Luxurious moisture for dry or damaged hair. Used by professionals. Advanced technology. Salon performance. Instantly locks in moisture. Vitamin E. For dry or damaged hair. Professional quality. Our philosophy. From our origins in salons, we have always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. Tresemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling everyday. Tresemme - professional, affordable. This Product: Delivers optimized hydration, targeting the driest areas, to instantly lock in moisture where your hair needs it most (When used with Tresemme Moisture Rich Conditioner vs. ordinary shampoo). Gentle enough for daily use, this advanced moisturizing system (Tresemme Moisture Rich Shampoo and conditioner) with vitamin E restores vibrancy and softness to dry, damaged hair. Your hair will be richly moisturized with a salon-healthy look and shine. For more salon secrets from our stylists go to tresemme.com. Contact us at www.tresemme.com. This product is not tested on animals. Intended only for distribution in the Americas. Made in USA.