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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Lash Paradise Mascara - 203 Waterproof Black - 0.25 fl oz: Thickening, Lengthening, Volumizing


FormatWaterproof
Color203 Waterproof Black
  • 203 Waterproof Black
  • 204 Waterproof Blackest Black

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening, Volumizing
Net weight: .25 fl oz (US)
Features: Conditioning, Smudgeproof, Non-Flaking, Built-In Brush, Non-Clumping, Waterproof
TCIN: 52117734
UPC: 071249343319
Item Number (DPCI): 052-04-0272
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g787979, isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate-vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, panthenol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil code #b195341/1

Shipping details

Estimated ship dimensions: 0.84 inches length x 2.69 inches width x 7.02 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 7 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 6 years ago
    Target staff support
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 3 years ago

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 3 years ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: I find it very difficult to remove in fact I thought I had purchased waterproof but it wasn’t. I like the mascara and had to buy a mascara remover to get it off. Neither soap and water not micellar water removed it. I won’t purchase it again. Also I don’t think it’s cruelty free!

    submitted byNancy - 6 months ago

Q: What is black brown mascara? What color is it?

submitted by Debra - 3 years ago
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 4 years ago
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 5 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 5 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 7 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 7 years ago
    Brand expert
  • A: Could you tape the wand?

    submitted byford2m - 5 years ago

Q: Whats the darkest shade ?

submitted by keke - 8 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Does the Latte a brown have carmine on it?

submitted by Angry customer - 1 year ago
  • A: Hi there! Thank you for reaching out about our Voluminous Lash Paradise Mascara in the shade Latte Brown. You can find the full ingredient list on the website as well as on the packaging of the products. We also encourage you to visit cosmeticsinfo.org for further information on ingredients! Except for active ingredients, we unfortunately cannot verify the amount of each ingredient in the products.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Cat - 2 years ago
  • A: Hi there Cat! Thank you for reaching out to us about the Volumious Lash Paradise. This mascara does not claim to be a tubing mascara, this is a longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Is it safe for my 14 year old to use this?

submitted by SSmom - 2 years ago
  • A: Hello SSmom! Thank you for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. Unless specifically labeled for use on children, our products are not formulated for or tested for use on children. Our children’s products are not tested on children under the age of 3 years except those labeled as baby products. Please check with your child's pediatrician if you have questions about the use of a specific product. In accordance with US Consumer Product Safety Commission’s definition, we consider a child to be 12 years old and under. We hope this information helps!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while being easy to apply. The formula is noted for its smooth application and long-lasting wear, making it suitable for all-day use. However, some guests have experienced issues with clumping and the oversized brush, which can make application tricky. Overall, it remains a popular choice for those seeking a reliable mascara that enhances their lashes beautifully.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6643 reviews
    easy to apply: 4.03 out of 5
    easy to remove: 3.87 out of 5
    long lasting: 4.02 out of 5
    quality: 3.71 out of 5
    value: 3.71 out of 5
    63% would recommend
    975 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 March, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Brown

    (no review title)

    Adds so much volume, just as good as any high end volumizing mascara. Also, it doesn't flake.
    Ragged
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Clumpy lashes

    Big brush, thick bristles, thick formula, and causes clumpy lashes. Do not like!
    petalcore39
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 March, 2026

    Tar-like substance

    pulled out the wand and it looked like the bristles were covered in tar. Could not even apply to lashes. It was gross. Terrible.
    IdleIcer
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026Verified purchase
    • Hair color: Blonde
    • Skin concern: Aging
    • Skin tone: Light
    • Eye color: Blue
    • Skin type: Normal

    (no review title)

    I have used the Lancôme big mousier for years. I think I like this better!
    Sandy
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 March, 2026Verified purchase
    • Eye color: Brown
    • Skin type: Combination
    • Hair color: Brunette
    • Skin tone: Light

    Ended up in the emergency room.

    Literally gooey and clumpy like everyone else is saying. It landed me in the emergency room with cosmetic conjutivitis they had to dig in my eye to take this crap out and wash my out with saline syringes. This stuff stuck in the back of my eye was the worst pain and freaked me the heck out. The Dr thought I had lash glue in my eye!!! Nope just this mascara.
    1 reply from L'OrealParisProductExpert team - 22 days ago
    Hello there. We are very sorry to hear about your experience with our Voluminous Lash Paradise Mascara. We would like to speak to you immediately about this. We kindly ask that you give us a call at our Consumer Care Center at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. It would be helpful if you had the product with you when you call. We look forward to speaking with you!
    TERRIBLE
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Green
    • Hair color: Blonde
    • Skin tone: Light
    • Skin concern: Redness, Aging, Dullness

    (no review title)

    Have been using this mascara for years and it’s my OG Go to!!!
    Elizabeth
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 February, 2026
    originally posted on lorealparisusa.com
    Image

    Transfers and clumpy

    Thick, clumpy, and transfers onto my eyelids. They obviously changed the formula.
    1 reply from LeCare team - 1 month ago
    Hello! We truly value your longtime support and are so sorry to hear that your recent experience with our Voluminous Lash Paradise Waterproof Mascara has not met your expectations. While we have recently updated our packaging to a sleeker, more modern look, we want to assure you that the beloved waterproof formula remains the same. We understand how frustrating it is when a product feels thick or transfers, and we have shared your specific feedback regarding the clumping and smudging directly with our product development team for their consideration. We hope you find a new favorite lash look by taking our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k
    Kelb
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase
    • Skin tone: Light
    • Eye color: Hazel
    • Skin concern: Pores, Aging, Cuticles
    • Skin type: Combination
    • Hair color: Brunette

    Love it

    Love this mascara
    Morgan
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Sensitivity
    • Hair color: Black
    • Eye color: Brown

    Fav Mascara

    This is my favorite mascara. I have sensitive eyes so I can't use any mascara. I use this one and an Essence one. They are the only 2 that do not irritate my eyes. Blackest Black gives that dark look. Stays on all day from 8:30am-8pm no smudge and does not flake off. I always get asked what mascara do you use because it makes my eyelashes look so long and dark.
    JOCELYN
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 February, 2026Verified purchase
    • Skin type: Normal
    • Eye color: Brown
    • Skin tone: Medium
    • Hair color: Brunette

    Didn't Work for Me

    I usually use the Maybelline Sky High (true brown) and somehow got mixed up and ordered this instead (latte brown). I decided to try it and didn’t love it. I have brown eyes and medium length eyelashes, but very thin. It didn’t do anything for length or volume for me. Will be going back to using Maybelline.
    SLange
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown

    Have they changed the formula?

    I’ve been using this for a few years and recently have noticed that the last few I have gotten have become so gloppy shortly after buying. I’m talking like only after a few uses. I have had to buy several in a short period of time because it they are a chunky, dry mess so quickly. Has something changed? It was never like this before. It’s a shame because it used to be so nice and go on so well. I loved how thick it made my lashes look.
    Staci
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    4 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Blonde
    • Eye color: Grey

    (no review title)

    Love how it makes my lashes look!
    Natalie
    Did you find this review helpful?
    3 out of 5 stars
    4 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry

    Good mascara but doesnt last all day

    I have been using this mascara for years. It always lasted all day. Now the last few I bought smear by the evening time.
    Michele
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    Gloppy

    The title to my review says it all. This stuff is so gloppy. I had to throw it away.
    Alli
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Brown

    (no review title)

    Makes your eyelashes look long and full. Lasts all day
    Works well
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 January, 2026Verified purchase

    Black Lash Glue

    Basically lash glue. So clumpy and then impossible to take off
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello RH! We are sorry to hear that the Lash Paradise Mascara felt too thick and was difficult to remove. This formula is specifically designed to provide intense volume and length with a rich, creamy consistency, which some find gives a lush, full-lash look. If the formula feels a bit too heavy or "glue-like," we suggest wiping the wand slightly on the edge of the tube before your first application to ensure a lighter, more controlled distribution of the product. Regarding removal, because Lash Paradise is formulated for high-impact durability, it often requires more than just a standard facial cleanser. For a gentle and effective removal, we recommend using a bi-phase makeup remover or an oil-based cleanser. Saturating a cotton pad and holding it against your closed eye for thirty seconds before wiping will allow the formula to dissolve, protecting your lashes from any harsh rubbing or tugging. Your feedback is very important to us as it helps us refine the application and removal experience for our most popular mascaras.
    RH
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2026Verified purchase
    • Skin tone: Light

    It applies easily and stays on for most og my day even my eye rubbing.

    Perfect Shade of Brown
    Erin G
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Light
    • Skin concern: Redness
    • Hair color: Black

    Best mascara

    Love the product and how nice and long my eyelashes look ! My all time favorite!
    Mnde
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    love it

    love the volume and no smudge make sure you get waterproof😍
    Veronica
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2026Verified purchase

    Smudge free

    I have been using this mascara for years. I have oily skin and it doesn't smudge on my eye lids or under my eyes, which happens with other mascaras. It also applies nicely and keeps my lashes separated.
    TfromCLE
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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