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SheaMoisture Raw Shea Butter Moisturizing Hair Mask
$10.99
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At a glance
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About this item
Highlights
- A HYDRATING TREAT Treat yourself to the ultimate deep hydration with SheaMoisture® Raw Shea Butter Deep Moisturizing Masque. Renew dry & damaged curls for a beautiful glow up.
- THICK HAIR HYDRATION BLEND Our deeply nourishing formula infused with Sea Kelp, Argan Oil and Raw Shea Butter seals in moisture for a healthy glow.
- THE ULTIMATE GLOW UP Watch dry and damaged curls get deeply hydrated and renewed with this thick curl treat. Unmask smooth, soft, healthy-looking curls that shine.
- FORMULA BENEFITS Seals in moistures for deep nourishment and a healthy glow
- SUSTAINABILITY MATTERS SheaMoisture® intentionally uses Fair Trade Shea Butter that is organic and sustainably sourced so you can feel good about choosing us.
- SAY YES TO CLEAN BEAUTY Here’s something you can say yes to – our formulas have NO parabens, NO phthalates, NO petrolatum, and NO mineral oils because NO one has time for nasty additives.
Description
You and your curls are in for a treat. SheaMoisture® Raw Shea Butter Deep Moisturizing Masque unmasks brand new curls, making those dry strands a distant memory. No more covering up and masking the damage done from styling—it’s time to unleash those bouncy, soft curls into the wild and let them live a little. More than a conditioner, this masque goes deep to deliver extra intense moisture to each and every strand. No matter how thick and dry your hair is, it’ll be left feeling hydrated and nourished. Think of it as the ultimate nourishing food for your hair, featuring our Thick Hair Hydration Blend that’s infused with Sea Kelp, Argan Oil and Raw Shea Butter to seal in more moisture for a healthy glow. Hair goes from dry & damaged to deeply hydrated & renewed. From brittle & frizzy to soft & smooth. From dead & dull to full of life. Go on and treat yourself and your hair to a moisturizing masking ritual that’ll make you feel good. And you can also feel good about choosing SheaMoisture® because we intentionally use Fair Trade Shea Butter that is organic and sustainably sourced with NO parabens, NO phthalates, NO petrolatum, and NO mineral oils.
Hair Type: Textured, All Hair Types
Health Facts: Sulfate-Free, Dye-Free, Formaldehyde-Free, Phthalate-Free, Propylparaben-Free, Contains Kelp, Formaldehyde Donor-Free, Butylparaben-Free, Aluminum-Free, Nonylphenol Ethoxylate Free, Sodium Lauryl Sulfate-Free, Contains Shea Butter, Paraben-Free, Silicone-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily, Weekly
Beauty Purpose: Deep Hydration, Damage Repair, Moisturizing
Net weight: 11.5 fl oz (US)
Battery: No Battery Used
TCIN: 12239778
UPC: 764302280248
Item Number (DPCI): 063-05-0958
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cetearyl alcohol, ricinus communis (castor) seed oil, glycerin (vegetable), butyrospermum parkii (shea) butter *(a), olea europaea (olive) fruit oil, behentrimonium chloride, brassica alcohol, stearamidopropyl dimethylamine, capryloyl glycerin/sebacic acid copolymer, argania spinosa (argan) kernel oil, macrocystis pyrifera (kelp) extract, trehalose, diheptyl succinate, brassicyl valinate esylate, polyquaternium-10, sodium chloride, lactic acid, calcium gluconate, sodium benzoate, triethyl citrate, caprylyl glycol, benzoic acid, fragrance (parfum). * certified organic ingredient. (a) fair trade ingredient.
Shipping details
Estimated ship dimensions: 2.91 inches length x 3.62 inches width x 3.74 inches height
Estimated ship weight: 0.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 3036 ratings
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Guests are saying
The SheaMoisture Raw Shea Butter Deep Moisturizing Hair Masque is a highly praised product for its ability to hydrate and rejuvenate dry, curly, or damaged hair. Guests appreciate its rich, creamy texture and natural ingredients, which include manuka honey and mafura oil. Many have noted significant improvements in hair softness, manageability, and shine after use. The pleasant scent and convenient packaging also enhance the overall experience, making it a favorite among those seeking effective hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1095 reviews
effectiveness: 3.56 out of 5
quality: 3.76 out of 5
value: 3.11 out of 5
64% would recommend
125 recommendations
2 out of 5 stars
2 October, 2025
originally posted on sheamoisture.com

BRING BACK OLD FORMULA (The 1w/ new label sucks!)
I’m writing this review to stress how disappointed I am w/ the new formula for Raw Shea Butter Deep Moisturizing Hair Masque. I ask you to please bring back the old formula. The new formula is watery and just not as good. I’m talking about the product w/ the new label. It doesn’t smell, feel or work the same. I’m very disappointed and now forced to seek out another DC to replace it. Being the new formula SUCKS!!!
3 out of 5 stars
25 August, 2025
originally posted on sheamoisture.com

Different than before
I’ve always loved this conditioner but my recent purchase is different from the others. It’s a different consistency, and unfortunately not as thick or moisturizing as it used to be. Bring back the old formula!
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
hair mask
super moisturizing! I have thick curly/wavy hair and it made my curls shiny and keeps my ends healthy
1 out of 5 stars
31 July, 2025
originally posted on sheamoisture.com

The worst!
Doesn't do anything for my hair! The worst product I ever bought.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2025Verified purchase
Heavy and feels like its stripping my hair
It feels heavy on my hair and I have curly type 4 too. I used it as a deep leave in mask after washing my hair and it was hard to detangle my hair and felt like it was drying it out instead of becoming smooth and conditioning. I don’t know if they changed the formula back as other reviewers said it changed and they noticed a difference but I won’t be buying this again. This isn’t a sponsored or promoted or influencer free gimmick like other paid reviews which is super annoying at this point because I bought this myself.
1 reply from SheaMoisture team - 8 months ago
We apologize for any inconvenience caused by our Raw Shea Butter Moisturizing Hair Mask. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50308257 so we can address your concerns promptly.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2025Verified purchase
A NO for tangly prone long hair
Love SheaMoisture and use some of their products lifelong - but this isn’t good for fine, long, tangly prone hair. Truly made my hair so heavy and tangly, so much time added post shower. So glad I used it all finally and will not ever repurchase. Seems thick and nice for someone with a different hair type!
1 reply from SheaMoisture team - 8 months ago
Thank you for sharing your thoughts with us. We're sorry to hear about your experience with our Raw Shea Butter Moisturizing Hair Mask. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50217766 so we can gather more details and assist you further.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2025Verified purchase
I am not in love...
I generally use a hair mask/cholesterol on a regular basis. I thought I would try a new product, so I purchased the Shea Moisture Raw Shea Butter Hair Mask. I am not in love with this product. Strengths: 1 Price is fair (about $13.00) as you do not need to use much with each application. 2 Has a nice creamy texture. 3 Does soften hair. (I do not have curly or kinky hair.) Drawbacks: 1 While it did soften my hair, it actually made it very limp by the end of the day. (Much more so than other masks I have used.) BTW, I wash my hair everyday. 2 I have noted since using it for a short while, my bathtub feels greasy and slippery. Not what I want! Makes it more likely that one might slip. 3 While I am not a chemist, it seems to have a lot of non-natural ingredients. Overall: This product does not work well for me, as I do have fairly fine hair. My largest concern was the how it made my hair so limp. However, it might work more effectively for someone with thicker and more luxurious hair.
1 reply from SheaMoisture team - 8 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 50201222.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2025Verified purchase
Love
This is my favorite hair mask ever, I will always have this in my bathroom. I have severely damaged hair that I am growing out and this is the only mask at this price point that makes my hair feel SO conditioned.
1 out of 5 stars
28 December, 2024
originally posted on sheamoisture.com

Bring the old formula back!
Please for the love of god bring the old formula back! This new one is awful
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2024Verified purchase
Works great
I could tell this deep conditioned My hair felt great after using in the shower. I added this to my hair wash routine
4 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2024Verified purchase
👍🏼
I bought this mask for my daughter since her hair has been feeling dry lately so we gave it a try today & her hair definitely feels softer than how it was before
1 out of 5 stars
25 May, 2024
originally posted on sheamoisture.com

i hated it.
this hair thing made my hair fluffy and wavy to straight and flat now my hair had been like this for 4 days now i’ve washed it out and it’s still flat do not recommend this product at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2024Verified purchase
Nope, just nope.
Terrible. Smells disgusting and does not work. It made my hair all frizzy and yucky.
1 reply from SheaMoisture team - 1 year ago
Thanks for sharing your experience with our Raw Shea Butter Moisturizing Hair Mask. We're sorry to hear the performance and smell wasn't for you. We’d like to hear more; please email us at support@sheamoisture.com with ref. ID: 47349682. Our team is waiting to assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2024Verified purchase
Great product
This works beautifully. My hair is so soft afterward!
5 out of 5 stars
13 April, 2024
originally posted on sheamoisture.com

Raw Shea Butter Deep Treatment Mas
Experienced alot of breakage due to dryness during the winter months. This mask is AMAZING! So thick and hydrating. I use the shampoo as well.
1 out of 5 stars
1 April, 2024
originally posted on sheamoisture.com

Didn't work for me
This product didn't work for my hair it changes my hair from the natural state that it was in from I use this product nothing work for my hair my hair gel don't work for my hair any more now I don't know what to do to get back my hair to how it was now its so fuzzy
1 reply from Sheamoisture Consumer Services team - 6 months ago
Hey there, we're really sorry to hear that you're not satisfied with our Raw Shea Butter Deep Moisturizing Hair Masque. We always aim to deliver products that our customers love, and it's disappointing to hear that this wasn't the case for you. I'd recommend you to get in touch with our support team at consumer.service@unilever.com. They'll be able to assist you further - please use the reference number 50993084 in your communication.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2024
Its AMAZING!
Okay first of all, I bought the “one time use” packet. It had so much product, and even for me with thick natural hair, I’ve used it about 3 times, and still have a lot more! About the effectiveness—what I received from the mask was great! I don’t have colored hair, so I’m not sure if it makes a difference or not, but the mask left my hair smooth and extremely soft. It worked great and left my hair detangled, after about 5 minutes of keeping it in and rinsing. (I washed my hair beforehand). Anyways, it was a great product and I’m excited to buy again!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2024Verified purchase
Leaves you red and burning!!
Used to use the deep treatment all the time. This time some got on my forehead and now it’s red, itchy, and burning and same as my ears. Don’t know what changed about this product as i’ve never had issues before but this is horrible.
1 reply from SheaMoisture team - 2 years ago
We're so sorry to hear you had this experience with our Raw Shea Butter Moisturizing Hair Mask. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at support@sheamoisture.com, and share ref ID: 46248080. We'll be waiting for your email!
4 out of 5 stars
13 January, 2024
originally posted on sheamoisture.com

Original Formula was way way way better!
I have been using this hair mask for about 10+ years as in I sleep with it once a week along with a bunch of essential and natural hair oils. I have naturally curly 3A hair. Most masks have a boatload of chemicals. That shea butter mask was the real deal as in the shea butter was so thick and the ingredients were real. I have been using the new formula and it's nowhere as hydrating or works as good as the original one. The original formula would have been a solid 5 star review. Yes it was greasier and thicker to apply, but it drenched my hair in moisture. This new formula is nowhere near as good and so I'm giving it 3 stars. I wish they would bring the original formula back. I'm not sure why companies keep asking for more money while giving you a lot less quality for it. It's very frustrating because there is literally no other hair mask I tried even the really high end ones that works as good as the original shea butter mask. I wish they would have left it alone. Please bring it back. I love the Shea Moisture brand overall and I think they are much more authentic than much more expensive brands I buy elsewhere. I just wish they would not have messed with my Shea butter mask product. Just don't touch it. The original was PERFECT!
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2024Verified purchase
Great deep conditioner
I love this deep conditioner, I will always purchase this product from now on!