Sponsored
Olay Active Hydrating Skin Cream - 6 fl oz
$11.99 ($2.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- LONG-LASTING HYDRATION: Experience up to 48 hours of deep hydration with Olay's iconic Pink Beauty Fluid, designed to keep your skin feeling soft, smooth, and refreshed all day long.
- AGE-DEFYING MOISTURIZER: Combat the signs of aging with this non-greasy lotion that reduces the appearance of fine lines and wrinkles, leaving your skin looking youthful and radiant.
- LIGHTWEIGHT FORMULA: Enjoy a lightweight, fast-absorbing lotion that won't clog pores, making it perfect for daily use on all skin types, including sensitive and acne-prone skin.
- TRUSTED FOR DECADES: With over 60 years of proven results, millions of women worldwide trust Olay to soothe and hydrate their skin, making it a staple in their skincare routine.
- MONEY-BACK GUARANTEE: Try Olay risk-free with our satisfaction guarantee. If you're not completely satisfied, receive a full refund within 60 days of purchase via a prepaid card.
- CLASSIC BEAUTY ESSENTIAL: Rediscover the timeless elegance of Olay's Active Hydrating Lotion, a must-have for anyone seeking beautifully soft and nourished skin.
- PERFECT FOR ALL AGES: Whether you're looking to maintain your youthful glow or reduce signs of aging, Olay's Active Hydrating Moisturizing Lotion is your go-to solution for radiant skin.
Description
Unlock the secret to timeless beauty with Olay Active Hydrating Beauty Moisturizing Lotion. For over 60 years, this beloved Pink Beauty Fluid has been a trusted companion for women seeking radiant, hydrated skin. Infused with the power of long-lasting moisture, it works tirelessly to soothe dry skin, reduce fine lines, and unveil your natural glow.
Experience the magic of deep hydration that lasts up to 48 hours, wrapping your skin in a lightweight, non-greasy veil of comfort. Our advanced formula ensures your skin stays beautifully smooth and soft without the worry of clogged pores. Perfect for all skin types, this classic moisturizer is the ultimate addition to your daily routine.
Rediscover why millions have fallen in love with Olay's timeless elegance. Join the countless women worldwide who trust Olay to keep their skin looking youthful and luminous. Plus, with our satisfaction guarantee, you can try Olay risk-free. Not satisfied? Get your money back within 60 days of purchase with our hassle-free refund process.
Elevate your skincare regimen with Olay Active Hydrating Beauty Moisturizing Lotion-because you deserve nothing less than beautifully hydrated, glowing skin. Shop now and unlock your beauty's true potential!
Experience the magic of deep hydration that lasts up to 48 hours, wrapping your skin in a lightweight, non-greasy veil of comfort. Our advanced formula ensures your skin stays beautifully smooth and soft without the worry of clogged pores. Perfect for all skin types, this classic moisturizer is the ultimate addition to your daily routine.
Rediscover why millions have fallen in love with Olay's timeless elegance. Join the countless women worldwide who trust Olay to keep their skin looking youthful and luminous. Plus, with our satisfaction guarantee, you can try Olay risk-free. Not satisfied? Get your money back within 60 days of purchase with our hassle-free refund process.
Elevate your skincare regimen with Olay Active Hydrating Beauty Moisturizing Lotion-because you deserve nothing less than beautifully hydrated, glowing skin. Shop now and unlock your beauty's true potential!
Scent: Scented
Health Facts: Water-Based
Product Form: Lotion
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Moisturizing
Recommended Skin Type: Combination, Normal, Dry, Mature
Net weight: 6 fl oz (US)
Features: Moisturizing
TCIN: 11140749
UPC: 075609007460
Item Number (DPCI): 037-12-0316
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELLWITH WATERShipping details
Estimated ship dimensions: 1.73 inches length x 2.95 inches width x 5.55 inches height
Estimated ship weight: 0.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this for sensitive skin
submitted by eric - 1 month ago
A: No, this is not for sensitive skin. It is for normal to dry skin. We do have an Olay Active Hydrating Beauty Fluid Lightweight Lotion with Hyaluronic Acid for Sensitive skin available.
submitted byOlay - 12 days agoBrand expert
Q: Is this cream non-comedogenic?
submitted by Lina - 2 months ago
A: Yes, this product is non-comedogenic
submitted byOlay - 2 months agoBrand expert
Q: Will this lotion clog pores?
submitted by AI Shopping Assistant - 2 months ago
A: No, the lightweight lotion is designed not to clog pores.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this lotion suitable for oily skin types?
submitted by AI Shopping Assistant - 2 months ago
A: The lotion is recommended for combination, dry, normal, and mature skin types.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does this lotion have a fragrance?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the lotion is scented.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How long does the moisture last?
submitted by AI Shopping Assistant - 2 months ago
A: The moisture from the lotion lasts for 48 hours.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main purpose of this lotion?
submitted by AI Shopping Assistant - 2 months ago
A: The main purpose is to provide moisturizing, wrinkle reduction, and fine line reduction.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Hi, is there a reason why you guys add fragrance and red 40 to your formulas? do you have any other products that do not contain fragrance and red 40? Because im not comfortable using this on my skin?
submitted by Isabel - 6 months ago
A: We try to create features we think all of our consumers will love but we understand that everyone has their own preferences. We do offer a wide range of fragrance free facial products and to learn more about specific product's ingredients, we recommend visiting smartlabel.org.
submitted byOlay - 6 months agoBrand expert
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Guests are saying
This product has a long-standing reputation for providing hydration and softness to the skin, with many guests sharing their positive experiences over decades of use. However, recent changes in formula and scent have led to mixed feelings among guests, with some expressing disappointment. Despite this, many still appreciate its effectiveness in improving skin texture and reducing dryness, making it a staple in their skincare routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 542 reviews
Accurate Scent: 3.63 out of 5
Moisturizing: 3.6 out of 5
Reduces Fine Lines: 3.14 out of 5
Reduces Wrinkles: 3.29 out of 5
Smoothens Skin: 3.86 out of 5
59% would recommend
27 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2025Verified purchase
hyaluronic acid the worst new formula
Worst new formula added .. been using for 10+ years and I can’t anymore because the hyaluronic acid made me break out and gave me a rash , please bring the old formula back, no longer using this product
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
1 of the best
love the new enhanced formula, better moisture & still smells amazing! my mom & grandma have been using this face neck lotion for years, works great w serums and makeup.
2 out of 5 stars
14 December, 2025
originally posted on olay.com
Why the change???
I honestly didn't even notice the bottle was different so I know I'm not imaging this. Once I started breaking out, that's when I started to notice the packaging and formula was different. Please bring back the original formula
1 reply from Customer Care team - 7 days ago
Thank you for your feedback on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are sorry to hear about your experience. Your report is unexpected and we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Still, we do recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page to help our team learn more about your experience.
5 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Been using this since I was 15 now I only look 35
5 out of 5 stars
11 December, 2025Verified purchase
(no review title)
Been using this for many years. Great hydration.
1 out of 5 stars
8 December, 2025
originally posted on olay.com
Formula Change
So disappointed in the formula change - I used this product for 10+ years. Can't find a decent replacement and my skin is breaking out from the niacinamide. So sad!!
1 reply from Customer Care team - 13 days ago
Thank you for getting in touch about our Olay Active Hydrating Original Cream. You long term loyalty to our product has been more than appreciated and we'd like to express how upsetting it is learning of your recent experience. What you've shared has been so unexpected as we wanted nothing but the best for all of our consumers. We're glad you brought this to our attention and we'll be sure to have this addressed with our Health and Safety team and the rest of our Olay team. Please know that safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page.
1 out of 5 stars
6 December, 2025
originally posted on olay.com
Change it back please!!
This must have been changed by a Y chromosome! Why else would a tried and true and loved product be changed after so many decades? This new product is so disappointing and so irritating to my skin! Never again will I purchase this changed product.
1 reply from Customer Care team - 14 days ago
We appreciate you for getting in touch about our Olay Active Hydrating Original Beauty Fluid for Normal to Dry Skin. Your loyalty has been more than appreciated and we are very sorry to hear about your more recent experience. What you've shared has definitely been unexpected and we're glad you brought this to our attention. We tried our hardest to create features we believe our consumers would love but please know that this will be addressed with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we can better assist you.
1 out of 5 stars
4 December, 2025
originally posted on olay.com
Terrible new formula
Why did you mess with this? I can no longer use my favorite lotion after 20 years. Why did you add hyaluronic acid?? My skin cannot tolerate it in any product. So disappointed. Bye bye Olay unless you bring back what worked for so many years.
1 reply from Customer Care team - 18 days ago
Thank you for your feedback on Olay Active Hydrating Beauty Moisturizing Lotion. We appreciate your loyalty to our products. However, we are sorry to hear about your experience. Your report is unexpected and we will share your report with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page.
1 out of 5 stars
3 December, 2025Verified purchase
Terrible Packaging
This rating is for packaging. My items arrived in totally broken boxes. My shipping items lately have been very hit and miss.
1 reply from Olay team - 18 days ago
Thank you for reaching out. We are sorry to hear about your recent experience. Please feel free to call Target Customer Service at 1-800-440-0680 for further assistance.
1 out of 5 stars
2 December, 2025
originally posted on olay.com
Done with olay
Why do these companies insist on changing a tried and true formula? This new stuff is terrible for me. My skin absolutely hates hyaluronic acid. Unless they bring back the real original formula, I am done with olay. So sad.
1 reply from Customer Care team - 19 days ago
Thank you for your feedback on Olay Active Hydrating Beauty Moisturizing Lotion. We appreciate your loyalty to our products. However, we are sorry to hear if you experienced any sensitivity. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Still, we do recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to give us a call at (800) 285-5170 or email us through our Contact Us page.
1 out of 5 stars
2 December, 2025
originally posted on olay.com
Horrible!
4 generations of women have been using the original beauty fluid. We all have beautiful very young looking skin. We know it is the beauty fluid. Now that it has changed, we can't use it. I'm so disappointed. Don't change perfection!
1 reply from Customer Care team - 19 days ago
Thank you for your feedback on Olay Active Hydrating Beauty Moisturizing Lotion. We appreciate your loyalty to our products. However, we are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. Rest assured we will share your comments with the rest of the team. Please feel free to give us a call at (800) 285-5170 or email us through our Contact Us page to help our team learn more about your experience.
5 out of 5 stars
27 November, 2025Verified purchase
(no review title)
I have no dislikes
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025
Noooo!
I’ve been using this product every day and night for 30+ years and they just changed the formula! Why??? It was my favorite thing in life and now I have red blotches on my face and acne! And I’m 60 years old! I am so disappointed, I’m shaking while typing this review.
1 reply from Olay team - 28 days ago
Thank you for your feedback on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are saddened to hear about your recent experience. Your report is unexpected. We certainly expected you to get the same great benefits you always got with Olay Active Hydrating Original Beauty Fluid. Rest assured we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2025Verified purchase
No longer the original.
Sadly going to return, I don’t want my cream with hyaluronic acid… I wanted the original formula.
1 reply from Olay team - 1 month ago
Thank you for your feedback on Olay Active Hydrating Skin Cream. We are sorry to hear you were dissatisfied with your recent purchase. In August of 2025, Olay Active Hydrating Beauty Fluid Original Lotion Original was reformulated and renamed Olay Active Hydrating Original Beauty Fluid. Lightweight Lotion with Hyaluronic Acid. Please know when we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we’ll be sure to share your comments on this with the rest of our team. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page for further assistance.
1 out of 5 stars
17 November, 2025
originally posted on olay.com
Bring back original formula
I am sp disappointed in the formula change. I've been using this for years and now I'm unable to use this new formula without breaking out. Bring back the original formula.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Olay Active Hydrating Beauty Moisturizing Lotion. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page.
1 out of 5 stars
13 November, 2025
originally posted on olay.com
Used to be great
I have used the original pink beauty fluid for years, I have tried other products and always went back to the original. This new formula makes my face red and itchy. Please, please, please bring back the original formula
1 reply from Customer Care team - 1 month ago
We appreciate you for getting in touch about our Olay Active Hydrating Original Beauty Fluid. Your loyalty has been more than appreciated and we'd like to express our deepest apologies for your recent experience. What you've shared has been so unexpected and we can only imagine how frustrating this may have been for you. Please know that we will be handling this with our Health and Safety team as well as the rest of our Olay team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we may better assist you.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2025Verified purchase
RUINED A CLASSIC
COMPANY...... WHY?????? IVE BEEN USING THIS FOR DECADES WHY CHANGE THIS WHEN YOU HAVE OTHER PRODUCTS THAT CATER TO WOMEN THAT WANT OTHER PEPTIDES SILICONES ETC.
1 reply from Olay team - 1 month ago
Thank you so much for reaching out to Olay about our Active Hydrating Skin Cream. Please know that from time to time, we update and improve our products to bring you the newest innovations. We are so sorry to hear that you are disappointed with the changes we made. Please know that we truly intend to provide you with the same great results you have come to expect from the Olay brand, and we will be sure to share your comments with the rest of our team. We would love to speak with you regarding your experience to learn more about what happened and to help you find the best product for your needs. When you find the time, please give us a call at (800) 285-5170 or send us an email through the Contact Us page on our website.
1 out of 5 stars
30 October, 2025
originally posted on olay.com
Allergic reaction
I’m so incredibly shocked and disappointed in the change to the original formula. I’m having tons of irritation since using the new formula and I’m not going to use Okay products anymore. The original formula was a classic for a reason
1 out of 5 stars
16 October, 2025
originally posted on olay.com
Can we buy the old formula?
Have been using the original oil of Olay for well over a decade and the new formula causes burns and rashes - wish it had never changed! Can we still buy the old formula?
1 reply from Customer Care team - 2 months ago
Thank you for your review on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we appreciate your bringing it to our attention. Rest assured we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. I do apologize for any inconvenience, but the old formula is no longer available. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page to help our team learn more about your experience.
1 out of 5 stars
27 September, 2025
originally posted on olay.com
Ruined A Good Thing
I have been using this lotion for 30 years and never had a problem. You’ve now added hylauronic acid and ruined a perfectly good classic lotion. I now break out in a rash with this new version. Please bring back the original.
1 reply from Customer Care team - 3 months ago
Thank you for your feedback on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please give us a call at (800) 285-5170 or email us through our Contact Us page.