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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black brown mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117721
UPC: 071249343272
Item Number (DPCI): 052-04-0268
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g787980, aqua/water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba / beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b1953421/1

Shipping details

Estimated ship dimensions: 7 inches length x 2.7 inches width x 1.08 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 5509 reviews
64% would recommend
838 recommendations
easy to remove: 3.85 out of 5
value: 3.75 out of 5
quality: 3.76 out of 5
long lasting: 4.05 out of 5
easy to apply: 4.07 out of 5

Listen to Your Customers

1 out of 5 stars
theobvious - 7 days ago
originally posted on lorealparisusa.com
Loreal, please listen to your customers about how disappointing this mascara has been. A formula change is desperately needed and this includes the waterproof version. Please make Lash Paradise great again because everyone has been tossing in the garbage.
1 reply from L'Oreal Paris team - 5 days ago
Hello theobvious! Thank you for sharing your feedback and we are very sorry you did not end up liking our Voluminous Lash Paradise Washable Mascara. We apologize for any confusion but this mascara is available in waterproof. Hope this helps!
Did you find this review helpful?

Personal info

  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Dissapointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Za - 7 days ago, Verified purchaser
    New formula sucks, it weighs my lashes down.
    1 reply from L'OrealParisProductExpert team - 5 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and it seems heavy. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • The best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    ShannonW - 9 days ago
    my go-to mascara! I always go back
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Used once and threw it away

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    EJ - 11 days ago, Verified purchaser
    This mascara not only clumped beyond anything I’ve had before but it was heavy and a bunch of eyelashes fell out when removing it. This is an awful formula.
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara in the waterproof black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 2 out of 5
    quality: 1 out of 5
    long lasting: 3 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Not Paradise

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Krome - 11 days ago, Verified purchaser
    I really do not like the L'Oreal Voluminous Paradise mascara. It's very clumpy and not smooth, even brand new. I often have to clean up the thick spots. I used an Ulta mascara last and it was much better.
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara in the 202 Black Brown shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping . We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    Did you find this review helpful?

    Worst change to my go to

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ct - 13 days ago
    Worst change ever- clumpy, hard to remove and lose lashes
    1 reply from L'OrealParisProductExpert team - 12 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected and had clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    value: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

    not a fan

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    S06060 - 14 days ago
    Gets too clumpy too fast
    1 reply from L'OrealParisProductExpert team - 12 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected and you had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 3 out of 5
    easy to remove: 3 out of 5
    easy to apply: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Clumpy mess

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    ravens - 14 days ago, Verified purchaser
    For me, this mascara is clumpy and creates a mess. It has chunks that flake off of the tube. The brush is way too fat to get into my lower lashes and the sides. Worst mascara I've ever tried.
    1 reply from L'OrealParisProductExpert team - 12 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise. We are sad to hear that you did not see the results you expected and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Dry and clumpy

    1 out of 5 stars
    - 19 days ago
    originally posted on lorealparisusa.com
    Worst mascara I have ever purchased. I can’t wear it all day because it dries and the little clumps fall and irritate my eyes. I like their red and white fiber mascara better.
    1 reply from Mugler team - 16 days ago
    Hello Ad789. We are sorry to hear about the experience you had with the Lash Paradise Washable Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and provide the reference #33072261. Looking forward to speaking with you.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • I like this mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    NOC - 24 days ago, Verified purchaser
    I started using this mascara not too long ago. I decided to give it a try after I seen my daughter using it and I really liked it. It doesn’t clump up and it gives me lashes length to and volume.
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Blackheads
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Meh

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    - 1 month ago, Verified purchaser
    This added volume but no length to my lashes. They look pretty silly actually. I don't use makeup. I only ever wear the occasional mascara. I usually get the telescopic mascara in waterproof but wanted to try something new. I'll be going back to my old faithful.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello there! Thank you for sharing your feedback on our Voluminous Lash Paradise Mascara shade 204 Waterproof Blackest Black! We apologize this mascara did not provide you with the results in which you expected. Your feedback is very important to us as we are always looking for ways to improve. We will share these comments with our team and we wish you great success with our products in the future!
    Did you find this review helpful?

    Solid clump

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Bonnie - 1 month ago, Verified purchaser
    This is probably the worst mascara I’ve ever had. It should be called short and stumpy. The brush is so poorly made it just kind of clumps!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara, and that you had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • in the trash it goes...

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    princess leopard print - 1 month ago
    absolutely awful. it used to be a favorite, but it has changed substantially. used once and it’s so bad it’s going to the landfill.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to remove: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Black
  • Skin tone:
    Light
  • Eye color:
    Brown
  • DO NOT BUY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    i do not recommend - 1 month ago
    CONTAINS YELLOW 5 AND PFAs!! CAUSES SKIN DISCOLORATION AND LUNG OVERFLOWS!!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for reaching out to us about the ingredients in the Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists, and physicians. We hope this information is helpful if you have any questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET. If you would like more information regarding this subject, you will find complete information at www.cosmeticsinfo.org. This website contains safety information about cosmetic products, their ingredients, and how they are tested and regulated.
    quality: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Made my skin irritated

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Calimama - 1 month ago, Verified purchaser
    This L’Oreal Paris Voluminous Lash Paradise Mascara gave my eye lids redness. My skin around eye area are dried out and itchy…. I wish I could return this item. I don’t know why I even tried this. Such a disappointment. I should have kept using my usual Colorpop and/or Lancôme mascara.
    value: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

    Wish I hadn’t bought it

    1 out of 5 stars
    - 2 months ago
    originally posted on lorealparisusa.com
    Usually buy Voluminous but decided to try something different. Big mistake very clumpy. Not impressed
    1 reply from Consumer Care Center team - 2 months ago
    Hello there! Thanks for reaching out and sharing your experience with our Voluminous Lash Paradise Washable Mascara. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    Did you find this review helpful?

    Eye lashes falling out

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Trose - 2 months ago, Verified purchaser
    Never had an issue with mascara like this one. Making my eye lashes fall out!!!
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Washable Mascara. We are sad to hear that you did not see the results you expected with this mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    1 guest found this review helpful. Did you?

    Lash Paradise Awful

    1 out of 5 stars
    Chloe - 2 months ago
    originally posted on lorealparisusa.com
    This was the worst mascara I have ever tried. It is thick and clumps on my eyelashes, and the brush also is not good.
    1 reply from Consumer Care Center team - 2 months ago
    Hello! Please accept our sincerest apologies with our Voluminous Lash Paradise Washable Mascara. As consumers ourselves we understand how frustrating it can be to not get the results you are looking for. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #32506451. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Eye color:
    Green
  • Skin concern:
    Redness,
    Sensitivity
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • eh

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    addi - 2 months ago, Verified purchaser
    this mascara is okay but u have to be so careful with it because of how easily it clumps
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara in the 201 black shade. We are sad to hear that you did not see the results you expected with this mascara and you had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    quality: 5 out of 5
    value: 4 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    easy to apply: 3 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Skin type:
    Combination
  • Not easy to remove

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Happy Bear - 2 months ago, Verified purchaser
    It’s a nice mascara but removing it is not so much. Have to pass on this one. It may work for you though.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for reaching out to us about the Volumnous Lash Paradise Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a oil free moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you give this a try and the mascara again as well.
    easy to apply: 5 out of 5
    value: 2 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

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