Get prepped for Baby’s arrival.
The choice is yours
Find products from brands that match your values.
Shopping for her first grandchild, Debra Raney was reminded of the lack of diversity in kids’ brands. Inspired to be the change, she created her own line of baby essentials.
As the former director of a care center for children with trauma, Ray Phillips founded SoapSox to make kids feel more secure during bath time.
Your little one deserves all the care in the world. Target has a wide range of baby care products so you can find what’s best for your munchkin, including top-rated products and go-tos from trusted brands like britax, graco, huggies, gerber, pediasure, aden and anais and pampers. We have everything you need to set up your nursery and get them ready for sleep time including cribs, crib mattresses, mini cribs, crib sheets, crib mobiles, babyletto cribs, portable cribs & crib bedding sets. Rock baby to sleep each night in a glider chair or nursery rocking chair. Not all babies start in the crib, newborns often spend their first months in a bassinet such as the 4moms bassinet, dock a tot or ingenuity bassinet. Finish baby’s room off with nursery furniture, nursery decor, nursery rugs, changing table, nursery bookshelf, nursery curtains & a nursery lamp. Babies need stimulation and exercise to help them learn and reach important milestones, like sitting up and crawling. Keep their small minds learning and bodies active and safe with a baby swing, such as the fisher price swing, graco swing, or ingenuity swing. Maximize baby’s comfort while on the road with a car seat, baby carrier, graco car seat, convertible car seat, toddler car seats, infant car seat, britax car seat, diono car seat, chicco car seat, evenflo car seat, stroller car seat combo, graco infant car seat, baby bjorn carrier, carseat cover and infantino baby carrier. Keep them safe and secure when you’re on the go with our top-rated strollers, consider the doona stroller, umbrella stroller, double stroller, bob stroller, graco stroller, city select double stroller, a stroller car seat combo, zoe stroller or the evenflo stroller. Newborn babies love to stay bundled and close to mom, find a baby carrier or swaddle they’ll love like the baby bjorn carrier, moby wrap, zipadee zip, merlin sleep suit, sleep sack, snuggle me organic, infantino baby carrier, ollie swaddle, swaddle blankets & halo swaddle. Diapering your baby is a central part of every day for the first one to three years of their lives. The key to changing a kid without fuss is having all the supplies on hand and easily accessible, whether at home or on the go. Make diaper changes easy with a diapers, a diaper bag, diaper genie, newborn diapers, huggies diapers, diaper bag backpack, preemie diapers, swim diapers, pampers diapers & a diaper caddy. Make baby bath time safe and fun with a baby bath tub, baby towels, baby bath toys & baby shampoo. Take care of Baby’s health and safety with baby thermometers – choose from a forehead thermometer or rectal thermometer. Whether you’re using breast milk or formula, we have all the supplies you’ll need including baby bottles, dr brown bottles, mam bottles, bottle warmer, comotomo bottles, avent bottles, bottle sterilizer & a bottle brush. Target carries the best rated brands in baby formula, use a baby brezza or bottle warmer to try enfamil, similac pro advance, enfamil gentlease, pediasure, nutramigen or similac pro total comfort. If you’re planning on breast feeding, you’ll need a breast pump you’ll love, such as medela breast pump, spectra s2, haakaa, electric breast pump, manual breast pump or the lansinoh breast pump. Once baby is mobile, you’re going to need a baby gate – we have a lot to choose from whether you’re looking for a regalo baby gate or retractable baby gate. When baby is ready to try solid foods, prop her up in a high chair such as the tripp trapp high chair, graco high chair, ingenuity high chair or boon high chair. As your baby grows into a toddler, find what you need at Target, with our large assortment of toddler beds, toddler car seats, booster seat, toddler bed rails, double stroller for infants and toddlers, toddler bedding, strollers for toddler, toddler high chairs, toddleroo gate, toddler cups, nutramigen toddler, enfagrow toddler & toddler bath tubs. Babies are such a blessing, but need all kinds of stuff - don’t forget the breast milk storage bags, diaper rash ointment, baby walker, baby bouncer, baby food, boppy pillow, bumbo seat, fetal Doppler, baby play mat and baby jumper! Looking to add baby shower gifts to your baby registry? Consider if you might need baby wipes, baby blankets, sippy cups, pedialyte popsicles, gripe water, baby toys, a nursing pillow, receiving blankets or burp cloths. You can never have too many pacifiers on hand – babies love bibs pacifier, mam pacifier, pacifier clips, avent pacifier, nuk pacifier & tommee tippee pacifiers. It all is perfect to add to your Baby Registry
Looking for the best Black Friday deals all under one roof? Find a wide range of electronics, home décor, furniture, toys and more. At Target, find great deals on a variety of appliances like air fryers, blenders, Crockpot, Instant Pot & more. Prep your home for the holidays with deals on Christmas trees, pressure cookers, sofas, beds, air mattresses and a whole lot of décor items to spruce up your home. Kiddos birthday coming up? Find great deals on Barbie, Beyblade, bikes, Crayola and a variety of toys that they are sure to love. Also find the best deals on games and toys featuring some of their favorite characters like animal crossing, Burt’s Bees, Frozen, Paw Patrol and more. Christmas is just around the corner and here’s your chance to scoop up some great deals on Christmas trees, airpods, apple watch, cameras & Fitbit. Want to take your beauty routine up a notch? Find deal on beauty & personal care products like bath bombs, makeup, beard trimmers, razor and electric toothbrushes. Prepping for a night out or a party? Style your hair the way you like with a collection of hair styling accessories. Look through great deals on a range of Chi hair tools, curling irons, hair dryers, hair straighteners and more. Perfect for when your on-the-go or on a road trip, find the best deals on headphones. Explore a variety of brands like Beats, JBL, Sony and Skullcandy. The holiday season is all about giving gifts! Whether it’s for your little one’s or for your friends, we have something for everyone. Look through a collection of games from EA sports and games like Pokemon. Also look for deals on a range of gaming consoles like Nintendo Switch, Playstation and Xbox. Ideal for when your kids have a game night with their friends, these games and consoles are sure to be a favourite. Looking for electronic gadgets? Find great deals on Ring, phones, GoPro, iPhone, laptops, mini fridge and tablets. Moving into a new house of dorm? Explore a range of kitchen & dining items that you will love. If you’re have your friends and family over for a get together, the right appliances, food storage and décor makes all the difference. Look through a collection of indoor grills and microwave to cook up some yummy food. Find deals on a range of kitchen appliances from brands like Cuisinart, Keurig, Ninja, Rubbermaid and Kitchenaid. Keep your house spick and span with the iRobot Roomba and other robot vacuums. Target has all the best deals on vacuums. Want to buy the perfect gift for the movie buff in your life? Browse through a range of Vizio TVs as well as a tv stand to keep it secure. Watch all your favorite movies, from Stars Wars and Harry Potter to Spiderman and Marvel to enjoy a stunning visual experience. Find great Black Friday deals on a variety of toys and accessories for kids. From hoverboards and ping pong tables to scooters and trampoline. You are sure to find something to keep them entertained for hours. Look through a collection of toys and games from Little Tikes, LEGO, LOL Surprise and Jurassic World. Ideal for when your kiddo is on a playdate, these toys are sure to keep them hooked. Also look through Melissa and Doug, Monopoly and Christmas decoration deals. Find a large variety of products with great deals, whether it’s for your home, office or items that make great gifts. Look through a collection of car seats, luggage, sofas, Polaroid and security cameras. Explore a large variety of Black Friday deals and take your pick!