ve just been a me thing though!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about this. Please give us a call at at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
23 September, 2024
originally posted on lorealparisusa.com
Causing Itchy Scalp
I have used L'Oréal Shampoo for years and have never had any problems. I currently use EverPure Moisture Shampoo for Color treated Hair. For the last several months this shampoo has made my scalp itch really badly.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2024Verified purchase
Awful smell
These.. both the shampoo & conditioner smell horrible! Like a spoiled rotten chemical smell!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there, SVITT! Thank you for reaching out about our EverPure Moisture Rosemary Oil Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
16 August, 2024
originally posted on lorealparisusa.com
New formula is terrible
New formula DON'T buy! I've used this shampoo over 10 years and now this product has changed and it does not wash my hair like it used to.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2024Verified purchase
Not Good
I had high hopes for this shampoo because I heard good things about it but, it is soo runny. It leaves my hair feeling stiff and crunchy even after applying the conditioner. The smell is okay, and it does add little definition to my curls.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there, Maggie! We are so sorry to hear of your experience with our EverPure Moisture Rosemary Oil Shampoo. We appreciate you taking the time to reach out about our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
2 out of 5 stars
2 August, 2024
originally posted on lorealparisusa.com
Very unhappy with the change
I came here to say I am so unhappy that you changed the Ever Pure Frizz-Defy conditioner. I need to find another brand now. Ive been using this for so long. I.found 2 of the old conditioners, after these I cant buy this anymore. So broken hearted.
1 out of 5 stars
19 July, 2024
originally posted on lorealparisusa.com
Worst Shampoo
This shampoo is a disaster for Indian thick hair. My hair feels too greasy and heavy. My scalp never felt clean while using this product. I couldn’t do styling to my hair because of the greasy texture. Avoid this product at all cost
1 out of 5 stars
31 May, 2024
originally posted on lorealparisusa.com
horrible
I WANT THE OLD FORUMLA. this new one is horrible and this was my GO TO shampoo and conditioner. PLEASE PLEASE bring the old formula back