Recycle & save 20%
Bring an old car seat to Target from September 9–22 & save 20% on a new seat, stroller or select baby gear.*
Sale on car seats & booster seats*
You can totally stack this sale with the coupon you get from recycling an old car seat.
The best baby gear
Our top picks, plus more parent faves.
The double electric Medela Pump In Style Advanced makes it easy to produce more milk in less time. Take it anywhere with the portable tote & battery pack.
Help keep Baby safe & comfy for years to come with the Graco 4Ever 4-in-1 convertible car seat. It grows with your child, so it can be used for years.
Stay stylish with the Oh Joy! backpack diaper bag. A large main compartment & pockets keep you organized. Attach it to your stroller with convenient straps.
Have eyes on Baby even in low light with the Motorola 3.5" video baby monitor. Two-way communication makes staying in touch a breeze.
Help for those big moments
Tummy time
Help Baby grow stronger with daily tummy time. Check out our ideas to make it a little easier.
It’s potty time
Ready to ditch the diapers? See our picks for gear, tools & motivational faves here.
All about breastfeeding
A lot goes into making it work for you & for Baby. Find what you’ll need, from breast pumps to nipple cream.
Bottle basics
From the trial & error of bottles to the lowdown on nipple flow, we’ve got you covered.
First baby foods
Welcome to Baby’s first foods & the messy fun of self-feeding. It’s way easier with the right tools.
Get your Zzzzs
We know you’re tired. We’ve rounded up our fave helpers for each sleep stage.
Bathtime 101
We come clean on how to make bathtime easier (and more fun) for infants & toddlers.
Bottom care
Find what you’ll need to keep Baby happy & make countless changes a breeze.
Travel must-haves
Here are our fave items that make Baby’s first trip fly by, from the plane to bedtime.
First birthday
Baby’s turning one! Find what you need to celebrate & commemorate the day.
Never, ever run out of diapers, wipes & essentials
So many easy ways to complete your Target Run.
Drive Up
Order with the Target App & we’ll bring it right to your car.
Subscriptions
Daily essentials delivered on the schedule you set.
Target Restock
Get next-day delivery on the things you use every day.
Same Day Delivery
Get Target delivered to your door today.