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L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Volumizing And Lengthening Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara; soft wavy mascara brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

L'Oreal Paris presents Voluminous Lash Paradise Primer, a pink-tinted mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning pink primer formula, infused with rose oil, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara. 99 percent natural origin ingredient white primer formula, formulated with chamomile extract and vitamin E provides a caring feel for all day comfort.

Packaging May Vary, what you receive may not be what is reflected on site.

Use before mascara. Glide brush from lash base to lash tip, allow primer to dry before applying mascara on top. Tested under ophthalmological control. suitable for sensitive eyes. Suitable for contact lens wearers.

To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .27 fl oz (US)
Features: Non-Clumping
TCIN: 75557801
UPC: 071249376331
Item Number (DPCI): 052-04-5323
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g2004233, aqua / water, polybutene, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, steareth-2, cetyl alcohol, alcohol denat., phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, panthenol, ethylenediamine/stearyl dimer dilinoleate copolymer, caprylyl glycol, hydrogenated jojoba oil, hydrogenated palm oil, 2-oleamido-1,3-octadecanediol, disodium edta, bht, fragrance, rosa canina fruit oil, stearyl alcohol, myristyl alcohol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, propyl gallate, citric acid, [+/- may contain ci 75470 / carmine], f.i.l.# b220401/1

Shipping details

Estimated ship dimensions: 0.94 inches length x 2.52 inches width x 7.01 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, APO/FPO, Virgin Islands, U.S., United States Minor Outlying Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this actually PINK? I have this and it comes out white. Same container as pictured. Why would it be pink if you put mascara over it anyway?

submitted by Shoptilyadrop - 3 years ago
  • A: Hi Shoptilyadrop, Thank you for inquiring about L'Oreal Paris Voluminous Lash Paradise Mascara Primer is pink because it's infused with rose oil.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: What is shown in the 4th picture. The thin tip on a black base? I just discovered the telescopic mascara, and I'm so happy to have found a thin brush for mascara, but I'm wondering what this is.

submitted by kathi - 4 years ago
  • A: Hi kathi! The applicator is similar to that of the Lineur Intense Felt Tip Liquid Eyeliner. We hope you check this out!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: How does this compare to the regular L'Oreal white primer (Voluminous Primer 300 Primer)? https://www.target.com/p/l-oreal-paris-voluminous-primer-300-primer-24-fl-oz/-/A-50442502

submitted by Tarzhay - 5 years ago
  • A: Hi there! This is a great primer. We hope you check it out!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: Will this help to make my mascara stay on longer? I use waterproof Lash Paradise mascara, but it doesn't seem to last well on my lashes.

submitted by Mary - 6 years ago
  • A: Hi there! Thank you for contacting L'Oréal Paris. To answer your question, Lash Paradise™ Mascara Primer/Base is a pink-tinted mascara primer that creates voluminous, thick eyelashes look while enhancing mascara wear. With a conditioning lash primer formula, infused with rose oil it helps adhere mascara to lashes for enhanced mascara wear! We hope you give this product a try!

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert
4.3 out of 5 stars with 920 reviews
64% would recommend
42 recommendations
quality: 3.74 out of 5
long lasting: 4.3 out of 5
easy to remove: 4.36 out of 5
value: 3.63 out of 5
easy to apply: 4.51 out of 5

Changed formula not for the better! :

1 out of 5 stars
Thumbs down graphic, would not recommend
Michelle - 1 month ago, Verified purchaser
They changed the formula! Since the new packaging the formula has changed also. It doesn’t do anything! The old formula was amazing! Huge difference!! I will have to find a new primer now. So disappointed!! I loved the old one.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradse Mascara Primer, in the Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
3 guests found this review helpful. Did you?

Personal info

  • Skin type:
    Oily,
    Combination,
    Dry,
    Normal
  • Hair color:
    Black
  • Eye color:
    Brown
  • Na

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tiffany - 2 months ago, Verified purchaser
    Love it! For a bold longer lash.
    Did you find this review helpful?

    We miss the old formula!

    1 out of 5 stars
    Lisa - 2 months ago
    originally posted on lorealparisusa.com
    The old formula was the absolute best! Please bring it back this new one is drying and has no effect on lashes. The old one was beautiful and loved by many for years. If it isn't broken don't fix it. Now I need to find a new primer.
    1 reply from Consumer Care Center team - 2 months ago
    Hello Lisa! Thank you for sharing your feedback about our Voluminous Lash Paradise Mascara Primer Base and we apologize that you were disappointed with the results. The product now has a new technology. It is a cleaner version with continuous moisturizing benefits! We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance!
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Hair color:
    Red
  • Eye color:
    Blue
  • Not worth it

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Brooke - 2 months ago
    This does absolutely nothing for my lashes. The formula is too thick and weighs my lashes down.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and that the formula seems to thick for you. We thank you for your feedback and we will share this information with our production teams. We hope that you will continue to explore our products in the future.
    quality: 2 out of 5
    value: 2 out of 5
    long lasting: 3 out of 5
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    No to new formula

    2 out of 5 stars
    Lucys mom - 2 months ago
    originally posted on lorealparisusa.com
    I loved the old formula( pink tube) and used it for years— often had people ask me about my mascara. I do not like the new formula and unfortunately will have to switch to a different mascara now. PLEASE bring back the old formula!!!
    4 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Light
  • Skin concern:
    Aging
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Totally ruined a good thing!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    AM - 2 months ago, Verified purchaser
    New formula is not as good as the old. Does not help with length whatsoever. Why do they always change the good stuff?!?! This had been my go to for YEARS and now such a disappointment.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Primer in the Millennial Pink shade. We are sad to hear that you did not get the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    value: 1 out of 5
    easy to apply: 3 out of 5
    quality: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    1 guest found this review helpful. Did you?

    So-so lash primer

    4 out of 5 stars
    Thumbs down graphic, would not recommend
    Sara - 3 months ago, Verified purchaser
    I had run out of my usual Lancome lash primer and decided to try this cheaper version. So far I've not been overly impressed with this lash primer as it doesn't seem to do much for my lashes or help maximize my mascara like my other Lancome primer does.
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Aging,
    Pores
  • Hair color:
    Blonde
  • Eye color:
    Grey
  • Awesome, available mascara primer- gave 4 stars bc I think their Voluminous is 5 stars

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Beliza198 - 3 months ago, Verified purchaser
    This review is for the L'Oreal Lash Paradise Voluminous Mascara Primer (Light pink shade) but the item photo looks like the white L'Oreal Voluminous Primer w/ the Lash Paradise name- either way they are two of the best non- prestige mascara primers on the market. I use one or both nearly every day before applying my mascaras to get good length, volume and separation. The key is not letting the layers dry completely in between each application but not applying too quickly either or product will clump.
    1 guest found this review helpful. Did you?

    Yes! Best Primer Ever

    5 out of 5 stars
    Nat - 3 months ago
    originally posted on lorealparisusa.com
    [This review was collected as part of a promotion.] I really liked this primer and it's possibly the best I've tried for longer and luscious lashes. This primer works perfectly on my eyelashes and it makes them look fuller and longer. I've used it with my Lash Paradise mascara and it's a great addition to my makeup routine.
    Did you find this review helpful?

    Yes! Best Primer Ever

    5 out of 5 stars
    Nat - 3 months ago
    This reviewer received a free sample of this item
    I really liked this primer and it's possibly the best I've tried for longer and luscious lashes. This primer works perfectly on my eyelashes and it makes them look fuller and longer. I've used it with my Lash Paradise mascara and it's a great addition to my makeup routine.
    Did you find this review helpful?

    Bring back the old formula!

    1 out of 5 stars
    kkeller5704 - 3 months ago
    originally posted on lorealparisusa.com
    I bought this primer on a whim sometime in 2023 and fell in love. I was so happy to have found an affordable product that I could buy for years to come. My first tube ran out so I bought my second. I noticed the packaging had changed, but then quickly realized the formula had also changed. I used it a handful of times, giving it a fair chance, hoping it would get better and I have continually been disappointed by the results. The new formula is terrible. It's clumpy, weighs my lashed down terribly, and does not help to create any volume or length on my lashes. If it's not broken, don't fix it. Please listen to your consumers and bring back the old formula!!
    1 reply from Consumer Care Center team - 3 months ago
    Hello kkeller5704! We are so sorry to hear that our Voluminous Lash Paradise Mascara Primer Base did not leave you with the results in which you were expecting. We understand how frustrating that can be. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing. We hope you are able to use our products with great satisfaction in the future.
    1 guest found this review helpful. Did you?

    New formula is not good!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Katieeee - 3 months ago
    I bought my first tube and I LOVED this primer when it was the millenial pink color. I bought another tube and noticed the packaging had changed and quickly realized the formula also changed and it is absolutely terrible. I used it a couple times to give it a chance and I was continually disspaointed with my results. Will not be purchasing again unless they go back to the old formula. Don't fix it if it's not broken.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi there! Thank you for reaching out to us about the Voluminous Lash Paradise Mascara Primer in the Millennial Pink shade. We are sorry to hear that you did not like the results you had when using this primer. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    1 guest found this review helpful. Did you?

    Trash , don’t waste your time using it

    1 out of 5 stars
    Toni - 3 months ago
    originally posted on lorealparisusa.com
    This new formula is horrible!! Why would you change it ? Bring back the pink primer !! For years I used it and now I’am on the hunt for a good primer and your new formula isn’t it!! Trash ! Very dissatisfied
    Did you find this review helpful?

    New formula is not good

    1 out of 5 stars
    CIsad - 4 months ago
    originally posted on lorealparisusa.com
    I loved the millennial pink primer but the soft white that took it's place is horrible. My mystic black lash paradise now flakes. I never had that problem with the millennial pink primer. I loved the consistency and everything about it even made my lashes curl this new soft white formula does none of that.
    Did you find this review helpful?

    Personal info

  • Eye color:
    Hazel
  • Skin tone:
    Medium
  • Skin concern:
    Aging
  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Misding millennial pink

    3 out of 5 stars
    Meh - 4 months ago, Verified purchaser
    I used to love the millennial pink. Now it's a new formula called soft white and it is horrible. I miss my millennial pink.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi there! We are sad to hear that the Voluminous Lash Paradise Mascara Primer Millennial Pink, did not leave you with the results you were hoping for. We will share this information with our team, and we hope that you will continue to explore our products in the future.
    value: 2 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 2 out of 5
    long lasting: 5 out of 5
    2 guests found this review helpful. Did you?

    Best lash primer

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MamaK - 5 months ago, Verified purchaser
    I have used many different primers and this one is the best for the $! Works just as good as the $20+ brands.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    It used to be good but not anymore

    2 out of 5 stars
    AshBow - 5 months ago
    originally posted on lorealparisusa.com
    The old formula was fantastic and I used it constantly for years. Please bring back the old formula. If this is a cost saving measure I urge you to reconsider bc I won’t be buying this anymore and won’t be recommending it anymore either. Thanks
    2 guests found this review helpful. Did you?

    Bring back the old Formula!

    1 out of 5 stars
    Lulu48 - 5 months ago
    originally posted on lorealparisusa.com
    Can you please bring that old formula? The new formula is awful! It’s stiff, makes lashes straight and flakes onto face. I have used the old formula for years and love it so much. It was definitely my holy grail makeup item. It’s made lashes full, plump and lifted. Please bring it back! There isn’t anything else out there like it!
    2 guests found this review helpful. Did you?

    Reformulation ruined this! Clumpy mess

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jenna K - 5 months ago
    Reformulation ruined this! Clumpy mess
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hi Jenna K. Thank you for reaching out to L'Oreal regarding the Voluminous Lash Paradise Mascara Primer. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #29956051. Looking forward to hearing from you!
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    3 guests found this review helpful. Did you?

    Why did you change the best formula!?

    1 out of 5 stars
    Miss the primer - 5 months ago
    originally posted on lorealparisusa.com
    Why did they change the formula??? The new one is horrible and stiff. The old one was beautiful have been using it for years. Now I need to find a replacement for my favorite primer since they changed it
    2 guests found this review helpful. Did you?

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