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Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz
$5.49
In Stock
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At a glance
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About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Combination, Very Dry, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, isododecane, dimethicone, silica, methyl methacrylate crosspolymer, dimethicone/vinyl dimethicone crosspolymer, butylene glycol, decyl glucoside, phenoxyethanol, triethanolamine, 3-0-ethyl ascorbic acid, alumina, caprylyl glycol, carbomer, chlorphenesin, ethylhexylglycerin, hexylene glycol, hydroxyethylcellulose, polyacrylamide, c13-14 isoparaffin, laureth-7' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the main ingredient in the primer?
submitted by AI Shopping Assistant - 12 days ago
A: The main ingredient in the primer is white sapphire, which helps create a smooth, silky finish.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Does the primer help with fine lines and wrinkles?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, the primer helps fill in fine lines and wrinkles, creating a smoother appearance.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Is the primer suitable for all skin tones?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, the primer is designed to be used on all skin tones, providing a translucent finish.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Can this primer be used on sensitive skin?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, the primer is suitable for sensitive skin, as well as combination, very dry, acne-prone, oily, dry, and mature skin types.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What is the beauty purpose of this primer?
submitted by AI Shopping Assistant - 12 days ago
A: The beauty purpose of this primer is smoothing, helping to minimize pores and even out skin tone.
submitted byAI Shopping Assistant - 12 days agoAi generated
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Guests are saying
This primer is a favorite among guests for its ability to keep skin matte throughout the day, making it ideal for those with oily or combination skin. Its lightweight texture allows for easy application and smooth blending with foundation. Many guests appreciate its affordability and effectiveness in minimizing pores and controlling shine. However, some guests experienced breakouts or found it less effective with certain foundations, so it's best to test it based on individual skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1643 reviews
easy to apply: 4.28 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.74 out of 5
quality: 3.83 out of 5
value: 3.76 out of 5
58% would recommend
31 recommendations
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Budget Friendly
Obsessed with this primer! 😍 The Wet n Wild Photo Focus Matte Primer – Partners in Crime keeps my makeup smooth, shine-free, and long-lasting all day! 💪✨ It blurs pores, controls oil, and gives that soft matte finish without feeling heavy. Perfect for anyone with oily or combo skin it’s budget-friendly but performs like a high-end product! 💅🔥 #WetnWildBeauty #PhotoFocusPrimer #PartnersInCrime #MakeupMustHave #MatteFinish #InfluensterReview
2 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Brown
I didnt like it
it became very flakey when I tried to use it. almost like school glue. I didn't like it
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Great simple and affordable option.
Wet N Wild is a top contender when it comes to affordable cosmetics and this primer is no exception. A great base layer to keep your makeup in place all day, scent less and gentle on your skin. Can’t beat that deal!
5 out of 5 stars
5 October, 2025
originally posted on influenster.com
Lightweight, affordable primer that keeps skin mat
The Wet n Wild Photo Focus Matte Face Primer is a great affordable option for oily or combination skin. It smooths out texture and minimizes pores, helping foundation glide on evenly and stay matte for hours. I like that it feels lightweight and doesn’t have a strong scent. The packaging is simple but practical, and a little goes a long way — definitely worth the price!
4 out of 5 stars
3 October, 2025
originally posted on influenster.com
Would purchase again!
I had a good experience with this product. I didn’t feel like it had a smell. It went on really smoothly as well. I took one star away only because it would kind of flake off when I used makeup over it. But it was ok when you put JUST the right amount on
5 out of 5 stars
3 October, 2025
originally posted on influenster.com
Love
I love Wet-N-Wild products it works really well. Great price in. It has a great last long product makes my makeup stay on long. I would rate this a 10 out of 10 for sure.
5 out of 5 stars
2 October, 2025
originally posted on influenster.com
So good!
This product really gives you the perfect matte face! It works amazing and have bought multiple bottles of it. Definitely worth giving it a shot!
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Matte and blurred
I love this primer ! I had super oily skin and this is one of the primers that helped combat my oily skin . It made my foundation glide on so smoothly and look blurred . It helped with the longevity of my makeup aswell .
4 out of 5 stars
18 September, 2025
originally posted on influenster.com
No "dewy" skin for me, matte or nothing! 🩵
This will keep you matte ALL DAY. By itself, mixed with makeup or under makeup it keeps your skin shine-free, even if you use a small amount. The thing is, it broke me out. 🙁 It happens with primer very often, but that's just my small warning. Otherwise, total repurchase material!
5 out of 5 stars
12 September, 2025
originally posted on influenster.com
Brilliant
The texture is grate. Packaging is perfect. Grate coverage. The scent is brilliant. Would highly recommend and would definitely buy again, best I've used.
3 out of 5 stars
7 September, 2025
originally posted on influenster.com
Súper Good
I’ve been using this primer for a while now, and it really makes a difference in how my makeup wears throughout the day. The texture is lightweight and smooth, so it applies easily without feeling greasy or heavy. It creates a nice, even base that helps foundation glide on effortlessly and blend more evenly.
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
great but…
this is my favorite everyday primer! I use it for all of my matte looks and it stays all day. I like to use it for basically any look I do for the day when it’s not dewy. tried it dewy and it became cakey. but otherwise, it’s amazing!
5 out of 5 stars
22 August, 2025
originally posted on influenster.com
Great matte finish
This primer left my face looking matte in the best way possible. It afforded extra coverage to help my skin look its absolute best. Definitely worth trying
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Would buy again!!
The finish is amazing, I has great coverage and keeps your makeup lasting long. The packaging is nice and simple, easy to travel with. The texture is thick and sticky, and I didn’t really have a scent.
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Show-Stopping
Smells amazing! Very similar to the MAC primer. Full coverage with a smooth texture and a long lasting finish! Packaging is small and convenient to carry with you at all times!
5 out of 5 stars
19 August, 2025
originally posted on influenster.com
Must use !
Love this primer ! Makes my face feel so good and has great coverage of my red blemishes. The scent is great as well . The package is perfect and compact. Works well with other foundations as well .
1 out of 5 stars
2 August, 2025
originally posted on influenster.com
Doesn’t sit well on the face
For starters I very much disliked the packaging as the product would just squirt or flow out. The scent reminded me of school glue in a way and the way it sat on my face was horrendous. It separated horribly.
4 out of 5 stars
28 July, 2025
originally posted on influenster.com
Good!
This was a nice primer for the price. When I wear makeup, I tend to become oily pretty fast, so I have been looking for a good mattifying primer. This is a smooth cream that dries down very fast! I had to use a larger amount of primer than I first thought because as I was putting it on, it was drying. That being said, it did not last very long for me. I was good for about 2.5-3 hours before I could see my face becoming a little oily. BUT it is very affordable and an oil blotter worked fine for upkeep!
5 out of 5 stars
26 July, 2025
originally posted on influenster.com
Love the primer
*Wet n Wild Photo Focus Matte Primer * I'm obsessed with this primer! As someone with oily skin, I've struggled to find a product that controls shine without drying out my skin. The Wet n Wild Photo Focus Matte Primer is a game-changer! *Verdict* This primer is a must-have for anyone with oily skin. It's easy to apply, long-lasting, and affordable. I've noticed a significant difference in my skin's appearance and makeup wear. Highly recommend!
5 out of 5 stars
23 July, 2025
originally posted on influenster.com
Yes Yes YWS
girl gets primer our there period the coverage the texture everything about this gives you a flawless finish the packaging is aesthetic pleasing